How to target a site to only specific US states?

[Mr.bfz]

Hey Guys,

Does anyone have experience or can point me to the right documentation about geo targeting possibilities for specific states in the US or specific areas in the world.

Local SEO does not apply in my case, since my website is not a business nor have a physical address.

My website offers information that is only relevant for specific states in the US, how can I leverage my I optimisation to gain more exposure in those specific states?

I really appreciate any help.

A

[Mr.bfz]

Thanks Jeff and Andy,

We are already building compelling content focused in those specific states. I was also wondering if there is anything in the technical side to leverage position, but local SEO and schema doesnt really apply to us, since it is usually based on a physical address which we dont have it.

Building a landing pages targeting the state would be an option but we do want the user to arrive in the homepage which is not really geo targeted.

Ill try a few thing for the next few weeks and I would be happy to share some results.

Thanks a lot,

A

[customerparadigm.com]

When I first read your question, I though that perhaps you might have wanted to personalize content or redirect people based on their geographic location. I've done that before using geo-location information, and the results have been very successful.

But it looks like you want to have a site that will reach people in a specific geographic region. In that case, I agree with Andy (above). You'll need to build pages of content that discuss that region.

For example, your business may be located in Florida, but you may be trying to reach people in Indiana. If that's the case, you don't necessarily need to have a local business address.

Instead, you need to create compelling content that addresses the needs of people in that area.

Let's say that you have a solar power system that you want to sell to people in Indiana, because there are amazing tax subsidies that give the end user 85% savings on an expensive installation. In that case, I'd create content, images, video and more that discuss how the subsidy works, why it's ideal for people in Indiana, and all of that...

I hope this helps!

• Jeff

[AndyKuiper]

---> build landing pages targeting the states you are after - as for other countries... that's a whole different topic, and requires considerable planning and implementation.