Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using disavow tool for 404s
-
Hey Community,
Got a question about the disavow tool for you. My site is getting thousands of 404 errors from old blog/coupon/you name it sites linking to our old URL structure (which used underscores and ended in .jsp).
It seems like the webmasters of these sites aren't answering back or haven't updated their sites in ages so it's returning 404 errors. If I disavow these domains and/or links will it clear out these 404 errors in Google? I read the GWT help page on it, but it didn't seem to answer this question.
Feel free to ask any questions that may help you understand the issue more.
Thanks for your help,
-Reed -
Hey Doug, had another question for you. A big majority (90% of 18,000+ errors) of our 404 errors are coming from .jsp files from our old website.
Of course, it's not ideal to manually update or redirect these, but possibly write a script to automatically change them. Would it be beneficial to add this .jsp to our robots.txt file?
-
Thanks Doug, really helpful answer.
I am getting thousands of 404's but when I dive into them the majority of the 404 URLs can't be found in any of the "linked from" examples GWT gives me.
I think 301 redirects are the best option like you said and/or having a good 404 page.
Thanks,
-Reed -
The disavow tool isn't going to "fix" these 404s.
404's aren't always a bad thing. The warnings in GWT are just there to make you aware that there's potentially a problem with your site. It doesn't mean there IS a problem.
Is there content on your site that visitors clicking on these links should be arriving at? In which case you want to implement 301 redirects so that your visitors arrive on the most appropriate pate.
If there's nothing relevant on the site any more - a 404 error is perfectly acceptable.
Of course, you want to make sure that your 404 page gives the visitors the best chance/incentive to dig into the content on your site. Adding a nice obvious search box and/or links to most popular content may be a good idea. If you're getting lots of visitors from a particular site that you can maybe tailor your 404 message depending on the referrer.
The drawback here is that links pointing at 404 error pages won't pass link-equity. If there is value in the links, and you're happy that they're going to be seen a natural/authentic as far as google is concerned then you can always 301 redirect these.
Where you really should pay attention is where you have internal links on your site that are reporting 404s. These are under your control and you really don't want to give you visitors a poor experience with lots of broken links on your site.
-
I wouldn't recommend using the disavow tool for this. The disavow tool is used to clean up spammy links that were not gained naturally.
A better solution is to use 301 redirects and redirect the 404'd pages to the new pages that work on your website. That way users will land where they should if they click the links, and Google will still give you juice from those links.
Here's a place to get started on how t do that: https://support.google.com/webmasters/answer/93633?hl=en
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website structure - best tools to analyse and plan, visually
Hi - I am about to analyse and then re-plan the structure of a website and think it would be best to do it graphically - in the form of a chart. Are there any tools you would recommend to visualise the structure of an existing website (perhaps something that can scan and then represent a websites) - or plan out a new/revised website? Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Dealing with 404s during site migration
Hi everyone - What is the best way to deal with 404s on an old site when you're migrating to a new website? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Using a US CDN (Cloudflare) for a UK Site. Should I use a UK Based CDN as it says my server is based in USA
Hi All, We are a UK Company with Uk customers only and use CloudFlare CND. Our Site is hosted by a UK company with servers here but from looking online and checking where my site is hosted etc etc , some sites are telling me the name of our UK Hosted company and other sites are telling me my site is hosted in San Fran (USA) , where I presume the Cloudflare is based. I know Cloudflare has a couple of servers in the UK it uses but given all my customers are UK based ,I don't want this is affect rankings etc , as I thought it was a ranking benefit to be hosted in the country you are based. Is there any issue with this and should I change or is google clever enough to know so i shouldn't worry. thanks Pet
Intermediate & Advanced SEO | | PeteC120 -
Will Google View Using Google Translate As Duplicate?
If I have a page in English, which exist on 100 other websites, we have a case where my website has duplicate content. What if I use Google Translate to translate the page from English to Japanese, as the only website doing this translation will my page get credit for producing original content? Or, will Google view my page as duplicate content, because Google can tell it is translated from an original English page, which runs on 100+ different websites, since Google Translate is Google's own software?
Intermediate & Advanced SEO | | khi50 -
Link Research Tools - Detox Links
Hi, I was doing a little research on my link profile and came across a tool called "LinkRessearchTools.com". I bought a subscription and tried them out. Doing the report they advised a low risk but identified 78 Very High Risk to Deadly (are they venomous?) links, around 5% of total and advised removing them. They also advised of many suspicious and low risk links but these seem to be because they have no knowledge of them so default to a negative it seems. So before I do anything rash and start removing my Deadly links, I was wondering if anyone had a). used them and recommend them b). recommend detoxing removing the deadly links c). would there be any cases in which so called Deadly links being removed cause more problems than solve. Such as maintaining a normal looking profile as everyone would be likely to have bad links etc... (although my thinking may be out on that one...). What do you think? Adam
Intermediate & Advanced SEO | | NaescentAdam0 -
Disavow Tool - WWW or Not?
Hi All, Just a quick question ... A shady domain linking to my website is indexed in Google for both example.com and www.example.com. If I wan't to disavow the entire domain, do I need to submit both: domain:www.example.com domain:example.com or just: domain:example.com Cheers!
Intermediate & Advanced SEO | | Carlos-R0 -
Using the Word "Free" in Metadata
Hi Forum! I've searched previous questions, and couldn't find anything related to this. I know the word "free" when used in email marketing can trigger spam filters. If I use the word "free" in my metadata (title tag, description, and keywords just for fun) will I be penalized in any way? Thanks!
Intermediate & Advanced SEO | | Travis-W0 -
Should I use both Google and Bing's Webmaster Tools at the same time?
Hi All, Up till now I've been registered only to Google WMT. Do you recommend using at the same time Bing's WMT? Thanks
Intermediate & Advanced SEO | | BeytzNet0