Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Reason of Keywords ranking up & down?
-
8 Keywords are increase in the last crawl report of my campaign but in next crawl report my keywords ranking badly down, only two keywords show in top in 50 rank and remaining 6 keywords are not in top 50 rank now.I want to know reason how its happened and what kind of activities done wrong by me?
-
Without know what kind of site you have it is hard to gauge.
Ecommerce Keyword ranking swing wildy as these are often used in conjuction with Adwords and bidding. So whilst you might have a great keyword, if this is a seasonal or on trend product then the competition changes dramatically.
If you have a blog or a company site, not in ecommerce, check what is happening in the industry and see if your keyword has gone on trend. For example: Blue LED. a few days ago this was not the hotest topic around, but since the Noble Prize has just been awarded, this phrase will be more volatile, but will drop back once the excitement drops.
So in essence for the above, if you keyword was rankng well, it might be that you where in a niche area and ranked well even with other SEO issues present. Once competition hots up, others might well outrank you.
If you can give us some more info about your site, that would be a great starting point
Bruce
-
Hi there,
I'm sorry to hear your rankings took a hit. That's a major drag. Major ranking changes can be caused by 100s of different things, so it's important to look at as many elements as you can, and it may take a long time to do a thorough investigation. Even then, it's not unusual for some webmasters to never know why their rankings changed.
The first 3 questions you want to investigate:
- Have you been hit by a penalty?
- Have you been hit by an algorithmic update? (as Pixel by Pixel pointed out)
- Any major crawling issues? You can check Moz or Google Webmaster Tools
If the answer turns up negative, you might consider a full site audit. Keep in mind, you may not have done anything "wrong." Algorithms change, and you might simply need to change your tactics to keep pace.
-
Panda 4.1 was released in the last couple of weeks and has been going up and down, as well as this penguin update is due this week some sites are already reporting issues with this too so it may be due to that.
more info here -
https://serps.com/tools/volatility
http://www.rankranger.com/rank-risk-index
nothing here though -
so expect some fun in the next week!
-
Have you also looked at the traffic from SEO, has that disappeared as well or has anything changed there for the last month? We'll need some more information on your issue to probably better determine what you're doing not the right way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Drop in Rankings After Removing Links
So I removed some links to a particular homepage for one of the sites we own, this page had A LOT of links pointing to it using exact match anchors. And for the most part the links were coming from low quality pages/content. After removing a good chunk of them I noticed are rankings went down from around 8-9th two weeks ago to 21 as of today. Has anyone else had a problem like this before? I'm thinking about restoring some of these links now to see if I can recover some of that. Any thoughts on doing this? Thanks
Link Building | | ThridHour0 -
Multiple guest posts from one site have any effect on rankings?
I have started guest blogging and have sites asking me for more content. I understand that regular guest blogging is great for building authority as an author and has the potential to get more links through word of mouth and other sites linking to me. The more posts I do the more exposure I get. But if I have say 3 or 4 posts on an external site with each linking to my site (to a different url and with different anchor text) does that have any effect on rankings as all links come from the same domain? As I understand it links from different root domains are what matters. Presumably a site with links from 5 different sites with 10 links on each external domain totalling 50 links wouldn't rank as well as a site with links from 50 different domains (1 per domain)?
Link Building | | SamCUK0 -
Why is my homepage ranking BELOW a subpage?
Search "peer to peer lending". The page http://www.ratesetter.com/peer_to_peer_lending.htm appears higher than the homepage. I don't think this is because of keyword density on page either as Zopa (competitor) have zero mentions of this keyword on their homepage. What are your suggestions for getting the homepage ranked higher? Thanks, Simon.
Link Building | | RateSetter0 -
How does this site rank higher than a seemingly better one??
Ok, I'm really trying to wrap my self around all this SEO stuff. Right when I think I'm grasping it, I come across something like this. When running a keyword difficulty report for the term "essay editing", the top two results are: www.papercheck.com/essay-editing.html www.gradesaver.com/essay-editing/ The first result has a PA of 37, 2 linking page domains, DA of 48, and 197 root linking domains. The second has a PA of 65, 32 linking page domains, DA of 68, and 2,572 root linking domains. What the heck is going on here!?!? I can't understand it. I checked anchor text and that doesn't appear to be it. The only thing I can find is that the papercheck has a link from a site (marketwire) with a DA of 90 while the #2 guy's highest linking domain has a DA of 60. However, I have a really hard time wrapping my head around this considering the total linking domain stats compared to one another. Any insight is much appreciate... this is frustrating trying to grasp these situations! Thanks!
Link Building | | Kibin0 -
Why is my Page Rank 0.
Hi, I am trying to understand why my Page Rank is 0. Many forums say that it is because my site has been blocked by google. Any help with this would be much appreciated. http://davincidrivers.com
Link Building | | MariaPerrone0 -
Best Keyword reseach tool for spanish site?
Good morning to all. I am looking for a good keyword research tool for spanish website. The google keyword tool does not give enought long tail keywords and wordtracker does not provide good results for spanish sites. Does anybody here have experience with a good keyword tool for spanish sites?
Link Building | | seoroyal0 -
Links on the same keyword
When is linking from one particular keyword to much. At what point could link building from one keyword be considered spam and potentially delist a site ? Is it possible for a site to be delisted for having to many links from the same keyword ? Heard linking from the website name is more important following recent changes. I try and link from a selection of 3 to 4 keywords. Thanks for your help
Link Building | | onlinemediadirect0