Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
"noindex, follow" or "robots.txt" for thin content pages
-
Does anyone have any testing evidence what is better to use for pages with thin content, yet important pages to keep on a website? I am referring to content shared across multiple websites (such as e-commerce, real estate etc). Imagine a website with 300 high quality pages indexed and 5,000 thin product type pages, which are pages that would not generate relevant search traffic. Question goes: Does the interlinking value achieved by "noindex, follow" outweigh the negative of Google having to crawl all those "noindex" pages? With robots.txt one has Google's crawling focus on just the important pages that are indexed and that may give ranking a boost. Any experiments with insight to this would be great.
I do get the story about "make the pages unique", "get customer reviews and comments" etc....but the above question is the important question here.
-
trung.ngo - check out this article I posted http://www.blindfiveyearold.com/crawl-optimization
that's where I got my "inspiration" from to consider using robots.txt instead...
-
I am thinking if I exclude more thin pages from being crawled (robots.txt) that may be better than my current "noindex, follow" - the thin pages are already "noindex, follow".
You are saying "unless there's evidence that the pages are taking up too much of the crawl bandwidth, it doesn't seem like too much of an issue to me." - but how would I know this? Fair to assume for a website with 5,000 pages this is probably not an issue?
I am concerned with the "noindex, follow" Google may think "ahh, we have seen all this stuff before. Thanks for keeping out of our index, but we are still going to devalue your original content indexed pages because we crawl and see all this thin stuff." I am thinking with the robots.txt it would potentially be a stronger signal that could help my indexed pages. Or you think it is a minor and probably not relevant?
-
Hello there,
Have you had any duplicate content or crawling issues in the past or is this more of a preventative measure? If the pages, as you put it, "would not generate relevant search traffic", then I would argue that it'd make sense to "noindex, follow" based on the assumption that the pages are not currently driving search traffic, and have no real potential to contribute significantly to brand discovery via a search engine in the future.
I wouldn't necessarily say that Google crawling your page more frequently would automatically give you a boost in rankings; it's more associated with whether or not they're crawling pages frequently enough to index updates to the pages. So unless there's evidence that the pages are taking up too much of the crawl bandwidth, it doesn't seem like too much of an issue to me.
All of this to say, take a look at the data to see if a real problem exists--whether crawl resources or duplicate content--before doing anything drastic. And, of course, also understand what you'll be losing by making the updates. If you do choose to prevent crawling via robots.txt and are at all concerned with the duplicate/thin content aspect, remember to implement a noindex and confirm that the pages are removed from search results before disallowing in robots.txt--otherwise, they'll remain indexed.
-
Hi Keri, There are some good comments but none really answer this question and that is why I am trying to approach from different angles. Maybe you can shed some light on this:
AJ Kohn wrote this great article: http://www.blindfiveyearold.com/crawl-optimization - he talks about using robots.txt to exclude thin content in order to increase frequency with qhich indexed content gets crawled, supposedly helping rankings. In this great whiteboard Friday, Rand suggests using "noindex, follow" - http://moz.com/blog/handling-duplicate-content-across-large-numbers-of-urls.I am trying to get more light on this (people who have experience with this), but struggle to get answers.
-
I noticed you had similar questions at http://moz.com/community/q/unique-content-below-fold-better-move-above-fold and http://moz.com/community/q/risk-using-nofollow-tag with several answers each, including some that were marked as Good Answer. Did any of those answers help to answer your question?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Conditional Noindex for Dynamic Listing Pages?
Hi, We have dynamic listing pages that are sometimes populated and sometimes not populated. They are clinical trial results pages for disease types, some of which don't always have trials open. This means that sometimes the CMS produces a blank page -- pages that are then flagged as thin content. We're considering implementing a conditional noindex -- where the page is indexed only if there are results. However, I'm concerned that this will be confusing to Google and send a negative ranking signal. Any advice would be super helpful. Thanks!
Intermediate & Advanced SEO | | yaelslater0 -
Should I set up no index no follow on low quality pages?
I know it is a good idea for duplicate pages, blog tags, etc. but I remember somewhere that you can help the overall link juice of a website by adding no index no follow or no index follow low quality content pages of your website. Is it still a good idea to do this or was it never a good idea to begin with? Michael
Intermediate & Advanced SEO | | Michael_Rock0 -
No-index pages with duplicate content?
