Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Where can I find a breakdown of google search volume by specific industry/vertical? For example, what % of people searching in google are looking for housing? Cars? Restaurants?
-
I"m looking for specific breakdowns of search volume in google by:
#1 Vertical (Shopping/restaurants/Services etc).
For example, how many people are searching in google for information pertaining to restaurants per month? Search volume for all of 2012, 2013, 2014?
#2 More granular categories within verticals, people searching for: books,apartment rentals,cellphones)
Is there a breakdown of google search somewhere online that gives this type of information?
Thank you MOZ community, really appreciate it!
-
Hi
Sorry for repeating, but you gave the answer all by yourself: if you need to know how many people searched for "New car" in the U.S. , you can use both Adwords keyword tool and google trends to get this data. Here is an example for the car industry. Once you determine the keywords you need, you can benchmark and analyze data with many tools (eg. google trends and google adwords, or also semrush, searchmetrics, and moz tools), to get the trends and search volume for all those keywords, and get insights on the industry field youre working on.
Hope this helped
-
I really appreciate you thinking this through for me, but think about it. Let's take the restaurant industry. There have to be people out there making presentations and putting in facts like "X # of searches are being made by people in the U.S. looking for local restaurants (for example). Or the car industry, people need stats like "X number of people searching for a new car in the U.S. this month"
These statistics seem a vital part of the search community, and understanding these statistics when putting together any kind of global online marketing plan seem important.
Any other ideas to really dig down and get some more specifics?
-
I think having search volume by vertical is not easy or possible. This because there are so many queries users can use to get to a certain page. Another solution is to use google trends, but you will have to define general keywords for your search: as google shows here you can use trends to target your business and compare different keywords for it to get insights at the business search volume.
But I don't think you can find such data in other ways. What kind of results would you like to expect?
Car Industry: 100.000.000 searches / month
Advertising: 100.000.000 searches / month
It would not be possible: where for example you would then put a query such as "Audi Commercial Advertising". This because queries can target several business industries. What do you think?
-
Thanks for the tip here!
There must be some place online where we can see the breakdown of search volume by vertical? Anyone out there in the moz community done a research report or found a research report that shows google search volume by category/vertical over the last 5 years?
-
This is a new tool from google that helps you see how each channel was influential in the conversion path with breakdown by industry type. This isn't anyway what you were looking for. The only other suggestion that comes to my mind:
Use Keyword Planner from Adwords, and search for ideas of your keyword. Then type something generic (like car insurance) to see all related searches to that particular topic, to get a rough idea of what the search volume is for all those queries.
Hope this helps
Eugenio Tommasi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does google takes to crawl a single site ?
lately i have been thinking , when a crawler visits an already visited site or indexed site, whats the duration of its scanning?
Algorithm Updates | | Sam09schulz0 -
GSC Performance completely dropped off, but Google Analytics is steady. Why can't GSC track my site anymore?
Hey everyone! I'm having a weird issue that I've never experienced before. For one of my clients, GSC has a complete drop-off in the Performance section. All of the data shows that everything fell flat, or almost completely flat. But in Google Analytics, we have steady results. No huge drop-off in traffic, etc. Do any of you know why GSC would all of a sudden be unable to crawl our site? Or track this data? Let me know what you think!
Algorithm Updates | | TaylorAtVelox
Thanks!2 -
Site appearing and disappearing from google serps.
Hi, My website is normally on page 2-3 on google consistently. Over the past month it has been appearing and then completely disappearing from the serps. One day it will be on page 2, then the next day completely missing from the serps. When i check the index it seems to be indexed correctly when doing site:mysite.com. I don't understand why this keeps happening, any experience with this issue? It doesn't seem to be a google dance as far as I can tell. When my other sites dance they typically just go up or down a few ranks for a couple weeks until they stabilize. Not completely fall off the search engine.
Algorithm Updates | | Chris_www0 -
How can I discover the Google ranking number for a keyword in Brazil?
Hello, how can I discover the Google ranking number for a keyword in Brazil location. I need to know what is the position in Brazil location for the keyword "ligação internacional" in the Google search engine for the webpage www.solaristelecom.com/ligacao-internacional. I tried to use the Moz tools to discover it but only shows that I am not in the top 50, then I want to know where I am, and if I am listed or not. I tried to search it in my browser and didn't show the name of my website. Thank you.
Algorithm Updates | | lmoraes1 -
Does Google use dateModified or date Published in its SERPs?
I was curious as to the prioritization of dateCreated / datePublished and dateModified in our microdata and how it affects google search results. I have read some entries online that say Google prioritizes dateModified in SERPs, but others that claim they prioritize datePublished or dateCreated. Do you know (or could you point me to some resources) as to whether Google uses dateModified or date Published in its SERPs? Thanks!
Algorithm Updates | | Parse.ly0 -
Google sets brand/domain name at the end of SERP titles
Hi all, I am experiencing that Google puts our domain name at the end of the titles in SERPs. So if ia have a title: "See our super cool website", Google would show "See our super cool website - Betxpert.com" in the SERPs Well. This is okay. Apart from the fact that i myself often put the brand name in the title AND the fact that Google mispells the site name. The brand is BetXpert with a upper case X...so when i get a SERP with "See our super cool website - BetXpert - Betxpert.com" I am annoyed 🙂 Any one out the know how to tell Google the EXACT brand name, such that they do not set a value the site owner does not want to have? -Rasmus
Algorithm Updates | | rasmusbang0 -
Does a KML file have to be indexed by Google?
I'm currently using the Yoast Local SEO plugin for WordPress to generate my KML file which is linked to from the GeoSitemap. Check it out http://www.holycitycatering.com/sitemap_index.xml. A competitor of mine just told me that this isn't correct and that the link to the KML should be a downloadable file that's indexed in Google. This is the opposite of what Yoast is saying... "He's wrong. 🙂 And the KML isn't a file, it's being rendered. You wouldn't want it to be indexed anyway, you just want Google to find the information in there. What is the best way to create a KML? Should it be indexed?
Algorithm Updates | | projectassistant1 -
Can I have the same item description on Amazon, eBay and my website?
Hi guys, After looking on the Internet and reading the Learn SEO section on this site, I've realised that Google doesn't like duplicate content and penalises it, whether that's duplication on your own site or of another site's content. We are an online retailer currently selling on different platforms including Amazon, eBay and our own ecommerce webstore. Is it okay to have the same item description (i.e. main page copy) on each of these sites, or will our search rankings get negatively impacted? Thank you in advance, I have researched on this issue also but I couldn't find a concrete answer. Tanay
Algorithm Updates | | goforgreen0