Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using disavow tool for 404s
-
Hey Community,
Got a question about the disavow tool for you. My site is getting thousands of 404 errors from old blog/coupon/you name it sites linking to our old URL structure (which used underscores and ended in .jsp).
It seems like the webmasters of these sites aren't answering back or haven't updated their sites in ages so it's returning 404 errors. If I disavow these domains and/or links will it clear out these 404 errors in Google? I read the GWT help page on it, but it didn't seem to answer this question.
Feel free to ask any questions that may help you understand the issue more.
Thanks for your help,
-Reed -
Hey Doug, had another question for you. A big majority (90% of 18,000+ errors) of our 404 errors are coming from .jsp files from our old website.
Of course, it's not ideal to manually update or redirect these, but possibly write a script to automatically change them. Would it be beneficial to add this .jsp to our robots.txt file?
-
Thanks Doug, really helpful answer.
I am getting thousands of 404's but when I dive into them the majority of the 404 URLs can't be found in any of the "linked from" examples GWT gives me.
I think 301 redirects are the best option like you said and/or having a good 404 page.
Thanks,
-Reed -
The disavow tool isn't going to "fix" these 404s.
404's aren't always a bad thing. The warnings in GWT are just there to make you aware that there's potentially a problem with your site. It doesn't mean there IS a problem.
Is there content on your site that visitors clicking on these links should be arriving at? In which case you want to implement 301 redirects so that your visitors arrive on the most appropriate pate.
If there's nothing relevant on the site any more - a 404 error is perfectly acceptable.
Of course, you want to make sure that your 404 page gives the visitors the best chance/incentive to dig into the content on your site. Adding a nice obvious search box and/or links to most popular content may be a good idea. If you're getting lots of visitors from a particular site that you can maybe tailor your 404 message depending on the referrer.
The drawback here is that links pointing at 404 error pages won't pass link-equity. If there is value in the links, and you're happy that they're going to be seen a natural/authentic as far as google is concerned then you can always 301 redirect these.
Where you really should pay attention is where you have internal links on your site that are reporting 404s. These are under your control and you really don't want to give you visitors a poor experience with lots of broken links on your site.
-
I wouldn't recommend using the disavow tool for this. The disavow tool is used to clean up spammy links that were not gained naturally.
A better solution is to use 301 redirects and redirect the 404'd pages to the new pages that work on your website. That way users will land where they should if they click the links, and Google will still give you juice from those links.
Here's a place to get started on how t do that: https://support.google.com/webmasters/answer/93633?hl=en
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Move to new domain using Canonical Tag
At the moment, I am moving from olddomain.com (niche site) to the newdomain.com (multi-niche site). Due to some reasons, I do not want to use 301 right now and planning to use the canonical pointing to the new domain instead. Would Google rank the new site instead of the old site? From what I have learnt, the canonical tag lets Google know that which is the main source of the contents. Thank you very much!
Intermediate & Advanced SEO | | india-morocco0 -
Pagination loading with using AJAX. Should I change this?
Hello, while I was checking this site; http://www.disfracessimon.com/disfraces-adultos-16.html I found that the pagination is working this way http://www.disfracessimon.com/disfraces-adultos-16.html#/page-2
Intermediate & Advanced SEO | | teconsite
http://www.disfracessimon.com/disfraces-adultos-16.html#/page-3 and content is being loaded using AJAX. So, google is not getting the paginated results. Is this a big issue or there is no problem?
Should I create a link for See All Products or there is not a big issue? Thank you!0 -
Do 404s really 'lose' link juice?
It doesn't make sense to me that a 404 causes a loss in link juice, although that is what I've read. What if you have a page that is legitimate -- think of a merchant oriented page where you sell an item for a given merchant --, and then the merchant closes his doors. It makes little sense 5 years later to still have their merchant page so why would removing them from your site in any way hurt your site? I could redirect forever but that makes little sense. What makes sense to me is keeping the page for a while with an explanation and options for 'similar' products, and then eventually putting in a 404. I would think the eventual dropping out of the index actually REDUCES the overall link juice (ie less pages), so there is no harm in using a 404 in this way. It also is a way to avoid the site just getting bigger and bigger and having more and more 'bad' user experiences over time. Am I looking at it wrong? ps I've included this in 'link building' because it is related in a sense -- link 'paring'.
Intermediate & Advanced SEO | | friendoffood0 -
Should I use meta noindex and robots.txt disallow?
Hi, we have an alternate "list view" version of every one of our search results pages The list view has its own URL, indicated by a URL parameter I'm concerned about wasting our crawl budget on all these list view pages, which effectively doubles the amount of pages that need crawling When they were first launched, I had the noindex meta tag be placed on all list view pages, but I'm concerned that they are still being crawled Should I therefore go ahead and also apply a robots.txt disallow on that parameter to ensure that no crawling occurs? Or, will Googlebot/Bingbot also stop crawling that page over time? I assume that noindex still means "crawl"... Thanks 🙂
Intermediate & Advanced SEO | | ntcma0 -
How do I add https version of site to Bing webmaster tools?
I could add my site to Google Webmaster tools with no problems, but when I try to add it in Bing webmaster tools it just redirects me to what I already have. Everything is staying the same but the switch from http to https. Anyone else experienced this? This is what I just received back from Bing and it doesn't seem right- I understand that you switched to the https version of your site and you're now trying to use the Site Move tool. However, in order to do this, you must verify the https version of your site first. You cannot do this because it just redirects you to the dashboard. We thank you for reporting this to us. We've investigated on this matter and can see that you're already put a redirect from the http to the https version of your site. We also checked the /BingSiteAuth.xml file and this also redirects to the https version. At this point, we suggest that you remove the current website (http version) that is verified through Bing Webmaster Tool and add your https domain. When done, use the Site Move tool. Thoughts?
Intermediate & Advanced SEO | | EcommerceSite1 -
Will Google View Using Google Translate As Duplicate?
If I have a page in English, which exist on 100 other websites, we have a case where my website has duplicate content. What if I use Google Translate to translate the page from English to Japanese, as the only website doing this translation will my page get credit for producing original content? Or, will Google view my page as duplicate content, because Google can tell it is translated from an original English page, which runs on 100+ different websites, since Google Translate is Google's own software?
Intermediate & Advanced SEO | | khi50 -
What Wordpress Update Services Should You Be Using on Your Wordpress Blog?
I have been told that pingomatic.com is all that you need however yesterday I went to a conference and others were recommending to have a good list of pinging services to cover all your bases Here are 4 that have been recommended: pingomatic technorati blogsearch.google.com feedburner Any others that should be included on this list? My goal is not to spam these ping lists however want to make sure my content is getting indexed quickly
Intermediate & Advanced SEO | | webestate0 -
Paging. is it better to use noindex, follow
Is it better to use the robots meta noindex, follow tag for paging, (page 2, page 3) of Category Pages which lists items within each category or just let Google index these pages Before Panda I was not using noindex because I figured if page 2 is in Google's index then the items on page 2 are more likely to be in Google's index. Also then each item has an internal link So after I got hit by panda, I'm thinking well page 2 has no unique content only a list of links with a short excerpt from each item which can be found on each items page so it's not unique content, maybe that contributed to Panda penalty. So I place the meta tag noindex, follow on every page 2,3 for each category page. Page 1 of each category page has a short introduction so i hope that it is enough to make it "thick" content (is that a word :-)) My visitors don't want long introductions, it hurts bounce rate and time on site. Now I'm wondering if that is common practice and if items on page 2 are less likely to be indexed since they have no internal links from an indexed page Thanks!
Intermediate & Advanced SEO | | donthe0