Hello, I have an e-commerce website selling about 20 000 different products. For the most used of those products, I created unique high quality content. The content has been written by a professional player that describes how and why those are useful which is of huge interest to buyers. It would cost too much to write that high quality content for 20 000 different products, but we still have to sell them. Therefore, our idea was to no-index the products that only have the same copy-paste descriptions all other websites have. Do you think it's better to do that or to just let everything indexed normally since we might get search traffic from those pages? Thanks a lot for your help!
Intermediate & Advanced SEO | | EndeR-0 -
Avoiding Duplicate Content with Used Car Listings Database: Robots.txt vs Noindex vs Hash URLs (Help!)
Hi Guys, We have developed a plugin that allows us to display used vehicle listings from a centralized, third-party database. The functionality works similar to autotrader.com or cargurus.com, and there are two primary components: 1. Vehicle Listings Pages: this is the page where the user can use various filters to narrow the vehicle listings to find the vehicle they want.
Intermediate & Advanced SEO | | browndoginteractive
2. Vehicle Details Pages: this is the page where the user actually views the details about said vehicle. It is served up via Ajax, in a dialog box on the Vehicle Listings Pages. Example functionality: http://screencast.com/t/kArKm4tBo The Vehicle Listings pages (#1), we do want indexed and to rank. These pages have additional content besides the vehicle listings themselves, and those results are randomized or sliced/diced in different and unique ways. They're also updated twice per day. We do not want to index #2, the Vehicle Details pages, as these pages appear and disappear all of the time, based on dealer inventory, and don't have much value in the SERPs. Additionally, other sites such as autotrader.com, Yahoo Autos, and others draw from this same database, so we're worried about duplicate content. For instance, entering a snippet of dealer-provided content for one specific listing that Google indexed yielded 8,200+ results: Example Google query. We did not originally think that Google would even be able to index these pages, as they are served up via Ajax. However, it seems we were wrong, as Google has already begun indexing them. Not only is duplicate content an issue, but these pages are not meant for visitors to navigate to directly! If a user were to navigate to the url directly, from the SERPs, they would see a page that isn't styled right. Now we have to determine the right solution to keep these pages out of the index: robots.txt, noindex meta tags, or hash (#) internal links. Robots.txt Advantages: Super easy to implement Conserves crawl budget for large sites Ensures crawler doesn't get stuck. After all, if our website only has 500 pages that we really want indexed and ranked, and vehicle details pages constitute another 1,000,000,000 pages, it doesn't seem to make sense to make Googlebot crawl all of those pages. Robots.txt Disadvantages: Doesn't prevent pages from being indexed, as we've seen, probably because there are internal links to these pages. We could nofollow these internal links, thereby minimizing indexation, but this would lead to each 10-25 noindex internal links on each Vehicle Listings page (will Google think we're pagerank sculpting?) Noindex Advantages: Does prevent vehicle details pages from being indexed Allows ALL pages to be crawled (advantage?) Noindex Disadvantages: Difficult to implement (vehicle details pages are served using ajax, so they have no tag. Solution would have to involve X-Robots-Tag HTTP header and Apache, sending a noindex tag based on querystring variables, similar to this stackoverflow solution. This means the plugin functionality is no longer self-contained, and some hosts may not allow these types of Apache rewrites (as I understand it) Forces (or rather allows) Googlebot to crawl hundreds of thousands of noindex pages. I say "force" because of the crawl budget required. Crawler could get stuck/lost in so many pages, and my not like crawling a site with 1,000,000,000 pages, 99.9% of which are noindexed. Cannot be used in conjunction with robots.txt. After all, crawler never reads noindex meta tag if blocked by robots.txt Hash (#) URL Advantages: By using for links on Vehicle Listing pages to Vehicle Details pages (such as "Contact Seller" buttons), coupled with Javascript, crawler won't be able to follow/crawl these links. Best of both worlds: crawl budget isn't overtaxed by thousands of noindex pages, and internal links used to index robots.txt-disallowed pages are gone. Accomplishes same thing as "nofollowing" these links, but without looking like pagerank sculpting (?) Does not require complex Apache stuff Hash (#) URL Disdvantages: Is Google suspicious of sites with (some) internal links structured like this, since they can't crawl/follow them? Initially, we implemented robots.txt--the "sledgehammer solution." We figured that we'd have a happier crawler this way, as it wouldn't have to crawl zillions of partially duplicate vehicle details pages, and we wanted it to be like these pages didn't even exist. However, Google seems to be indexing many of these pages anyway, probably based on internal links pointing to them. We could nofollow the links pointing to these pages, but we don't want it to look like we're pagerank sculpting or something like that. If we implement noindex on these pages (and doing so is a difficult task itself), then we will be certain these pages aren't indexed. However, to do so we will have to remove the robots.txt disallowal, in order to let the crawler read the noindex tag on these pages. Intuitively, it doesn't make sense to me to make googlebot crawl zillions of vehicle details pages, all of which are noindexed, and it could easily get stuck/lost/etc. It seems like a waste of resources, and in some shadowy way bad for SEO. My developers are pushing for the third solution: using the hash URLs. This works on all hosts and keeps all functionality in the plugin self-contained (unlike noindex), and conserves crawl budget while keeping vehicle details page out of the index (unlike robots.txt). But I don't want Google to slap us 6-12 months from now because it doesn't like links like these (). Any thoughts or advice you guys have would be hugely appreciated, as I've been going in circles, circles, circles on this for a couple of days now. Also, I can provide a test site URL if you'd like to see the functionality in action.0 -
Artist Bios on Multiple Pages: Duplicate Content or not?
