Setting up 301 Redirects after acquisition?
-
Hello!
The company that I work for has recently acquired two other companies. I was wondering what the best strategy would be as it relates to redirects / authority.
Please help!
Thanks
-
I once worked for what could be described as a "holding company" that's in the Fortune 500. Because everything they owned was so diverse, they either kept separate branches or the companies/brands separate. Especially if the brand was worth money as a name. It's important to do the research on how valuable the brand itself is because even if you decide to have one company to rule them all, you need to figure out how to transition customers.
-
Great response Egol.
I'm always impressed with people who can think outside the box. Our company was recently purchased by a much larger corporation and instead of trying to roll us together they recognized that separately with their additional resources we are more valuable.
-
First thing which one you want to brand ? And as what Ray said, 301 redirect the other domains to the primary domain.
-
Before you redirect... it could be much more profitable to run these sites separately.
A proper analysis could take a few minutes to a few hours to decide that they are not worth much... or it could be worth a lot of money to have someone who knows what they are doing flip these sites and convert them into valuable assets that earn many times more than what their previous owner was doing with them.
-
If your company plans on having the acquired domains redirect to your primary domain, then 301 redirects would be the proper method to use.
You'd set those up in the acquired domains' .htaccess file.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving html site to wordpress and 301 redirect from index.htm to index.php or just www.example.com
I found page duplicate content when using Moz crawl tool, see below. http://www.example.com
Intermediate & Advanced SEO | | gozmoz
Page Authority 40
Linking Root Domains 31
External Link Count 138
Internal Link Count 18
Status Code 200
1 duplicate http://www.example.com/index.htm
Page Authority 19
Linking Root Domains 1
External Link Count 0
Internal Link Count 15
Status Code 200
1 duplicate I have recently transfered my old html site to wordpress.
To keep the urls the same I am using a plugin which appends .htm at the end of each page. My old site home page was index.htm. I have created index.htm in wordpress as well but now there is a conflict of duplicate content. I am using latest post as my home page which is index.php Question 1.
Should I also use redirect 301 im htaccess file to transfer index.htm page authority (19) to www.example.com If yes, do I use
Redirect 301 /index.htm http://www.example.com/index.php
or
Redirect 301 /index.htm http://www.example.com Question 2
Should I change my "Home" menu link to http://www.example.com instead of http://www.example.com/index.htm that would fix the duplicate content, as indx.htm does not exist anymore. Is there a better option? Thanks0 -
Redirect Issue in .htaccess
Hi, I'm stumped on this, so I'm hoping someone can help. I have a Wordpress site that I migrated to https about a year ago. Shortly after I added some code to my .htaccess file. My intention was to force https and www to all pages. I did see a moderate decline in rankings around the same time, so I feel the code may be wrong. Also, when I run the domain through Open Site Explorer all of the internal links are showing 301 redirects. The code I'm using is below. Thank you in advance for your help! Redirect HTTP to HTTPS RewriteEngine On ensure www. RewriteCond %{HTTP_HOST} !^www. [NC]
Intermediate & Advanced SEO | | JohnWeb12
RewriteRule ^ https://www.%{HTTP_HOST}%{REQUEST_URI} [L,R=301] ensure https RewriteCond %{HTTP:X-Forwarded-Proto} !https
RewriteCond %{HTTPS} off
RewriteRule ^ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301] BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]</ifmodule> END WordPress USER IP BANNING <limit get="" post="">order allow,deny
deny from 213.238.175.29
deny from 66.249.69.54
allow from all</limit> #Enable gzip compression
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/x-javascript #Setting heading expires
<ifmodule mod_expires.c="">ExpiresActive on
ExpiresDefault "access plus 1 month"
ExpiresByType application/javascript "access plus 1 year"
ExpiresByType image/x-ico "access plus 1 year"
ExpiresByType image/jpg "access plus 14 days"
ExpiresByType image/jpeg "access plus 14 days"
ExpiresByType image/gif "access plus 14 days"
ExpiresByType image/png "access plus 14 days"
ExpiresByType text/css "access plus 14 days"</ifmodule>0 -
After 301 redirects average rankings went down a little. Any idea?
