Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Above the Fold Content - Use of large images
-
Hi All,
Our designers have come to the SEO team to ask if have a large image across the top of the page taking up a large majority of the above the fold real estate will impact our SEO.
Our initial thoughts are no as long as we have an optimised H1 visibal to the user landing there which informs them what the page is about.
Any thoughts would be appreciated.
-
Touche EGOL... Touche...
-
I am confident that the images make a great impression on visitors. Just, would some assessment done by Google, for example, Panda see them as non-content above the fold.
You never know what google is doing.
-
Go for the user. If you look at seo-browser's reports for pages that have large images or fullscreen sliders, it still renders out to a search engine bot about the same. People like pretty. People share pretty. We use a full screen slider for our home page, and still rank consistantly on page one.
Even better if your large images are conversion-focused. Might actually see an increase if done right, rather than a ranking loss.
-
GentleMozers,
If I may. I think this is when the lines of SEO/Social Media/Marketing become slightly blurred. All of you have touched on a very key point that people simply enjoy it! There are numerous studies, like one by Kissmetrics which show that Facebook posts get 30% more interaction than pure text posts.
I would say it not a stretch to assume the same applies to a website. I personally think there are plenty of other tactics to try and implement before I choose to get rid of the main imagery. Not only that, but with the Parallax/jQuery style of website you technically can have your H1 sit on top of your image, so you get the best of both worlds!
I honestly think that my visitors enjoy these images... but they don't determine the rankings of my pages in search.
EGOL I would be curios to know more about this. I mean yes, happiness unfortunately doesn't directly correlate to SERP's but Google must take into account visits. I know it isn't black and white that one image isn't going to make or break a website completely, but there are many times that I have been to a website and been severely distraught by the pixelated imagery and my trust in the company is diminished immediately, even if it's only a little. I guess I'm "cyber-shallow". That in turn, leads to a chain of self-destruction and questioning why I ever went to the website, severe crying, lot's of rocking back of forth. I'm being sarcastic of course, but I think you get my point. Happiness does correlate to rankings, even indirectly.
Getting people to your website is only half the battle, if they don't stay and do something to benefit your business/service/complete a goal that's potentially a lost opportunity. You only get one chance to make a first impression, make sure it's a good one!
Just my thoughts!
-
We built a site with large images and pushed the H1 below as an experiment. We saw no downsides, and because the site was far more user-friendly and good looking (we didn't change any on page SEO really) we noticed visitors were bouncing less, browsing more, and converting almost 40% more.
Go for the user first!
-
Sometimes I have wonderful images that are relevant to the topic of an article and become part of the article's content.
I have been posting them below the
but above the content of the article. These images are big and beautiful and I am certain that people like them.
But, I honestly have the same question that you have. Is this pushing text content down "TOO FAR FOR GOOGLE"? I honestly think that my visitors enjoy these images... but they don't determine the rankings of my pages in search.
-
you should check out this weeks WBF:
http://moz.com/blog/panda-optimization-whiteboard-friday
It's also about the above the fold content.Regards
Jarno
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reducing cumulative layout shift for responsive images - core web vitals
In preparation for Core Web Vitals becoming a ranking factor in May 2021, we are making efforts to reduce our Cumulative Layout Shift (CLS) on pages where the shift is being caused by images loading. The general recommendation is to specify both height and width attributes in the html, in addition to the CSS formatting which is applied when the images load. However, this is problematic in situations where responsive images are being used with different aspect ratios for mobile vs desktop. And where a CMS is being used to manage the pages with images, where width and height may change each time new images are used, as well as aspect ratios for the mobile and desktop versions of those. So, I'm posting this inquiry here to see what kinds of approaches others are taking to reduce CLS in these situations (where responsive images are used, with differing aspect ratios for desktop and mobile, and where a CMS allows the business users to utilize any dimension of images they desire).
Web Design | | seoelevated3 -
Does changing content and design of the website gonna affect my all the backlinks i have made till now
i have been working on my link profile for a month now, after learning about 5 step moz methodology i have decided that i would like to change all of the content of my site and taylor it to what my customers need, am i gonna loose all the domain authority if make changes? if it gonna affect, hows that gonna come out
Web Design | | calvinkj0 -
Is it against google guidelines to use third party review sites as well as have reviews on my site marked up with schema?
