How big is the problem: 404-errors as result of out of stock products?
-
We had a discussion about the importance of 404-errors as result of products which are out of stock. Of course this is not good, but what is the leverance in terms of importance: low-medium-high?
-
They are mostly permanently out of stock / out of collection. Based on research and your reactions we want to 301 redirect them to the relevant category page. The number of 404 errors in webmaster tools are quite substancial.
The ones which are not permanently out of stock but temporarily unavailable we want to maintain the product page with a comment that the product will be orderable soon.
-
A few questions need to be answered. Primarily:
- Are these coming back in stock?
- Were these popular products?
If these products are coming back in stock, this is a big problem and you need to have your team work to find a solution to have these pages maintain a 200. You could be losing your spot in the rankings every time you run out of inventory, missing out on a lot of traffic and cross-selling opportunities.
If the products are gone and not coming back, this isn't a big problem, as it is something every e-comm deals with. Having a plan to handle this is important though.
Some basic options include:
- Keep out of stock product pages active on web, serving up a 200. Be sure the content is updated clearly to show that the item is Out of Stock and it also serves up a bunch of additional, closely related alternative
- Let the removed products 404. Redirect these URLs to the parent subcategory level. This is possible for sites with a moderate amount of SKUs and low turnover.
- Let the removed products 404. Hand pick the popular products to set-up 301 redirects for to subcategory or similar product. Maintain by watching 404s in Google Webmaster Tools, looking for 404 pages in OSE/ahrefs, etc.
-
Are the products discontinued or out of stock? In my opinion, the 404 errors are only detrimental to your SEO when they are in an overabundance. Relevant 404 errors are important, not just for Google, but for the searcher as well. They need to know that a product has been discontinued. If a product is just out of stock, I wouldn't 404 it at all.
This is a video by Matt Cutts on how Google handles 404 errors. https://www.youtube.com/watch?v=oya9Pl7ukNo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Soft 404 in Search Console
Search console is showing quite a lot of soft 404 pages on my site, but when I click on the links, the pages are all there. Is there a reason for this? It's a pretty big site - I'm getting 141 soft 404s from about 20,000 pages
Technical SEO | | abisti20 -
404 Error Pages being picked up as duplicate content
Hi, I recently noticed an increase in duplicate content, but all of the pages are 404 error pages. For instance, Moz site crawl says this page: https://www.allconnect.com/sc-internet/internet.html has 43 duplicates and all the duplicates are also 404 pages (https://www.allconnect.com/Coxstatic.html for instance is a duplicate of this page). Looking for insight on how to fix this issue, do I add an rel=canonical tag to these 60 error pages that points to the original error page? Thanks!
Technical SEO | | kfallconnect0 -
URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?
I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.
Technical SEO | | the-gate-films0 -
Aggregate rating for products
hello Currently I'm working with a retail customer to optimize his search experience. There's some odd behaviour about aggregate ratings for products. Products without a price (price based on daily demand) are shown with proper delivering the 'rich snippet' search result. On the other hand, products with a price are shown normally without any mark up. Here's what I did for now checked mark ups code wise (used the markup validator) re-submitted xml sitemaps search query is (for test purposes): [product name] + [retailer brand name] the question is: why aren't just these specific aggregated ratings (with a price) shown and the other ones are shown properly? Furthermore, is it a question of relevancy (can't imagine that cause the search query is really specific to the needed result)? thank you!
Technical SEO | | f_ryf0 -
Big Mess - Multiple Websites
I have a customer, a Psychologist, who put up +/-20 websites many years ago. He has 1 main site (with his name as the domain) with hundreds of pages of quality content. The other sites are all exact match domains - anxiety counseling, couples counseling, etc. Some are single page sites, others have a good amount of quality content. Many of the EMD sites were getting ranked on the first page, as was the main site. The money site was ranking on the first page for the best keywords All of the EMD pages linked back to the main site, many with site wide footer links. The main site did not link back. All of the sites are on the same IP address. These sites have been in place for years. I don't believe that he has a duplicate content problem. About 8 weeks ago, the rankings for the main site crashed, moving 10 or more SERP pages deep. The EMD sites are still ranking. He has not gotten any nasty-grams from Google in Webmaster Tools. The Psychologist relies exclusively on organic for his business, and it has taken a significant hit. 1. Has anyone else seen this happen? 2. Is it safe to assume that Google finally nailed him for using a linking scheme? 3. How can we unwind this? The other sites are still generating business, and if those go away, he is really screwed. 4. Will taking down all of the links from the other sites be enough? Would moving the money site to another hosting company on a different IP make a difference? Ideas? I think the white hat answer would be to take down the EMD sites, and 301 redirect to the main site. The problem is that the loss of business from this process could be catastrophic.
Technical SEO | | CsmBill0 -
Will deleting Wordpress tags result in 404 errors or anything?
I want to clean up my tags and I'm worried I'm going to look in my webmasters the next day with hundreds of errors. Whats the best way of doing this?
Technical SEO | | howlusa0 -
I have 404 errors but can't find where these links are?
The 4xx report had 0 errors, and then on the recent crawl it found over 200. They are all variations on real URLs e.g.: Real URL: http://www.bullseyeuk.com/10-up-deluxe-literature-holder.html 404 Error URL: http://www.bullseyeuk.com/10-up-deluxe-literature-holder.html �� None of them are linked to the root domain and I can't find where they are coming from. Any ideas? Thanks Jack
Technical SEO | | JackMurphy0 -
Most Common Errors & Warnings
Hello there, i would like to ask some basic tips.. regarding found common errors & Warnings. list : Tittle Element Too Long
Technical SEO | | Bretly
Duplicate Page Content
and Duplicate Page Tittle. how could i fixed this one? any help would be greatly appreciated regards,0