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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Using Brand/Company Name in Title on Multiple Pages Cause Cannibalization
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I'm trying to rank for brand-name related keywords for a website. Most of the titles on the site include the page topic followed by the brand-name separated by bars or dashes (ex: title= widget | My Brand). Is this creating cannibalization for the brand-related terms? I was wondering if it was better to leave the brand out of the title all together except on a dedicated page. However, due to the nature of the business I work for there are multiple recognized iterations of the name including acronyms and long-form and short-form versions and creating content for each targeted iteration seems superfluous.
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Thanks, it's a little complicated in this case because some key competitors are able to use the same brand name.
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Hy ByskEd!
Here http://sixrevisions.com/content-strategy/5-common-seo-mistakes-with-web-page-titles/ they say not to use them in all pages to make branding. But myself i´m using it because i have seen big brands ranking very well the brand name using these type of techniques.
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