So, i look after a site for my family business. We have teamed up with the third party site TrustPilot because we like the way it enables us to send out reviews to our customers directly from our system. It's been going great and some of the reviews have been brilliant. I have used a couple of these reviews on our site and marked them up with: REVIEW CONTENT We work in the service industry and so one of the problems we have found is that getting our customers to actually go online and leave a review. They normally just leave their comments on a job sheet that the workers have signed when they leave. So I have created a page on our site where we post some of the reviews the guys receive too. I have used the following: REVIEW TITLE REVIEW Written by: CUSTOMER NAME Type of Service:House Removal Date published: DATE PUBLISHED 10 / 10 stars I was just wondering I was told that this could be against googles guidelines and as i've seen a bit of a drop in our rankings in the last week or so i'm a little concerned. Is this getting me penalised? Should I not use my reviews referencing the ones on trust pilot and should i not have my own reviews page with rich snippets?
Web Design | | BearPaw881 -
Duplicate Content Issue: Mobile vs. Desktop View
Setting aside my personal issue with Google's favoritism for Responsive websites, which I believe doesn't always provide the best user experience, I have a question regarding duplicate content... I created a section of a Wordpress web page (using Visual Composer) that shows differently on mobile than it does on desktop view. This section has the same content for both views, but is formatted differently to give a better user experience on mobile devices. I did this by creating two different text elements, formatted differently, but containing the same content. The problem is that both sections appear in the source code of the page. According to Google, does that mean I have duplicate content on this page?
Web Design | | Dino640 -
Interlinking using Dynamic URLs Versus Static URLs
Hi Guys, Could you kindly help us in choosing best approach out of mentioned below 2 cases. Case. 1 -We are using: We interlink our static pages(www.abc.com/jobs-in-chennai) through footer, navigation & by showing related searches. Self referential Canonical tags have been implemented. Case. 2 -We plan to use: We interlink our Dynamic pages(www.abc.com/jobs-in-chennai?source=footer) through footer, navigation & by showing related searches. Canonical tags have been implemented on dynamic urls pointing to corresponding static urls Query 1. Which one is better & expected to improve rankings. Query 2. Will shifting to Case 2 negatively affect our existing rankings or traffic. Regards
Web Design | | vivekrathore0 -
Is it cloaking/hiding text if textual content is no longer accessible for mobile visitors on responsive webpages?
My company is implementing a responsive design for our website to better serve our mobile customers. However, when I reviewed the wireframes of the work our development company is doing, it became clear to me that, for many of our pages, large parts of the textual content on the page, and most of our sidebar links, would no longer be accessible to a visitor using a mobile device. The content will still be indexable, but hidden from users using media queries. There would be no access point for a user to view much of the content on the page that's making it rank. This is not my understanding of best practices around responsive design. My interpretation of Google's guidelines on responsive design is that all of the content is served to both users and search engines, but displayed in a more accessible way to a user depending on their mobile device. For example, Wikipedia pages have introductory content, but hide most of the detailed info in tabs. All of the information is still there and accessible to a user...but you don't have to scroll through as much to get to what you want. To me, what our development company is proposing fits the definition of cloaking and/or hiding text and links - we'd be making available different content to search engines than users, and it seems to me that there's considerable risk to their interpretation of responsive design. I'm wondering what other people in the Moz community think about this - and whether anyone out there has any experience to share about inaccessable content on responsive webpages, and the SEO impact of this. Thank you!
Web Design | | mmewdell0 -
Can white text over images hurt your SEO?
Hi everyone, I run a travel website that has about 30 pre-search city landing pages. In a redesign last year we added large "hero" images to the top of the page, and put our h1 headlines on top of them in white. The result is attractive, but I'm wondering if Google could be reading this page as "white text on white page", which is an obvious no-no, especially if it could seem that we're trying to hide text. Here's an example: http://www.eurocheapo.com/paris/ H1: Expert reviews of cheap hotels in Paris I should add that our SERPs for these city pages has dropped (for "Cheap hotels in X"), but it could obviously be related to other issues. Any advice would be appreciated. Many thanks! Tom
Web Design | | TomNYC0 -
My Site Is Using A Lot of Hosting Bandwidth. Suggestions?
My website http://www.socialseomanagement.com/ is using tons of bandwidth. I received a message from the hosting company saying I exceeded my monthly bandwidth and it has only been a few days. Can anyone take a look and make suggestions? Thanks
Web Design | | JChronicle0