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The issue might be with how Google's algorithm treats singular versus plural keywords differently, which is a bit of a curveball. Maybe tweaking the SEO strategy or getting an expert to look into it could shed some light on this weirdness.

It usually takes a few weeks to a couple of months for them to pick up new links and update your domain authority. So, just be patient.

Chill about the SEO rankings. Just make sure your redirects are good to go, keep pumping out awesome content, stay on top of your sitemap updates, and keep an eye on those analytics.

It might just be a hiccup in the system or maybe the tool's algorithm needs a tune-up. Dropping them a message could be a good shout.

I've been there, trying to boost visibility without a blog or much social media presence. What worked for me was indeed enhancing product pages with more targeted text and images. Not just stuffing keywords, but really fleshing out the value and uniqueness of each product, which it sounds like you're considering for the air freshener shapes and uses.

The first position in the search engines is not given to the one who obtains a certain number of links. The first position is given to the one with the most links, as well as the most qualitative ones.

So the goal is to have more links than your competitors have.

That's why you must always keep an eye on your competitors and get links at a higher rate than they get, in order to surpass them.
If you can't do it yourself, there are agencies that create SEO strategies for you after extensive and continuous analyses of your competitors.

This doesn't mean that the search engine didn't see them. Some times the SEO tools like SEMRUSH and ahrefs see backlinks that Google doesn't see, and otherwise Google sees backlinks that these tools don't.

The first thing you have to do is to place information on the location on the website, and have the name of the city/region in the titles.

Then you will have to promote yourself in local groups. Facebook groups in the area, local sites and local registries.

@Jude_Wix Can you give some more details about your site?