Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Where can I find a breakdown of google search volume by specific industry/vertical? For example, what % of people searching in google are looking for housing? Cars? Restaurants?
-
I"m looking for specific breakdowns of search volume in google by:
#1 Vertical (Shopping/restaurants/Services etc).
For example, how many people are searching in google for information pertaining to restaurants per month? Search volume for all of 2012, 2013, 2014?
#2 More granular categories within verticals, people searching for: books,apartment rentals,cellphones)
Is there a breakdown of google search somewhere online that gives this type of information?
Thank you MOZ community, really appreciate it!
-
Hi
Sorry for repeating, but you gave the answer all by yourself: if you need to know how many people searched for "New car" in the U.S. , you can use both Adwords keyword tool and google trends to get this data. Here is an example for the car industry. Once you determine the keywords you need, you can benchmark and analyze data with many tools (eg. google trends and google adwords, or also semrush, searchmetrics, and moz tools), to get the trends and search volume for all those keywords, and get insights on the industry field youre working on.
Hope this helped
-
I really appreciate you thinking this through for me, but think about it. Let's take the restaurant industry. There have to be people out there making presentations and putting in facts like "X # of searches are being made by people in the U.S. looking for local restaurants (for example). Or the car industry, people need stats like "X number of people searching for a new car in the U.S. this month"
These statistics seem a vital part of the search community, and understanding these statistics when putting together any kind of global online marketing plan seem important.
Any other ideas to really dig down and get some more specifics?
-
I think having search volume by vertical is not easy or possible. This because there are so many queries users can use to get to a certain page. Another solution is to use google trends, but you will have to define general keywords for your search: as google shows here you can use trends to target your business and compare different keywords for it to get insights at the business search volume.
But I don't think you can find such data in other ways. What kind of results would you like to expect?
Car Industry: 100.000.000 searches / month
Advertising: 100.000.000 searches / month
It would not be possible: where for example you would then put a query such as "Audi Commercial Advertising". This because queries can target several business industries. What do you think?
-
Thanks for the tip here!
There must be some place online where we can see the breakdown of search volume by vertical? Anyone out there in the moz community done a research report or found a research report that shows google search volume by category/vertical over the last 5 years?
-
This is a new tool from google that helps you see how each channel was influential in the conversion path with breakdown by industry type. This isn't anyway what you were looking for. The only other suggestion that comes to my mind:
Use Keyword Planner from Adwords, and search for ideas of your keyword. Then type something generic (like car insurance) to see all related searches to that particular topic, to get a rough idea of what the search volume is for all those queries.
Hope this helps
Eugenio Tommasi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I discover the Google ranking number for a keyword in Brazil?
Hello, how can I discover the Google ranking number for a keyword in Brazil location. I need to know what is the position in Brazil location for the keyword "ligação internacional" in the Google search engine for the webpage www.solaristelecom.com/ligacao-internacional. I tried to use the Moz tools to discover it but only shows that I am not in the top 50, then I want to know where I am, and if I am listed or not. I tried to search it in my browser and didn't show the name of my website. Thank you.
Algorithm Updates | | lmoraes1 -
Does Google ignores page title suffix?
Hi all, It's a common practice giving the "brand name" or "brand name & primary keyword" as suffix on EVERY page title. Well then it's just we are giving "primary keyword" across all pages and we expect "homepage" to rank better for that "primary keyword". Still Google ranks the pages accordingly? How Google handles it? The default suffix with primary keyword across all pages will be ignored or devalued by Google for ranking certain pages? Or by the ranking of website improves for "primary keyword" just because it has been added to all page titles?
Algorithm Updates | | vtmoz0 -
Using Google to find a discontinued product.
Hi Guys. I mostly use this forum for business questions, but now it's a personal one! I'm trying to find a supplier that might still have discontinued product. It's the Behritone C5A speaker monitor. All my searches bring up a plethora of pages that appear to sell the product... but they have no stock. (Wouldn't removing these pages make for a better internet?) No 2nd hand ones on eBay 😞 Do you have any suggestion about how I can get more relevant results... i.e find supplier that might still have stock? Any tips or trick I may be able to use to help me with this? Many thanks in advance to an awesome community 🙂 Isaac.
Algorithm Updates | | isaac6631 -
Google & Tabbed Content
Hi I wondered if anyone had a case study or more info on how Google treats content under tabs? We have an ecommerce site & I know it is common to put product content under tabs, but will Google ignore this? Becky
Algorithm Updates | | BeckyKey1 -
Why has my homepage been replaced in Google by my Facebook page?
Hi. I was wondering if others have had this happen to them. Lately, I've noticed that on a couple of my sites the homepage no longer appears in the Google SERP. Instead, a Facebook page I've created appears in the position the homepage used to get. My subpages still get listed in Google--just not the homepage. Obviously, I'd prefer that both the homepage and Facebook page appear. Any thoughts on what's going on? Thanks for your help!
Algorithm Updates | | TuxedoCat0 -
Troubleshooting Decline of Branded Keyword Searches
Hi, Over the past year, I have seen a huge change in the distribution of our organic keyword traffic. I'm trying to research why our branded keywords have gone down. Google analytics only shows me impressions for the past three months. Does anyone have ideas on how to explain this change in traffic? Please see the attached chart. Thanks! branded-v-nonbranded-organic-search.jpg
Algorithm Updates | | netdiva_amy0 -
Manual query to search for backlinks?
Hello, I've been using open site explorer, dabbled with seo spy glass, and other back linking sites, but I was wondering if there was a manual way of searching for back links? Such as site.www.widgets.com +keyword -widgets.com to show me results of all the sites pointing to www.widgets.com, or pointing to the keywords linking to widgets.com. I do enjoy Open Site Explorer, but it takes a few months index the back links ive done.
Algorithm Updates | | Modbargains0