Title Tags for Medical Names

[yaelslater]

Hi Everyone! I just transitioned into SEO in the medical spectrum and have never come across such long names. In terms of recommendations for character counts in title tags, what would be the recommendation? Write until it gets truncated (which is current state)? Use the abbreviation? Try to ensure the "plain language" words appear towards the front? Any viewpoints would be appreciated!

[Hiren77677]

@yaelslater There is no specific checklist. You just have to be relevant, informative, and write with the context. Google will understand easily the title of your page. Try to add more context with the first 65 characters and you can add more if it's required.

I hope this helps.

[tir17]

Hello @aabanks

Yes, I'm referring to page-wise descriptions that show up in SERPs. Also, it is crucial that the same are unique for every page along with the link titles for a website.

[tir17]

@aabanks

The meta description tag of a single page or single URL.

Kindly keep unique link titles and meta description tags for every URL on your site and map your keywords accordingly avoiding keyword cannibalization. (This happens when you target the same keyword for multiple pages)

[AaBanks]

@tir17 You mean in the description of the site or the page, right? I think those are important...
you want Google to be sure that your pages are based on valid content targeted for your business

[tir17]

@yaelslater For Page Title the recommendation is generally around 70 to 75 characters.

But if the keywords are important you should include them in the Meta Description Tag which can go up to 300 characters recommended by Moz.

Also, if the language is read from left to right for the website, it is advisable to keep the keyword starting from the left and you can include the abbreviation in brackets if the search volume is good enough.

Good Practice: Primary Keyword - Secondary Keyword - Short Site Name

It is fine if the primary keyword is big then you should truncate the secondary keyword from the title, hope this helps.