Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Local Recreational Marijuana Dispensaries Disappearing from Google Maps when Plurals used.
-
This is the second time I have posted this question and never got a satisfactory result.
I have an SEO client in Tacoma Wa and when you type (Dispensaries Near Tacoma they are in the Top 3 snack pack and the Google maps shows 20 other similar businesses. However, when you search (Dispensary Near Tacoma) only 3 or 5 recreational marijuana shops show up and my client disappears. Someone earlier suggested it could be because of the categories selection, but that can't affect ALL the other shops and like I said it happens in other cities. for example Dispensary Near Olympia vs Dispensaries Near Olympia. I have the full write up and pictures and diagrams on my blog. Please HELP! This could affect your future clients also.
https://isenselogic.com/local-business-disappearing-on-google-maps-when-plurals-used/
-
The issue might be with how Google's algorithm treats singular versus plural keywords differently, which is a bit of a curveball. Maybe tweaking the SEO strategy or getting an expert to look into it could shed some light on this weirdness.
-
Yes, I was able to contact Google Support via Google My Business. They somehow fixed it on their end. However, I still see the same problem with similar searches. For example Google (Pot Stores Tacoma Wa), and then Google (Pot Store Tacoma WA). On the first search, only three businesses show, on the second search ALL the businesses show. I am googling from out of state so distance and centroid shouldn't affect the SERPS>
-
Well Well What do you know, 2 days after blasting this issue all over the internet it MIRACULOUS fixed itself
Actually, I contacted Google Support through Google My Business Login they have an email and a live chat feature where you can voice your concerns. Now what was that about not being able to change Google SERPS you were saying????
Now google Dispensary Near Tacoma and Dispensaries Near Tacoma all the businesses show. how about that.
-
Thank you for your response. The category cannot be the factor because other dispensaries in Tacoma with the same category are disappearing on the same query. For example, Mary Mart, and clear choice cannabis both disappear from maps and they have the same category as the ones showing up when you search dispensary near Tacoma. I have tested this in multiple cities and it happens in each one. The reason this is such a big issue is according to MOZ keyword research Dispensary Near Me is the number one searched term. I am in contact with Google My Business Support and I will let you know their response soon.
Another point that I would like to make Dispensary Near Me is the number search term BECAUSE GOOGLE MADE it the number one autocomplete word when people are driving and searching on their mobile phone. To erase 90 percent of similar businesses is unfair and anti-competitive.
-
Good Morning, Isenselogic,
I totally understand the frustration here, but it sounds to me like you need to have an important conversation with this client regarding the fact that no SEO has the ability to control Google's presentation of its data. For whatever reason, Google considers your client more relevant to the plural form of this search than to the singular form, and they also feel that the user is best served by the more limited results for the latter. Google has always treated singular and plural keywords differently, and in local, they do all kinds of zoom variations based on perceived intent and user location. If the client is expecting you to change Google's mind about this, then this is an unreasonable expectation and one you need to sit down and talk them out of, if you can. SEOs can implement best practices but do not control SERPs.
That being said, one thing I do notice looking at those two sets of SERPs is that the 3 showing up for the singular keyword phrase have selected a different primary category than your client. Your client is listed as an "herb shop" and they are all listed as "cannabis stores". So, one experiment you could do would be to see if changing your client's primary category would vary the way they are being displayed. But, of course, before you dive into doing that, you need to let the client know that changing primary categories can seriously alter rankings. So, you'd need to present this as an experiment and then track results and see how it went. If, however, Google is tied to the idea that they only want to show 3 results for that particular phrase, then you cannot guarantee that the client will be one of the 3 and you can't "convince" Google to show more than 3 results if they want to show 3 of them.
Theoretically, if your client is stronger (in all of the various ranking factors) than any of the results in that set, changing their primary category could cause them to displace one of the 3 competitors, but be sure you're setting the client's expectations properly by telling them you can't guarantee anything. If the client won't be reasonable about this, it may be time to end the contract.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google My Business - Service Area - Use Zip Codes or City Names?
