Does anyone use Moz Local + Yext? How valuable is this for local businesses?
-
For brands that have a budget to pay $600 / year for valuable backlink directories, would you recommend Moz Local + Yext?
I would like to hear some feedback on marketers that use Yext.
Thanks,
Cole -
If both your Yext and Moz listings match, it won't matter, as the citation information will be correct no matter who they prioritize.
-
Hi Dudley,
I realize I am resurrecting an old post here, but can you give any more information on which of the two services will be able to update a record if using both Yext and MozLocal? Do data brokers favor one over the other or is it more luck of the draw?
-
We actually have a project in the works that will put whitespark down a few notches. They offer a great service, and I applaud their attention to detail and service to their clients.
BUT...I can't talk about it yet though. It will be a service and site to behold
As to Yext vs MOZ local, it just depends on what works best for your client's needs. Also, you are only allowed 5 listings with Acxiom before they charge you for each submission (goes off of submission IP address). Just an FYI for those that don't know.
-
Just wanted to chime in and add my experience with both providers.
To be clear, Yext is more expensive. It also is a direct feed into more listings. If you are trying to get listings published quickly and need to show results (or reports) to a client, Yext would be a better way to go. As a subscriber, you can also give your clients discounts from the Yext pricing page, which can help add to your overall total commitment from the client. As far as data being removed, the additional data that is added via Yext's api is no longer valid or displayed once you stop paying (they call it no longer a "trusted" listing). I have never had one revert back to a pre listing status. Yext uses one of the many large databases: Factual. Chances are that by submitting to factual the other data aggregators will pick up your listing with time, even if you have not submitted to them.
Moz local is a great resource for companies that have the time to wait. The data aggregators they submit to take time to publish the listing. Acxiom, Nuestar and the others can sometimes make it confusing or even very expensive to list on their data networks. Acxiom is one of the stronger databases, having been known to be a direct feed to Google.
My advice:
If you can afford to wait the 2-3 months to have the listing start to appear, then use Moz. The time period you have to wait is not necessarily the fault of Moz, as even if you submit directly to Acxiom yourself it will take 2-3 months to go live. Ultimately, your listing will appear on the other citation sites, it will just take longer to do so.
If you are looking for an additional source of income and are a great salesman, use Yext. Yext has a much better interface of showing how many listings are incorrect, (even if many of the ones that are listed are from their own proprietary citation sites. ). This makes it an easier sale to your clients, and also easier for you as an agency to get an idea of how bad your clients current citation status really is. Yext will get your listings posted very quickly, and give you a place to link to off of your main domain, giving your clients additional sources of validation very quickly. Some of the sites they submit to are a bit dinky, but hey, a link and validation source is just that. Pricing is higher, but I think its fair considering the speed and extras you get for the money.
AND... the elephant in the room is of course.. do it all yourself! This will offer the most control over all your listings and control over who and what to submit where. You will lose out on some of the other benefits of MOZ (cheaper cost vs your time and long wait) and YEXT (faster speed, lots of directories but higher cost). It's worth noting that some of the YEXT directories that they are partnered with you cannot actually submit to, as they are either created by YEXT or locked so that you have to use their service to submit your listing there.
-
Managing locations in multiple places can be a headache, but it should be fine to manage the same locations in both Moz Local and Yext. There are some overlaps between our distribution network and Yext's distribution network such as Factual and Foursquare. In those situations, only one of the two services will be able to update the record on that given partner.
-
Erica,
You mentioned you do not want to use both tools at the same time. Doesn't Yext cover sites that Moz Local does not cover?
-
Thanks Erica!
Sounds like I want to move forward with Moz Local for most of our customers.
Awesome feedback.
-
This shouldn't be a problem. The only time it would affect things if is you stopped it on one account and then waited weeks, months, or years to start it again on another account, which would interrupt the service.
-
What happens if I move listings from one account to another?
-
With Moz Local, we do not actively do anything to your listings if you stop paying us. There are reports of Yext actively removing data when you stop paying, but since I don't work for them, I'm not comfortable commenting on their practices. Mihm is a far experienced in the local listings space than I am.
Here is what we say in our FAQs for Moz Local:
What happens if I cancel my listings with Moz Local?
Moz Local will simply report to the sites in our network that the listing is no longer under management by one of our customers. In this event, Acxiom and Neustar Localeze will revert your listings to their status prior to your Moz Local subscription. In some cases, your other listings will lose enhanced content like website URL, secondary category information, logos, and other images.
Moz Local will not actively remove your listing from our network of sites. You will always have the ability to reclaim your listings manually on each site if you decide to cancel your Moz Local subscription.
-
How it was sold by Mihm at Local U Dallas was that Yext is pretty much like heroine. When you stop paying, the thrill is gone. And he positioned Moz Local as something different.
The documentation says that listings may go away if we stop paying, not 'will go away'.
So which is it?
-
In partial Yext defense, as we ran into this with Moz Local, some of the providers we both work with only keep the info updated as long as Yext/Moz/other company tells (pays) them to and then the provider actually reverts it back.
-
You don't want to use both tools for the same listings as that will cause a headache of its own, no matter which choice you go towards.
-
Forgot to mention, I have had very good experiences with Whitespark.
The work is carefully and diligently done.
On completion, you get a spreadsheet with logins and passwords.
So you "own" your own listings.
-
Another problem with Yext is that you are locked in to a very high annual fee.
If you don't renew, Yext threatens to "release" your listing and says you have to manually "reclaim" each one.
Not a good solution and not the most noble of business practices, IMHO.