I am currently working on an eComm site for a company that sells art prints. On each print's page, there is a bio about the artist followed by a couple of paragraphs about the print. My concern is that some artists have hundreds of prints on this site, and the bio is reprinted on every page,which makes sense from a usability standpoint, but I am concerned that it will trigger a duplicate content penalty from Google. Some people are trying to convince me that Google won't penalize for this content, since the intent is not to game the SERPs. However, I'm not confident that this isn't being penalized already, or that it won't be in the near future. Because it is just a section of text that is duplicated, but the rest of the text on each page is original, I can't use the rel=canonical tag. I've thought about putting each artist bio into a graphic, but that is a huge undertaking, and not the most elegant solution. Could I put the bio on a separate page with only the artist's info and then place that data on each print page using an <iframe>and then put a noindex,nofollow in the robots.txt file?</p> <p>Is there a better solution? Is this effort even necessary?</p> <p>Thoughts?</p></iframe>
Intermediate & Advanced SEO | | sbaylor0 -
How to Disallow Tag Pages With Robot.txt
Hi i have a site which i'm dealing with that has tag pages for instant - http://www.domain.com/news/?tag=choice How can i exclude these tag pages (about 20+ being crawled and indexed by the search engines with robot.txt Also sometimes they're created dynamically so i want something which automatically excludes tage pages from being crawled and indexed. Any suggestions? Cheers, Mark
Intermediate & Advanced SEO | | monster990 -
How to Remove Joomla Canonical and Duplicate Page Content
I've attempted to follow advice from the Q&A section. Currently on the site www.cherrycreekspine.com, I've edited the .htaccess file to help with 301s - all pages redirect to www.cherrycreekspine.com. Secondly, I'd added the canonical statement in the header of the web pages. I have cut the Duplicate Page Content in half ... now I have a remaining 40 pages to fix up. This is my practice site to try and understand what SEOmoz can do for me. I've looked at some of your videos on Youtube ... I feel like I'm scrambling around to the Q&A and the internet to understand this product. I'm reading the beginners guide.... any other resources would be helpful.
Intermediate & Advanced SEO | | deskstudio0 -
Schema.org Implementation: "Physician" vs. "Person"
Hey all, I'm looking to implement Schema tagging for a local business and am unsure of whether to use "Physician" or "Person" for a handful of doctors. Though "Physician" seems like it should be the obvious answer, Schema.org states that it should refer to "A doctor's office" instead of a physician. The properties used in "Physician" seem to apply to a physician's practice, and not an actual physician. Properties are sourced from the "Thing", "Place", "Organization", and "LocalBusiness" schemas, so I'm wondering if "Person" might be a more appropriate implementation since it allows for more detail (affiliations, awards, colleagues, jobTitle, memberOf), but I wanna make sure I get this right. Also, I'm wondering if the "Physician" schema allows for properties pulled from the "Person" schema, which I think would solve everything. For reference: http://schema.org/Person http://schema.org/Physician Thanks, everyone! Let me know how off-base my strategy is, and how I might be able to tidy it up.
Intermediate & Advanced SEO | | mudbugmedia0