Google allows you to choose up to 20 locations as service areas, and you can choose based on cities, counties, or zip codes. I'm trying to determine if zip codes, cities, or counties are better to select for our GMB profiles. We are located in the US. I am thinking it's best to use all 20 areas allowed on a profile as long as they are relevant, generally giving Google all the info they will let you provide is best. I also am leaning toward using zip codes because it also includes the city when you choose by zip code. For example: Entered the zip code 21009 and the service area selection provided was: Abingdon, MD 21009, USA Entering the city/state returns a selection of Abingdon, MD, USA I also think it may have to do with how people search and find your business as well? Does anyone have experience with this? Best practices? My google searching has not turned up any reliable info.
Local Listings | | WadeBayMgmt0 -
HELP! Google Local dropped!
I noticed that my Google Local page does not show in any search results anymore. Looking at Moz Local, it appears that I had 250 views on August 30th and 0 after that. It just dropped overnight. I looked at Google My Business and I noticed that I had a duplicate listing (no idea where it came from). It wasn't verified though. I deleted that. I also noticed that my address has been changed to Drive instead Dr. I was very careful in making it the same everywhere, but it changed without me changing it. Perhaps someone so kindly "suggested an edit" and I didn't see that happen. Anyone have any ideas. My organic search ranking is still strong. #3 for most search terms. And we have a very strong Google Local reviews. I mean, it even shows business that have been permanently closed over me!!! And we have photos, great reviews, and regularly post to Google+. I seriously need some help. I am a small business owner that does all of my own SEO because I can't afford a good SEO. 😞
Local Listings | | CalicoKitty20000 -
What is the radius for local search results
Does anyone know if there is a specific radius google uses to display local search results or is it simply based on the number of competitors or industry vertical.
Local Listings | | coolhandluc
Let's say I am based in covent garden London and I am looking for an indian restaurant. I assume that all results will be very localized as there are plenty of Indian restaurants in convent garden. But If i was looking for, let's say "wooden pipe shop" (i believe there is none in convent garden) what would google display? how far away from my desired location will google be able to extend it's results to?0 -
Google Maps redirect notice on track-able URL's (how do I track maps visits in analytics?)
We've been using trackable URL's to track Google My Business visits in analytics for years.
Local Listings | | RedNovaLabs91
Example: ?utm_source=GoogleLocal&utm_medium=example&utm_campaign=example In the past month I've noticed Google showing a redirect notice on any listing with a trackable URL. It happened for a day or so a few weeks ago - and then it's been a more permanent situation since this past week. Redirect Notice
The previous page is sending you to: www.example.com
If you do not want to visit that page, you can return to the previous page. I'm fine with removing the trackable URL's - however - I'm not sure how to track maps visits via analytics without using them. I can't find any updated information on options. The last post on moz was in 2011 (http://moz.com/blog/tracking-traffic-from-google-places-in-google-analytics). The alternate tactics in that post no longer work. So my question is:
- How do I track Google Maps (My Business) visits through analytics without using tracking URLs?1 -
How does dynamic call tracking affect local SEO?
I would like to begin tracking calls and offline conversions, but I am concerned that if I add a dynamic call tracking software that it will negatively affect SEO.
Local Listings | | FluidAdvertising1 -
Wrong Category Displaying Google Business Page?
Our firm keeps displaying "bankruptcy attorney" on google business page. Granted, we do that, as well as a variety of other services, but our primary category is "Personal Injury Attorney". I was told the categories are randomly selected, but I don't think that's true. Every time I've looked (or had other people look for us) on local, it displays as "bankruptcy attorney." What should I do? Is there a way to lock in the "Personal Injury Attorney" category, so it's the one that displays? Should I get rid of all the other categories except for "personal injury attorney?" Any other suggestion? Thanks, Ruben
Local Listings | | KempRugeLawGroup0 -
Bright Local - Citation Burst. Winner or Loser?
Bright Local have a package called "Citation Burst." This looks great but, we all know directory submissions can have an extremely negative impact. Has anyone used Bright Local for Citation Burst, please let me know? Thanks Gary
Local Listings | | GaryVictory1 -
How to get a verification tick next to the URL in a Google Plus Local page?
Google Plus Local: https://plus.google.com/+PrestedHallFeering Website: www.prested.co.uk So how do I get the verification tick next to the URL on this businesses Google page? Also, even though the website is much strong then those in the map listings for Wedding Venues In Essex, whats preventing this website from appearing in there? My local optimisation knowledge is poor!
Local Listings | | jasondexter0