Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Description on Google+ & ALL Citations the same or?
-
Does it matter if the description is different on Google local and all the citation websites? Some websites allow a lot of description, some don't.
So my question is it only the company name+address that needs to be the same across the board or the description has to be the same too?
-
I would spend more time on custom descriptions for the ones that you have reviews on. The goal would be to have as many citations with gold stars as possible rank high for your brand name on Google. That way when customers search for you, they are blasted with nothing but gold stars.
This brand name is a good example:Â ME Contracting
-
Dont worry about the descriptions. It's just for additional info. I would prefer to have unique descriptions to maximize my visibility and relevance in Google's POV.
-
Yes I agree with everyone above. There are pros and cons both ways. We've had this discussion many time at other venues and the general consensus, even from top citation pros is that it does not matter too much either way.
As Range and Monica said, keeping NAP consistent is the most important thing.
-
Really it is only the name, address and phone number that needs to be consistent. The description should be tailored to the potential audience of that directory.
-
Doesn't have to be identical across all local citations. NAP and categories are more important. It's okay if they are similar but you should really tailor each description to the audiences that are engaging on each platform.
Hope that answers your Q!
-
Descriptions don't really count when it comes to unifying your brand across different platforms/sites in the sense about which you're asking, but I would still try to keep your descriptions similar. If nothing else, it clarifies to users that your page on abc.com is the same business/etc as your page on xyz.com.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Verifying Google My Business After An Address Change
Hello,
Local Listings | | Ben-R
We are trying to verify our Google My Business listing, however, the current unverified listing is using an old address we no longer have access to. The only option for verification is through the mail. We tried requesting an edit but it didn’t go through. Would the best option be to create a new one and try to have the old (unverified) listing removed? Any insight would be appreciated. Thank you in advance.
Best,0 -
Google My Business -Choosing Multiple Categories
Hi friends, I'm trying to work out what would the practice be for a business who is operating in different categories in terms of displaying those categories in Google My Business account. We have a client who is supplying both catering and cleaning products (both categories are core). In this case, listing those two categories in GMB would be alright or should I expect a negative impact on results related to both categories as we have chosen multiple categories? Any advice would be appreciated greatly!
Local Listings | | bbop331 -
How do I treat multiple buildings on the same college campus on Google for local SEO?
Should I delete them? Simply give them a different address like "City, State, Zip"? I see the benefit of having key buildings on campus in Google Maps, but I don't want those to affect my accuracy score and, thus, my local rankings for SEO.
Local Listings | | GabeGibitz1 -
Disadvantages to Hiding Business Address on Google Places?
From a Local SEO standpoint, wouldn't hiding a business address on Google Places for Business create an SEO disadvantage in that I would expect in the local portion of the search results, there would be a bias to showing businesses that have not hidden their address as then you can place a pin on the map at the location? Â Or from a Local SEO standpoint does it not matter if you hide your address or not?
Local Listings | | Jazee1 -
Average Percentage of Clicks on Google (Adwords vs Local 3 Pack vs Organic)
Does anyone know the allocation, percentage-wise, of clicks that go to Adwords vs Local 3 Pack vs Organic on Google Search (average)?
Local Listings | | OhYeahSteve0 -
SEO - Should individual doctors at facility claim a Google My Business profile?
My client is a physician facility with several doctors practicing at the facility. When doing a Google search for some of their practices such as "family practice" one of the doctor's profiles will display in the Google Local pack - however it is not linked to the facility website where their profile exists. As of right now, we are using YEXT and other tools to claim Google Business Profiles for each practice, not the individual doctors. If there are unclaimed accounts for individual doctors, they are alerting Google that it’s a duplicate and should be taken down. Is this the right process to follow for SEO best practices or should we be claiming both the business and individual doctor profiles? The reason they are not claiming individual doctor profiles is to cut down on duplicate reviews as part of the Reputation Management Program. Advice much appreciated!
Local Listings | | chrisvogel0 -
Local citations from business directories in other countries
Hi all, I normally work for clients in my home county (The Netherlands) and with local citation building I focus on Dutch websites or well know .com websites in the Netherlands. My rule of thumb kinda was, if it’s not known in the Netherlands it isn’t worth getting mentioned there. Since The Netherlands are pretty small and I think Google ain’t perfect I was wondering if it makes sense to list a Dutch business on any .com business listings that are internationally big, but aren’t well known in the Netherlands. Two reasons that got me thinking this direction: A big well known Dutch company offers a service such as Moz local and did integrate their service with several international business listing websites that I never heard off, since these business directories focus themselves on other parts of the world. Google ain’t perfect and I think they got more budget to identify trustworthy business directories with an international focus or a focus on America then with a focus on The Netherlands. So I’m wondering if it makes any sense to list a Dutch business on let’s say the top 20 international business directories (although these directories don’t have any brand recognition in The Netherlands).
Local Listings | | Bob_van_Biezen0 -
Google My Business- Will a large service area dilute local search results?
I am considering adding our actual service area to our Google My Business profile, but I don't want this to dilute our local search results. Â As it is, we come up in the top 3 or so when searched in our HQ's city and several nearby cities when you search for us in Google Maps (although when I look at the top 10 organic for Google for some reason when you search for these cities + our keywords Google doesn't show any local results). Our actual service area is fairly large, comprising the states of CA & Hawaii & parts of CO, AZ, and UT. Â I would be adding the service area by zip code rather than radius, as a radius wouldn't make any sense in this case (particularly considering the distance between HI and CA). Â Is it better to keep our relatively high ranking in local results? Â Will adding the service area not affect local results negatively? Also, do you know why Google isn't showing me local results when I look for our keywords + our nearby cities? Â When I look for these keywords in larger cities like LA or San Diego, Google always shows me local results.
Local Listings | | BohmKalish1230