Keywords with no search volume
-
Hi there!
What are your thoughts on optimizing pages for keywords that have no search volume (using the Keyword Planner)? I'm not sure it should be done, since optimizing for keywords that no one searches for is kind of useless, right? Or should I do it hoping that sometime in the future the keyword will have a surge on searches?
Thanks!
-
Yes, you should/can, especially for longtail, which may have almost no volume in AdPlanner. I worked for an e-commerce site that had a few people hitting for a certain longtail term, but those customers knew what they wanted, converted at a higher rate, and spent the big bucks.
It's also worth noting that Google gets 3.5 billion searches per day (and trending up) and 16-20% of those searches are brand-new, never been searched for before.
-
Then you'll need to go off the data you have. The keyword planner is still a good tool to use, it just can't be 100% trusted. You can also play with the Google auto-suggest (waterfall) that pops up as you type things in. The suggestions are based on search volume.
There are also keyword research tools out there that can help. SEMRush, SpyFu, etc.
Also look at competitor sites that already sell the product. See what they are targeting in their title tags and H1s.
-
Hey there sararufo,
Instead of focusing on keyword search volume, I'd recommend thinking through the process a person might go through to research and purchase the product, then ensuring that you A) have the content they're likely to want to see in the research process and B) are using the language that they might use to conduct research--shifting the focus on the searcher's intent more than the keyword itself.
A good place to start your research would be to look at the brands/publishers ranking for the head terms in your space to get a sense of how they, and likely customers, are talking about a type of product. You can then put the ranking page into Keyword Planner in the 'Landing Page' field to see what keywords Google associates the page with.
You can also put your head terms into a tool like Ubersuggest or Keywordtool.io to find long tail queries related to your topic and use that data to make your page even better for users.
Hope that helps you get started!
-Trung
-
Thanks for your answer!
Let's say we're developing a new product that we've never sold before. We're setting up a new page for the product and doing some keyword research for the optimization. In this case, Analytics is not setup (an issue we can't currently solve), we only have Webmaster Tools. But since we've never sold the product we don't really have useful data that we can use...
-
It's important to look at webmaster and analytics data for this. The keyword planner isn't exactly accurate. I see traffic coming from keywords all the time that don't have a search volume in keyword planner, or have a vastly different number in keyword planner when compared to the data I get other places.
I think it takes a bit more digging than that, and you also need to consider the long-tail effect from the keywords you're optimizing for.
Asking some of the clients of the business how they search or look for your products can be very helpful.
With that being said, keywords with high volume in the keyword planner do usually offer much more traffic, but also much more competition.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Choosing the right keywords when the products are similar
What keywords should I choose if I have 3 similar products, only the value differs?
Keyword Research | | Voucherstore 0
It is recommended to use the same keyword, and change the value? Example: Product 1: $ 100 discount coupon
Keyword: $ 100 discount coupon Product 2: $ 75 discount coupon
Keyword:? Product 3: $ 50 discount coupon
Keyword:? Any advice? Thank you, Sergio K.0 -
How granular should I get with Keyword research?
I'm doing KW research for a new business. My understanding from KW research guides: Use tools to create a list of thousands of keywords Analyze difficulty and search volume Reduce your list and do on page optimization for your select KWs My dilemma with this approach is that it seems "keyword based" rather than "intent" or "category" based. e.g. Let's say I have a grocery store. Ignoring SEO, I know that these are my main categories: Produce Meat Dairy Canned Goods Baked Goods In other words, the above categories are the general "intents" and "categories" that I'd really want to rank for. Keyword tool shows that they have high volume and high difficulty. Let's say that after doing keyword research, I discover "Low Fat Chicken Breasts" and "Turkey Sausage" and "Cheap Meat Wholesale" have decent search volume and low competition. I don't quite understand how I'm supposed to utilize these fringe keywords in my on page SEO plan because it doesn't make sense as a human to categorize my site that way. Not sure if this is clear. Basically I'm trying to figure out if I should really be getting this granular on keywords to help guide my store categories or if I should just be picking broader terms.
Keyword Research | | clarasboutiqueusa0 -
Are Keywords treated as Case Sensitive?
We found that keywords are not case sensitive, but MOZ show same keyword in different case under "Top National Keywords" tab. Eg: 1) Wobble Wedge 2) wobble wedge
Keyword Research | | torbett0 -
Decide which keyword to check
Hi. I made 3 different keywordlists. based on the following rules: list 1: top 50 of best ranking keywords of this campaign list 2: Top 50 keywords with highest volume in adwords and related to the website list 3: Top 50 last month used keywords by our clients from GWT Now i want to make one top 50 list keywords i want to track and optimize the landingpages for it. What is the best way to choose from these three lists. There are a lot of overlaps (especialy in list 1 and 3.) so those keywords have preference. But how about keywords with high volume and high difficulty, related to the website, and low ranking? i leave the conversion out of it for now, first goal is to get much traffic as possible.
Keyword Research | | Leonie-Kramer0 -
How to finalize the keywords for SEO?
Hi, I use the following method for keyword research: Create a long raw list of keywords. Use Google AdWords Keyword tool to find monthly searches. Find raw competition. Find direct competition (via allinanchor: search operator) Calculate KEI (Keyword Effectiveness Index) Calculate KOI (Keyword Opportunity Index) Is there any other (better) way to execute the keyword research? Or is finalizing/selecting the keywords only on the basis of monthly searches sufficient? In short, how to select the best keywords from a long list? Thanks & Regards
Keyword Research | | IM_Learner0 -
One page for each keyword?
Hi guys Im little lost here and someone may help me. I want to top rank for these 3 keywords bellow: medical practice solution
Keyword Research | | phlcastro
medical practice software
medical practice system For instance, if I put all of them on the main page title it will become weird. If I try to use all of them sometimes inside the page content it also be weird. So, in cases like this, I should create one landing page for each keyword to be sure that I'll use it enough and be better ranked? Thanks in advance. Best regards.0 -
What do broad match keywords represent?
Exact match is perfectly easy for me to get my head around - broad match, not so much! Take the phrase, "removing blueberry stains." Is the broad match data for this that I'm seeing in the Google keyword tool for searches that involve any of these particular words, in any phrase, in any order - just so long as they're all there? Any help with this concept would be much appreciated.
Keyword Research | | ZakGottlieb710 -
Tittle + keywords = ?
Hi everyone so it's time for a refresh. I want to improve my rank for couple of terms on one page, so whats you recommend me. Currently I am thinking to go with option 1 and be as much specific to my main keyword, but at the same time I am not sure if I'll be able to link well for my 2nd keywords. Option 1 Term 1, Term 2, Term 3 - they are more or less related Tittle: Term 1 and Term 2 and Term 3 Keywords: term 1, term 2, term 3 Meta description: Term 1, la lalal mama term 2, ta da da lalaaas term 3 or Option 2 Tittle: Term 1 Keywords: term 1, term 2, term 3 Meta description: Term 1, la lalal mama term 2, ta da da lalaaas term 3
Keyword Research | | DiamondJewelryEmpire0