Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Compare sites?
-
I'm frustrated, so want to ask a stupid question....My site..
outranks my biggest competitor in most Moz catagories...
...EXCEPT Facebook likes...(he has a ton) **And yet, rainbowreef.us outranks me in most keywords on
Google?! I know it's not simple...but Can anyone take a quick peek and give me any insight as to why??? **Example "Dive Key Largo" keyword...he is #1 and I am #5...typical in the most important keywords!
-
Hi there,
Unfortunately, this isn't something that anyone can tell you without at least a few hours of research - Google has a pretty complicated algorithm!
I can tell you some more things to take into account, in addition to Bob's list:
- **Keyword relevance: **For the search queries that you want to rank for, does Sea Dwellers look the most relevant? Do you use the phrase that you want to rank for in your page title, the h1 of the page, and on the page itself? Be careful not to sound like you're writing for robots rather than humans, but using the exact same phrase as you want to rank for definitely helps with rankings.
- **Inbound link relevance: **Where did you get the links to your site? More links from relevant sites (for example, unsponsored posts about the best company to dive with) are going to help with local queries like "dive Key Largo."
- **Potential spam / paid links: **If you've paid for links or have spammy links coming to your site, Moz may have an inflated version of your PA or DA metrics, since it isn't as good at recognizing that as Google is (though they're working on it with their spam score).
Good luck! If you're feeling especially frustrated about this, I'd recommend hiring an SEO to give you some definite answers.
Best,
Kristina
-
Even if your site outranks the other site in Moz, it doesn't mean anything. Moz is not Google, they have different ranking signals (have a second read at what Bob said) and the most important thing, Moz doesn't show all the links websites have, it shows only the links it found. This being the case, Google is probably aware of more links (hidden ones as well), so that's why your website is outranked.
-
Hi sdwellers,
Tools give you an insight in what might be the cause of ranking problems but they don't tell the whole story about a websites rankings. Algorithms are very complex and they do take in account a lot of different signals. A few signals that are very hard to take into account by any tool.
- Dwell time (the time people spend on your site, and if they do or do not find the information needed)
- The total backlink profile. Moz has its own index (PA/DA are based on this index) which only covers a fraction of all the links. A normal backlink audit would at least combine links from three different sources including the links from Google Webmaster Tools
- Reviews about your business.
If you are serious about beating your competition I would dive deeper in SEO, or hire an expert. That said, I can give you a few tips based on my first impression of your website.
- The black text (on the blue background) above and under your website are very toxic. This is a classic spam tactic which gets you discounted by Search Engines.
- Your website isn’t mobile friendly (this will become an important ranking factor on 21 of April this year (next week). Google has been talking about this date for a while.
- On first sign, I would say you could make your content more engaging. Your competitors website give a whole different feeling. I would take a good look at your design and the use of visual content. Scuba diving is all about a life time experience, keep people hooked to your site and you dwell time (and sales) will go up.
I hope this helps! Good luck, and I would love to hear if you could make a difference the coming months.
_PS. Facebook likes aren’t used to rank website. Although a big social audience can help you get more backlinks which help a lot. _
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Solved Would my site's DA be transferred if I redirect to another?
Re: How to create link from google redirect? I am thinking of changing my domain name from https://experts.ng to https://expertsclan.com and wondering if my DA could be transferred to the new site
Moz Pro | | dodo1234 -
Can we disavow all spammy looking sites in OSE with a spam score of 5 or above?
Hello, We'd like to use OSE to make a disavow list. Can we just go through everything with a spam score of 5 or higher that looks like spam when we visit the site and disavow all of them? I'll be using Moz pro, are there any other free tools that I can utilize? What do I keep in mind? Thanks!
Moz Pro | | BobGW0 -
Need Good Idea for my new site SEO strategy.
Hello, I register new domain and i research on keywords and got 16 keywords for 16 pages one keyword for every page.
Moz Pro | | wildcat143
now i want SEO of my site please give me some good idea how to do my white hat SEO of my website? 16 pages + 16 keywords
How many backlinks submission i can do daily base? Directory submission?
Social bookmarking submission?
Blog comment?
Articles submission?
any more..................... Hope you will give me positive response. Thanks0 -
Site Not On Google, SEOmoz shows as 43
The site I'm helping with was at one time a page 1, even #1 on page 1. Lots of changes, problems when someone else did something and dropped to page 4 for keyword. After some recent tweaking I did, it no longer shows on rankings. No penalty on Google Webmaster, in Webmaster tools it shows the sitemap processed with no errors. SEOmoz still shows it at #43 in Rankings. Why does SEOmoz see it, but I don't? Site is www.plussizeplum.com (sorry, plus size women's lingerie) and keywords are "plus size lingerie".
Moz Pro | | dlcohen0 -
What is the correlation between the SEOMOZ PR number and where my site is showing up in an organic search?
For years, our company placed 3 or 4 in an organic search on Google for the keyword I am inquiring about. A couple of months ago, we went down to number 15. I then subscribed to SEOMOZ and began a concerted effort to improve our ranking for this keyword. Slowly, our listing came up higher in searches and on our reports- back onto the first page #8. Our weekly SEOMOZ reports reflected this improvement, but then it dropped down again to page 2, #11. My most recent report, this week, gave us a PR 8 for this keyword, but our listing is showing upon page 2, #11. I do have my personal search and browser history disabled. I am unclear as to why there is this discrepancy.
Moz Pro | | gfiedel0 -
Open Site Explorer Social Media?
Open Site Explorer always reports only a few facebook likes. If I go to the business page of the site, it has 100+ likes. This seems to happen a lot. Is this a OSE issue or is there an issue with the site clearly being defined to google as a connected facebook account? If OSE doesn't see the likes, will google? How can I fix?
Moz Pro | | JML11790 -
Why do some of my sites stop showing up as ranking on SEO Moz (listed as not in top 50) when in google ranks they are top five?
Okay - so i have several campaigns. And of these campaigns, about four or five of them no longer show up as ranking after several weekly crawls by SEOMoz... Not sure why the line on the chart just stops when they are ranking in top 5 for google organics am confused by this can you help me do what i need to do so that the seobot can read my pages and save me time on checking where i rank - thanks Creative Guy
Moz Pro | | creativeguy0 -
Does Open Site Explorer violate Google's Terms of service?
According to Google's Webmaster Guidelines: "Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service." Does that mean Open Site Explorer is a violation of those Terms of Service, or is it authorized?
Moz Pro | | ericwagner0