Description on Google+ & ALL Citations the same or?
-
Does it matter if the description is different on Google local and all the citation websites? Some websites allow a lot of description, some don't.
So my question is it only the company name+address that needs to be the same across the board or the description has to be the same too?
-
I would spend more time on custom descriptions for the ones that you have reviews on. The goal would be to have as many citations with gold stars as possible rank high for your brand name on Google. That way when customers search for you, they are blasted with nothing but gold stars.
This brand name is a good example: ME Contracting
-
Dont worry about the descriptions. It's just for additional info. I would prefer to have unique descriptions to maximize my visibility and relevance in Google's POV.
-
Yes I agree with everyone above. There are pros and cons both ways. We've had this discussion many time at other venues and the general consensus, even from top citation pros is that it does not matter too much either way.
As Range and Monica said, keeping NAP consistent is the most important thing.
-
Really it is only the name, address and phone number that needs to be consistent. The description should be tailored to the potential audience of that directory.
-
Doesn't have to be identical across all local citations. NAP and categories are more important. It's okay if they are similar but you should really tailor each description to the audiences that are engaging on each platform.
Hope that answers your Q!
-
Descriptions don't really count when it comes to unifying your brand across different platforms/sites in the sense about which you're asking, but I would still try to keep your descriptions similar. If nothing else, it clarifies to users that your page on abc.com is the same business/etc as your page on xyz.com.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google business listing For more then one location
Hi there, I am Newbie to SEO, So please Help me come out From this Query, I have Client Who serves @ 4 Locations. I have Registered main Business Location in Google business listing , But What if i Do, if want to add My Other 3 Locations With Different Address?? as Website, Business Name, Same, So, I am Little bit confused, What Step i can do to make that Other 3 Listing on Gbl too??? Thnx in advance,
Local Listings | | pooja.verify07
Rohit.0 -
Google map listing
Hello Moz Frdz, My website Is Ranking Very Well Overall, also in Google Map Listing too, it is also Verified Listing , But The problem is someone has added My website domain TO there Address with 3 different places Because of That My Customers Not getting Proper Direction to my correct place, They R misleading to other 3 Places Listed By someone else, I Have Also Marked That Places As Permanently close, But Google Has Not accepted, How should I Remove That wrong Locations which Used My website ? Please Please any Expert Help? Thnx in advacne
Local Listings | | falguniiepl10 -
Local Citation with multiple offices
We have 5 different offices and each has its own google+ page and yell page. At first they were ranking poorly and the wrong offices were coming up for searches in that town so we change the name to :
Local Listings | | EJmoz
BusinessName (Location1)
BusinessName (Location2) Etc. those listing all starting to rank top for searches in Location1 and Location2. We have now been told that it is bad for our overall SEO to have the business name appearing differently in different listings and this led me to look at Moz Local. My question is should I remove the (Location1) from the Google+ business listing so that all our offices have the same name (but obviously different addresses) even though it appears to have a negative impact on rankings? Any help would be appreciated. Thanks0 -
Google Local: When moving locations, is a new website/content needed?
I've effectively moved companies before, but I've heard that ranking locally in a competitive market after an address move it is necessary to redesign the entire website/content/domain as Google associates the old website/content/domain with the old location. Is this true? Does anyone have any direct experience with this? NOTE- I have updated citations across the internet and have regular social signals going to the new location, and this has been the case for almost 6 months now.
Local Listings | | mgordon0 -
Google Maps: Submitted Feedback Changed Results
I came across something interesting today. So there is a business in one of my clients areas that had submitted and was being listed on google maps for some spammy locations. I went in and submitted feedback informing google of bad listings. Within 30 minutes or so my results for the same key phrase was different. I decided to see why. I went to other browsers on my computer and searched that key phrase and the results went back to how I originally saw them before the feedback submission. I then erased my browsers cache and after this the results now showed the original results. Does anybody know what cookies and such get placed in a browser that affect listing results? Sincerely, Garret
Local Listings | | eWebify0 -
How do I get a photos to display next to my Google Maps results in the SERP?
Why do photos show up next to the map in the Google Maps display on the SERP, while sometimes it doesn't. Am I missing something as far as a setting or place to upload the image or is it something that Google auto-populates?
Local Listings | | Gauge1230 -
Google Maps redirect notice on track-able URL's (how do I track maps visits in analytics?)
We've been using trackable URL's to track Google My Business visits in analytics for years.
Local Listings | | RedNovaLabs91
Example: ?utm_source=GoogleLocal&utm_medium=example&utm_campaign=example In the past month I've noticed Google showing a redirect notice on any listing with a trackable URL. It happened for a day or so a few weeks ago - and then it's been a more permanent situation since this past week. Redirect Notice
The previous page is sending you to: www.example.com
If you do not want to visit that page, you can return to the previous page. I'm fine with removing the trackable URL's - however - I'm not sure how to track maps visits via analytics without using them. I can't find any updated information on options. The last post on moz was in 2011 (http://moz.com/blog/tracking-traffic-from-google-places-in-google-analytics). The alternate tactics in that post no longer work. So my question is:
- How do I track Google Maps (My Business) visits through analytics without using tracking URLs?1 -
Inconsistant & Duplicate Listings
Hey guys, Our agency inherited a client that no longer has all of their log-in information for a large number of listings. This is killing their rankings. Can anyone give us some advice on how to handle this? We subscribe to Moz Local, but it seems like it can only help so much (or so we think). Thanks in advanced for any advice!
Local Listings | | theideapeople0