Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Media Kit for SEO?
-
I am working with a company that gets a significant amount of press, but often we do not get links from these articles or the articles do not have the best anchor text. Any suggestion, tools, or articles that help optimize this exposure to for seo benefits?
-
Always create links in your press release itself, that was way back one of the most valuable lessons I learned. Second is that usually you could also add some links in the boilerplate with information on the spokes person/ company or CEO.
-
Why yes the is! In 2013 Kaila Strong wrote an in-depth article here: http://moz.com/ugc/guide-to-using-unlinked-brand-mentions-for-link-acquisition-20981 as one example.
One suggestion I'd add is the creation of a Media Kit page that provides pre-approved pull quotes, company related imagery (in various sizes), timeline and more can work well in either gaining hotlinks to the images or providing citation samples that make it quick and easy for someone writing an article to cite your company.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
my website seo
my web site is : sahraii and my category products descriptions are very long but not getting any results from google
Link Building | | arashsahraii
any suggest?0 -
What impact does multiple links from the same c-block have on SEO?
Recently there's been a move made in my company to only allow backlinks from websites on different c-block IP addresses. The most links we have from one c-block is 15. There is a wide variety of other IP addresses linking to our site as well. My question is - do we need to be so restrictive with using websites from the same c-block as long as the neighbourhood is good and we're not linking sites with full identical IPs (matching d-block as well)?
Link Building | | LawMarketingYLF0 -
Does embedded content (from my site) help seo
hi i am creating a new accommodation site and will have some great videos on it (fly bys of local beaches and virtual tours of hotels etc). from an seo perspective i have two questions: 1. should i host on my own site or youtube/vimeo - its a new site but in the long run i want my site to get the credit 2. i will be giving the hotels the chance to embed and video content i have on their own sites. does this help my own seo juice and if so is there a particular way it should be done. there will be around 90 well established local hotels in total so figured it should add up.
Link Building | | neilhenderson0 -
Creating A Scholarship For SEO
My client is a Law Firm just outside of Tampa, and I am trying to get her keyword phrase: "Tampa Car Accident Attorney" in the top 3. One of the strategies I want to use is to create a scholarship for "Tampa Area Students and how a car accident impacted their life" or "Tampa Area Students and how they think they can decrease car accidents." (that's still be worked on). Once the scholarship is created, I want to put it on our Tampa Car Accident Attorney page, and get other companies to link to that page. My question is what links should we go after? Because that will tailor it to who we give the scholarship to. We could give it to a University of South Florida student, and get one .edu link. We could do the same thing for the University of Tampa, or Stetson Law School, but we'd only be getting one link from each of them. If we set it up for high schoolers, we can get more links from the community and schools, but I'm not sure high school .edu links matter all that much. Is 10 high school .edu links as important as 1 college .edu link? I don't know. If anyone has had an experience with this or any insights, I'd greatly appreciate it. Thanks!
Link Building | | KempRugeLawGroup1 -
Reseller seo
so i have a web design firm and, when i decided i need to offer seo services i originally went with an seo reseller company. i decided to try them out on myself so i gave them 4 keywords to rank for and tried them for about 6 months. when they started, our website was in google oblivion for those 4 keywords. after 6 months some keywords are on page 1 and some at the top of page 2. the ones on page 1 are the ones i also optimized for by putting the keyword in a footer link in all my clients' sites. when i look over what they did they either wrote cheesy articles that link back to me and posted them in random places or they commented on people's blogs linking back to me. but it seemed to work. at least to get me from oblivion to page 2. now it seems to me these methods are discouraged here but they seem to do at least some good. any thoughts or comments on this?
Link Building | | dad7more0 -
Warrior Forum, Is it good for seo?
The Warrior Forum just changed there membership from free to paid. They have do follow attributes but I was wondering what peoples take is on joining them for both learning and seo purposes?
Link Building | | bronxpad0 -
EBay listing links SEO value?
Hi guys, Our website has an eBay widget which lots of eBay users put on their listings. We are thinking of using that as a way to get links from eBay listings. However, since most eBay listings will disappear after 90 days, is this worth doing and also will Google count those links? Many thanks David
Link Building | | sssrpm0 -
Quotations about importance of social media and backlinks
Hi all, I'm looking to put together a presentation on SEO and I'm wondering if anyone knows any good quotes that relate to the importance of having content on your site that people want to use and share. I'm looking for something like this: “Today’s marketing success comes from self-publishing Web content that people want to share. It’s not about gimmicks. It’s not about paying an agency to interrupt others.” David Meerman Scott “The New Rules of Marketing and PR” but ideally something that illustrates in terms of numbers how much more traffic and seo benefits a site can expect from having good guides, pdfs and news stories that people want to share. Thanks so much for any helo you can offer. thanks, David
Link Building | | AnthOrange0