Schema description wordcount guidelines ?
-
Hi
is there a wordcount guideline for the description field in Ravens schema creator ?
according to their page on event schema an excerpt from the page will show up as a short description but then their tool has a field for adding a description!
I was just adding some edited copy from the page into this but if it already pulls in an excerpt is there any need ?
I take it its a good idea for better control of what's displayed in rich snippet, if so what's suggested wordcount limit ?
cheers
dan
-
Good info thanks
-
Tried it a couple of times, but I was really surprised how terrible they are at identifying the content you serve on pages. That's why we started a while ago with completely integrating Schema.org as far as we can to make sure they'll 'get' it.
-
Good advice
have you any experience of using data highlighter in gwt at all ? any good ?
all best
dan
-
You're welcome. That's also why I always code my own Schema integrations so I don't have to worry about the limitations of a tool.
-
Thanks for that good resource Martijn !
Only thing is it just confirms that I should be able to add offer/ticket info yet schema creator plugin offers no such fields option for events but i have emailed Raven support rabout that & the fact that event data i have created so far is actually being displayed visually on the page too which seems strange
All Best
Dan
-
Hi Dan, I could explain a lot of things here but I would recommend to visit and read the content on this page: https://support.google.com/webmasters/answer/164506?hl=en Google will explain what you need to do to get event snippets.
-
Thanks for commenting Martijn !
O.k so i fill in the description field to simply describe this instance of event schema, but should not expect that to be used in the actual rich snippet since G will fill that with content from the page ?
Also since the event in question is a paid course, where do i put price in Ravens schema creator since there is no price like field ? I see on some resources that prices/costs should be added to event schema via an 'offers' attribute but Ravens schema creator wp tool does not include an offers field within 'events'. Do i neen to create a separate 'offers' item/schema after i create and implement the events schema ?
All Best
Dan
-
Hi Dan, there is no word count guideline for this at all. They're not using the event descriptions itself I think in the rich snippets but only the name of the event. You have to tell them though about the description because otherwise it's not a valid implementation but there is no certain limit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
titles length, URL length and meta descriptions on a subdomain effecting SEO on main domain?
Hi all, I am currently evaluating areas for optimization on my main domain. When doing this, Moz has identified multiple titles and urls that should be shortened and missing meta descriptions on my subdomain (a help center of sorts). As far as I am aware, we have not set up any "no-index" rules for this subdomain. Are these items affecting SEO on my main domain? Thanks,
On-Page Optimization | | annegretwidmer
Kasey0 -
Opening Hours Schema.org
My client has their opening hours displayed on the right hand side of their website. Can anyone help provide an example of how I can wrap opening hours schema around this? Please bear in mind the opening hours is the only thing I want to be visible on the page. Thanks
On-Page Optimization | | Tug-Agency0 -
I have an eCommerce Site with in some cases, 100s of versions of the same product. How do I avoid "duplicate content" without writing literally 100s of unique product descriptions for the exact same product?
For instance, one item where the only difference is the Sports Team Logo is different, etc... or It comes in a variety of color Variants. I'm using Shopify.
On-Page Optimization | | pstone291 -
Getting Duplicate meta title, and meta description errors
I have a website with shopify CMS. At the run time some pages generating itself with Tags name ( or we can say it search pages) which has been used in collections. so it's Meta tag and description is same as well as collection and in SEO tools it showing duplicate meta title, description errors. 1. http://brok3nclothing.com/collections/tanks/girls-skate-clothing
On-Page Optimization | | 1akal
2. http://brok3nclothing.com/collections/accessories/girls-skate-clothing
3. http://brok3nclothing.com/collections/accessories/girls-skate-clothing
4. http://brok3nclothing.com/collections/tanks/girls-surf-clothing For example above URLs are not on website, its generating by self with tags name like girls-skate-clothing, girls-surf-clothing etc. and these pages are accessing Meta titles, description from http://brok3nclothing.com/collections/tanks/ So will you please suggest me that should I worry about these duplicate meta title, description errors ???0 -
Mobile Meta Description shorter then Desktop?
I'm pretty sure when I counted the mobile meta description in Google, it's a lot shorter then the recommended 165 char for desktop. Is it shorter or am I just seeing things?
On-Page Optimization | | activitysuper0 -
I have 75 pages with missing meta tag descriptions. So I add them or do they make no sense?
I have 75 pages with missing meta tag descriptions. So I add them or do they make no sense?
On-Page Optimization | | sarthakss0 -
Non-linked product short descriptions bad on ecommerce sites?
Hi, I have a question regarding SEO for ecommerce: Do you guys think it could be a bad thing to display non-linked short product descriptions of products on the home page and category pages? Can that cause cannibalism between different pages and non-optimal keyword targeting? I have a shop of which it's homepage tend to rank for some unintended phrases. Thank you, E
On-Page Optimization | | mrlolalot0 -
What is the recommended length for meta description?
Hello, I am sure this newbie question has been sent millions of times, but I couldn't find it with the new Q&A forum search... So, how many characters should I use in my description meta tag ? Thanks for sharing Loïc
On-Page Optimization | | mandinga0