Now that there are better alternatives, I would use Yext only for big businesses with deep pockets. Its only advantage is its speed. If I had a reputation management client who need to push negative stuff down quickly...I might consider Yext. But that's it.
-
Gotcha. You solely focus on Moz Local.
Does anyone use any other service besides Moz Local?
Thanks,
-
Yext is fast, but it tends to create duplicates and inconsistent citations. Plus Yext is obviously one of the most expensive options. Moz is obviously slower, but it's definitely less expensive. Moz Local hits the high notes and I've noticed that I've had less issues with duplicates.
There's also a feature in Moz Local where you can nuke a duplicate with one button. With either one, you should probably still supplement your local campaigns with something like Bright Local or Whitespark.
I've used both Yext and Moz Local, but never the two in conjunction. There are also many listings that would become locked if you used Yext which could be counterproductive, and at least redundant, if you used Moz Local as well. I tend to look at it this way; "Do you want it done fast, or do you want it done right?" If you quit subscribing to Yext, a lot of listings disappear and content added via Yext tends to revert (for anything they lock).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google My Business search results for multiple listings
I am wondering how people set up their Google My Business listings to appear in the search results similar to this business, Hulme Orthodontics. I attached an image below that'll give more details. I am working with a client that has two locations similar in distance to Hulme Orthodontics, and I have tried everything and have come up with no answers as to how I can properly get Google to format the search results in this way. I assume that there is no actual way to manage this and that Google decides this on their own. However, if anyone has any insight regarding this manner, that would be much appreciated! Thank you for your help! UsEr3rK
Local Listings | | DylMar1 -
Local Ranking Factors?
For Google, has anyone got a finger on how much of a factor the address type "service customers only at their location" versus "service customers at my business location AND customers location is" is as far as local search ranking especially for 3-pack results? (The former they hide the address the latter they show the street address) It seems to me the primary factors are obviously (a) proximity of user's location or location intent to the business location, then (b) natural organic ranking (age of business, domain authority, inbound links, quality content, relevance to the actual keywords searched for). But where does the address type rank amongst all the "secondary factors" like is business currently open, number of reviews and average rating, etc. etc. My guess would be reviews and average rating along with is business currently open would be third, and then address type would factor in - but for all I know the address type could be given much more importance than I am guessing?
Local Listings | | MrSem0 -
Local Search - can I use a shortened company name
Can I use a shortened version of our company name for local search or does it need to match the name registered at companies house exactly?
Local Listings | | paulfoz16090 -
What the best way is to find keywords for my local website
I'm wondering if there are any high keywords I might be missing out on and so I'm wondering what the best way to find keywords for my local niche and also if there's a way to find out who is currently performing best for those local keywords? Thanks
Local Listings | | michaelmouse2 -
Can I add multiple listings for my business for the different services I provide?
Hi there everyone. I'm a Moz Local user and I have a quick question. I'm a music teacher. Can I add multiple listings for my business for the different services I provide? For example - Saxophone lessons, Piano lessons etc...? That way I would have different listing profiles for each instrument - all pointing to a different landing page on my website? Or is this considered to be bad practice? Many thanks for your help in advance.
Local Listings | | JackMSVaughan1 -
Concerned about cannibalization for local SEO results. Should we move some of our location pages to a subdomain?
Currently we are providing local SEO recommendations for a well known pharmacy chain. Like most major brands they enjoy multiple organic (not just 3 pack results) listings when people search for local phrases such as "Dallas pharmacy clinics'". The issue is that all these listings are coming from the same domain page. We are seeing multiple listings both branded and non-branded search queries. Our concern is that Google will someday decide to choose one listing as the most authoritative and nix the rest of the local listings which will reduce their first page search engine saturation. To maintain first page saturation we are considering recommending to the client that they move some of their location listings
Local Listings | | RosemaryB
to a subdomain (different IP address) to avoid a Google "clean up". Please note that our client is certainly not using any "doorway" pages but some of these are very scarce on content. They do not have an issue with duplicate content either. By using subdomains could we help maintain our client's first page saturation? Any links to articles would be much appreciated.0 -
Wrong Category Displaying Google Business Page?
Our firm keeps displaying "bankruptcy attorney" on google business page. Granted, we do that, as well as a variety of other services, but our primary category is "Personal Injury Attorney". I was told the categories are randomly selected, but I don't think that's true. Every time I've looked (or had other people look for us) on local, it displays as "bankruptcy attorney." What should I do? Is there a way to lock in the "Personal Injury Attorney" category, so it's the one that displays? Should I get rid of all the other categories except for "personal injury attorney?" Any other suggestion? Thanks, Ruben
Local Listings | | KempRugeLawGroup0 -
Confusion and Issues With Google Places + Google Plus for Business
Hi all, I'm currently dealing with the frustration between our Google Places page and Google Plus for Business. I know, it's not an uncommon issue, so I'm hoping there's an easy fix to mine! I am currently dealing with 2 Google accounts and 2 businesses. Each business has 2 locations. Each account has 1 location of each business. Obviously this isn't ideal. 😕 A few questions: 1. Each account has already been setup with a personal Google Plus page. Will this interfere or cause any issue when I claim the existing Google Places businesses for a Google Plus for Business? 2. Once I have verified the Google Plus for Business page, I can then merge it with our standard Google Places page, correct? 3. Is the merging only for control/login and dashboard settings? Will there still be 2 separate pages/URLs? 4. If someone +1's our Google Places page, does this reflect on our Plus page, or vice/versa? 5. Is there a way to assign these listings to different accounts/logins without deleting the listing and creating them fresh again? I'm assuming no, but would love to hear of a solution! Thanks a lot!
Local Listings | | kirmeliux0