Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Compare sites?
-
I'm frustrated, so want to ask a stupid question....My site..
outranks my biggest competitor in most Moz catagories...
...EXCEPT Facebook likes...(he has a ton) **And yet, rainbowreef.us outranks me in most keywords on
Google?! I know it's not simple...but Can anyone take a quick peek and give me any insight as to why??? **Example "Dive Key Largo" keyword...he is #1 and I am #5...typical in the most important keywords!
-
Hi there,
Unfortunately, this isn't something that anyone can tell you without at least a few hours of research - Google has a pretty complicated algorithm!
I can tell you some more things to take into account, in addition to Bob's list:
- **Keyword relevance: **For the search queries that you want to rank for, does Sea Dwellers look the most relevant? Do you use the phrase that you want to rank for in your page title, the h1 of the page, and on the page itself? Be careful not to sound like you're writing for robots rather than humans, but using the exact same phrase as you want to rank for definitely helps with rankings.
- **Inbound link relevance: **Where did you get the links to your site? More links from relevant sites (for example, unsponsored posts about the best company to dive with) are going to help with local queries like "dive Key Largo."
- **Potential spam / paid links: **If you've paid for links or have spammy links coming to your site, Moz may have an inflated version of your PA or DA metrics, since it isn't as good at recognizing that as Google is (though they're working on it with their spam score).
Good luck! If you're feeling especially frustrated about this, I'd recommend hiring an SEO to give you some definite answers.
Best,
Kristina
-
Even if your site outranks the other site in Moz, it doesn't mean anything. Moz is not Google, they have different ranking signals (have a second read at what Bob said) and the most important thing, Moz doesn't show all the links websites have, it shows only the links it found. This being the case, Google is probably aware of more links (hidden ones as well), so that's why your website is outranked.
-
Hi sdwellers,
Tools give you an insight in what might be the cause of ranking problems but they don't tell the whole story about a websites rankings. Algorithms are very complex and they do take in account a lot of different signals. A few signals that are very hard to take into account by any tool.
- Dwell time (the time people spend on your site, and if they do or do not find the information needed)
- The total backlink profile. Moz has its own index (PA/DA are based on this index) which only covers a fraction of all the links. A normal backlink audit would at least combine links from three different sources including the links from Google Webmaster Tools
- Reviews about your business.
If you are serious about beating your competition I would dive deeper in SEO, or hire an expert. That said, I can give you a few tips based on my first impression of your website.
- The black text (on the blue background) above and under your website are very toxic. This is a classic spam tactic which gets you discounted by Search Engines.
- Your website isn’t mobile friendly (this will become an important ranking factor on 21 of April this year (next week). Google has been talking about this date for a while.
- On first sign, I would say you could make your content more engaging. Your competitors website give a whole different feeling. I would take a good look at your design and the use of visual content. Scuba diving is all about a life time experience, keep people hooked to your site and you dwell time (and sales) will go up.
I hope this helps! Good luck, and I would love to hear if you could make a difference the coming months.
_PS. Facebook likes aren’t used to rank website. Although a big social audience can help you get more backlinks which help a lot. _
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New blog site spam score is 40+ without any backlink
I have purchased a new domain ( Studytobecome.com ) from GoDaddy, before 15 days, and i just writing daily 1 article on my site, without any SEO, or backlinks, but now when I see in Moz spam score of my site after 15 days it shows 40+ without any links. How to reduce it, and whats the problem is, I don't understand.Please help me.5Vc6zl8
Moz Pro | | bhavierureu1 -
How to deal with auto generated pages on our site that are considered thin content
Hi there, Wondering how to deal w/ about 300+ pages on our site that are autogenerated & considered thin content. Here is an example of those pages: https://app.cobalt.io/ninp0 The pages are auto generated when a new security researcher joins our team & then filled by each researcher with specifics about their personal experience. Additionally, there is a fair amount of dynamic content on these pages that updates with certain activities. These pages are also getting marked as not having a canonical tag on them, however, they are technically different pages just w/ very similar elements. I'm not sure I would want to put a canonical tag on them as some of them have a decent page authority & I think could be contributing to our overall SEO health. Any ideas on how I should deal w/ this group of similar but not identical pages?
Moz Pro | | ChrissyOck0 -
Automatically Check List of Sites For Links To Specific Domain
Hi all, Can anyone recommend a tool that will allow me to put in a list of about 200 domains that are then checked for a link back to a specific domain? I know I can do various link searches and use Google site: command on a site by site basis, but it would be much quicker if there was a tool that could take the list of domains I am expecting a link on and then find if that link exists and if so on what page etc. Hope this makes sense otherwise I have to spend a day doing it by hand - not fun! Thanks,
Moz Pro | | MrFrisbee
charles.0 -
How to track data from old site and new site with the same URL?
We are launching a new site within the next 48 hours. We have already purchased the 30 day trial and we will continue to use this tool once the new site is launched. Just looking for some tips and/or best practices so we can compare the old data vs. the new data moving forward....thank you in advance for your response(s). PB3
Moz Pro | | Issuer_Direct0 -
Does SEOmoz have a tool to find mirror sites?
I heard from a company that is trying to get my clients SEO business that they discovered multiple sites mirroring our site's content. Does SEOmoz have a tool to find these websites? Or does Google?
Moz Pro | | thomas.wittine0 -
How do you check the outbound links of a site?
There are great tools like http://www.opensiteexplorer.org that will tell you all about the inbound links. What about the more basic and easier question: What outgoing links does this site have?
Moz Pro | | SkinLaboratory2 -
I am looking for SEO tips specifically for magazine site's
I have a client who has a website that is based on a magazine. They make their money through advertisement I am primarily an inbound marketer I would be very grateful if anyone out there has any tips for a site that has been around for quite a while ( over 10 years) we are transforming the site from HTML into WordPress then hosting it with a fast managed WordPress host using CDN. I feel the lack of links is an obvious place to start however if there's anything specific to magazine based websites I would be more than grateful to hear your opinions. Thank you all in advance. Sincerely, Thomas von Zickell
Moz Pro | | BlueprintMarketing0 -
Why do some sites have a higher Page Authority than Domain Authority in OSE??
Hi, I have noticed when using OSE and enter a domain you very often see a higher Page Authority than Domain Authority. If someone could explain why this would happen then I would be very grateful - its my current understanding that page authority would ALWAYS be LESS THAN Domain Authority but that is not always the case (I have seen cases where PA is more than 10 higher then DA) Here's an example where PA > DA http://www.opensiteexplorer.org/links.html?site=www.primelocation.com Thanks
Moz Pro | | James770