We have changed the design of a website, from an oscommerce site to a new responsive website with customized programming. After the 301 redirects we have lost 1 to 2 positions in Google Rankings of the most visited categories. This are real data <colgroup><col span="5" width="80"></colgroup>
Intermediate & Advanced SEO | | teconsite
| page | brand | page | CTR | average position |
| old | fagor | http://www.electrorecambio.es/tienda/fagor-m-41.html | 15% | 6,6 |
| new | fagor | http://www.electrorecambio.es/fagor | 13% | 7,2 |
| old | teka | http://www.electrorecambio.es/tienda/teka-m-39.html | 12% | 7,2 |
| new | teka | http://www.electrorecambio.es/teka | 9% | 8,8 |
| old | balay | http://www.electrorecambio.es/tienda/balay-m-81.html | 12% | 7,4 |
| new | balay | http://www.electrorecambio.es/balay | 11% | 8,6 |
| old | bosch | http://www.electrorecambio.es/tienda/bosch-m-44.html | 10% | 7,4 |
| new | bosch | http://www.electrorecambio.es/bosch | 8% | 11 | Edited: As this table is not shown properly I have added an image For you to check the old page you can see the old urls in the folder tienda2. For example http://www.electrorecambio.es/tienda/bosch-m-44.html can be checked in http://www.electrorecambio.es/tienda2/bosch-m-44.html I would like to know if you see any important information that could justify this drop down in rankings Thanks!!! data-webmaster-tools.jpg1 -
Web developer won't 301 redirect to my new website....what can I do?
I want to come away from our third party web developer and use a new website with different web developers, however the web developer wont 301 redirect the old url's to the new ones. Is he required to do this by law? Is there away of doing the 301 redirects without him? Any advice would be much appreciated. Many thanks,Tom
Intermediate & Advanced SEO | | CoGri0 -
Will using 301 redirects to reduce duplicate content on a massive scale within a domain hurt the site?
We have a site that is suffering a duplicate content problem. To help resolve this we intend to reduce the amount of landing pages within the site. There are a HUGE amount of pages. We have identified the potential to reduce the pages by half at first by combing the top level directories, as we believe they are semantically similar enough that they no longer warrant being seperated.
Intermediate & Advanced SEO | | Silkstream
For instance: Mobile Phones & Mobile Tablets (Its not mobile devices). We want to remove this directory path and 301 these pages to the others, then rewrite the content to include both phones and tablets on the same landing page. Question: Would a massive amount of 301's (over 100,000) cause any harm to the general health of the website? Would it affect the authority? We are also considering just severing them from the site, leaving them indexed but not crawlable from the site, to try and maintain a smooth transition. We dont want traffic to tank. Has anyone performed anything similar? Id be interested to hear all opinions. Thanks!0 -
External links point to 403 page - how to 301 redirect if no file extension?
Hi guys, After moving from an old static .htm site to Wordpress, I 301'd all old .htm urls fine to the new trailing slash foldery style /wordpress-urls/ in htaccess no problem. But Google Webmaster Tools tells me I still have hundreds of external links pointing to a similar version of the old urls (but without the .htm), giving lots of not founds and 403s. Example of the urls linked to that 403 not found: http://www.mydomain.com/filename So I'm wondering how I do a 301 redirect from a non-exisiting url that also has no file extention as above and is not like a folder? This seems like a lot of possible external link juice to lose. Thanks!
Intermediate & Advanced SEO | | emerald0 -
301 redirect hell.... How do you de-commission an old site
Hi SEO experts: We operate a vacation rental website and around 1 year ago moved to a different platform. Because our pages are arranged by location (what we refer to as Locales) we need to put 301 redirects for all the old locale pages. So for example: www.example.com/__Skeggness.cfm redirects to www.example/com/vacation-rentals/locale/skeggness But here's the problem: We can't seem to get Google to drop those old __{locale_name}.cfm pages... even after over 12-months of the new site going live! Other clues we've noticed: The old underscore URLs show up in our SERP sub-links Sometimes google shows the new page title and description but attributes it to the __{locale_name}.cfm URL (aghh!!!) One suggestion we received was to use the URL removal tool in Google WMT.... But given we have 1,000's of locales i don't see that as being affective. Questions: Any suggestions on how to get Google to drop these old URLs and use the new ones? Is this situation hurting our SEO? Or do you think its benign... and I should just take a deep breath.... and relax at little more...
Intermediate & Advanced SEO | | AABAB0 -
Redirecting, then redirecting back
Hey, mozzers! My first question ever... I have a client who has (fictitionally) WickerPatioHomeStore.com, which features wicker home decor. Not too long ago, they wanted a shorter, easier URL, so they redirected to another domain they own, WickerPatio.com (again, fictional). They saw somewhat of a drop in traffic, and wonder if there's a correlation with the words "home store" not being in their domain any more. When considering the two, I figure that relevant factors would be age of domains, history of content of the domains, and inbound links to each domain. Any thoughts on other things to consider? Thanks very much!! ~ Scott
Intermediate & Advanced SEO | | GRIP-SEO0