Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema description wordcount guidelines ?
-
Hi
is there a wordcount guideline for the description field in Ravens schema creator ?
according to their page on event schema an excerpt from the page will show up as a short description but then their tool has a field for adding a description!
I was just adding some edited copy from the page into this but if it already pulls in an excerpt is there any need ?
I take it its a good idea for better control of what's displayed in rich snippet, if so what's suggested wordcount limit ?
cheers
dan
-
Good info thanks

-
Tried it a couple of times, but I was really surprised how terrible they are at identifying the content you serve on pages. That's why we started a while ago with completely integrating Schema.org as far as we can to make sure they'll 'get' it.
-
Good advice

have you any experience of using data highlighter in gwt at all ? any good ?
all best
dan
-
You're welcome. That's also why I always code my own Schema integrations so I don't have to worry about the limitations of a tool.
-
Thanks for that good resource Martijn !
Only thing is it just confirms that I should be able to add offer/ticket info yet schema creator plugin offers no such fields option for events but i have emailed Raven support rabout that & the fact that event data i have created so far is actually being displayed visually on the page too which seems strange
All Best
Dan
-
Hi Dan, I could explain a lot of things here but I would recommend to visit and read the content on this page: https://support.google.com/webmasters/answer/164506?hl=en Google will explain what you need to do to get event snippets.
-
Thanks for commenting Martijn !
O.k so i fill in the description field to simply describe this instance of event schema, but should not expect that to be used in the actual rich snippet since G will fill that with content from the page ?
Also since the event in question is a paid course, where do i put price in Ravens schema creator since there is no price like field ? I see on some resources that prices/costs should be added to event schema via an 'offers' attribute but Ravens schema creator wp tool does not include an offers field within 'events'. Do i neen to create a separate 'offers' item/schema after i create and implement the events schema ?
All Best
Dan
-
Hi Dan, there is no word count guideline for this at all. They're not using the event descriptions itself I think in the rich snippets but only the name of the event. You have to tell them though about the description because otherwise it's not a valid implementation but there is no certain limit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What schema markup to add to case study?
What would be the best schema markup to add to a case study? I am somewhere between choosing an 'article' or a 'review'. A review is not really right though, because it's not a customer leaving feedback, it's the company's take on their performance. Any opinions?
On-Page Optimization | | I-COM0 -
Product Descriptions (SEO)
So I would like a few opinions. How long should a product description be? Enough to get the point across? 100 words? 800 words? Over detailed? Any advice would be appreciated.
On-Page Optimization | | mattl990 -
Schema.org Article, itemprop keyword, what is it?
I've wanted to know the answer to this for a couple of years now and haven't found anyone ever talking about it. So here goes ... For schema.org markup on articles, http://schema.org/Article there's an itemprop for keywords: http://schema.org/keywords keywords
On-Page Optimization | | SteveRDM
Canonical URL: http://schema.org/keywords
Keywords or tags used to describe this content. Multiple entries in a keywords list are typically delimited by commas. What's that do? Like if I use that markup with an article I publish on my site, will that get those words given that property keyword value? Will that affect SEO value? Do those replace what metatag keywords used to be? Or are they just like what metatag keywords are these days, no real value?0 -
Best schema option for condos / condominiums?
Hey guys, I'm doing a review on some schema on some of our sites. Most of them are generic using LocalBusiness. There are a few more specific schemas I could use, but not sure what would be the most relevant. Wondering if any of you have a suggestion or ideas? https://schema.org/Residence https://schema.org/LodgingBusiness https://schema.org/ApartmentComplex or I could just stick with LocalBusiness. I'm leaning towards LodgingBusiness or ApartmentComplex.... but when I think of LodgingBusiness I think of something temporary / vacation type deal like hotels. Apartments... kind of self explanatory, a condominium isn't exactly an apartment but perhaps it is more comparable to an apartment than a hotel, motel or inn. What are you thoughts on this? Also, which "format" is better to use RDFa, microdata, or JSON-LD. Does it matter?
On-Page Optimization | | donnieath0 -
Different title tags and meta descriptions for desktop and mobile?
Is it possible to use different title tags and meta descriptions for mobile users? For Example: In the SERP for desktop you'll see the desktop title tags and meta descriptions, but in the SERP for mobile you'll the mobile versions of the webpage.
On-Page Optimization | | alex19780 -
Page Title & Meta Description Getting Cut Off In The SERPs
Hi Guys, I am trying to figure out why my page titles and meta d tags are getting cut off in Goofle SERPS. My page titles are 70 characters or under (including spaces) and my meta Dd's are 155 characters or under (including spaces) so I cannot work out why They are getting cut off. Is there something I have missed?! Thanks, Meaghan
On-Page Optimization | | StoryScout0 -
Schema: Multiple Locations on a Single Page
Can adding multiple locations on a single page be confusing to Google? Is using "LocalBusiness" with "branchof" the proper way of doing this? Does anyone know of any resources that go into this type of thing in more detail? I've read everything Google, Schema and SeoMoz seem to have on this topic. Thanks.
On-Page Optimization | | Kwilder0 -
Schema.org for news websites?
So as of late I have been on something of a mission to mark up my news website with as much accurate and detailed Schema and Open Graph data as possible, in order to not only allow the search engines to understand my content properly, but also to ensure everything appears in the most ideal fashion when linked to from Facebook, Google+, etc. Here is an example of a typical article page: http://www.nerdscoop.net/technology/video-games-459 As you'll see I currently have news posts marked up as article because that is essentially exactly what they are, but is there a better way to emphasise that they are news rather than just generic articles? My second question is regarding the category pages and the home page. How would be best to mark these up? With OG the task is fairly simple, because I can specify the homepage as being a website, but not so with Schema from what I can see. Either way, this is an interesting subject to me and I look forward to any discussion as a result. Thanks for looking.
On-Page Optimization | | HalogenDigital0