Root-Domain vs Subdomain Linkbuilding
-
Hello Mozzers!
Couple of days ago I received a request to start optimizing a wordpress website, the domain itself has been around for around 10-12 years so it's it can be considered as one that has real history behind it. The page has been moved from HTML/FLASH to wordpress about 3 - 4 years ago and hasn't been any SEO maintenance on it. The site used to rank for first position with several keywords, but now understandably, it has greatly decreased.
My main question would be, that when I've checked the root domain's and the subdomain's metrics with MOZ Open Site Explorer, the sub domain (with "www.") showed a PA 40 and 90 external links while the root domain (without "www.") only has 27 PA and 6 External links.
I know that the 301 or server redirects only transfers about 90% of the link juice to the targeted URL but the difference between the 2 results seem way too big for me.
What do you think? Is this normal?
During future link building is it more beneficial to target the root domain so the page won't lose that "10%" by redirecting the new link from sub-domain to root domain?
Is it possible to get more juice transferred?Thank you very much,
Adam -
Hey
I'm a bit confused - not the first time! Would very much appreciate if you good folks could shed some light on a couple of questions.
Our site in the search console is inputed as www.domain.co.uk
Is this our subdomain?
When I'm using Open Site Explorer and filter by Target, say "this root domain" is it now showing me inbound links to domain.co.uk instead?
Lastly how does this affect rankings i.e getting links to www.domain.co.uk or domain.co.uk as whoever types in either domain gets to the correct site.
-
Thank you CKG for your answer, it's much appreciated.
I have already started to move to www. , I changed in WordPress settings, from non-www to www version, also selected the preferred version www. in webmaster tools and contacted the server administrators about the change. My only last problem is the battle with the htaccess to redirect the rootdomain to the www. subdomain but I should get it sorted out pretty soon
Cheers,
Adam -
Hey
I think you should go through both for analysis purposes however in order to moving forward you should be focusing on one URL which contains www.
here are the link for you to help yourself to understand the difference between these.
http://moz.com/community/q/root-domain-and-subdomain-links-opensite-explorer
-
I have just come across the same issue for a site I am optimising. For me, when www is used the page authority in OSE is 42 compared to 33 when there is no www.
It would be really good to hear what people's views are on this.
Billy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why did my Domain Authority drop?
I had an ok domain authority. We focused on building backlinks for our website and it shows that we received a significant number of backlinks. However, today, our DA fell significantly. I don't understand why that happened. Can someone please help me with this situation? Thank you.
Link Building | | MizbaCMU1 -
Alexa top domain losted link
my website has alot of losted backlink from alexa top domain. is it ok ? url: https://www.payamgostar.com/
Link Building | | pgmarketing2008acn0 -
How to improve domain authority
I'm having a terrible time with one of my sites - it's a new (less than 1 year) business, and I have accounts
Link Building | | chill986
in a number of social media sites including Houzz, but Moz acts like there's only one link to the site. DA is 1.
Ugh. She has pretty good traffic for a small local business, but I'm tearing my hair out over this.
Any suggestions?0 -
Linkbuilding backlinks list to linkpartnes embed in website?
We do backlinking for clients. And for this we also create a backlink page for linkingpartners (afcorse not all link have a backlink). For easy maintaince it would be handy if we can create a page on our server that is embed on the website of our clients. Is it possible to do this so there is no negative SEO? (google will rate this page and the content perfectly) best regards, Vincent
Link Building | | Aquaster1 -
Link building when your domain name is your head term.
Hello, I am working with a company that their domain name is the same as the head term. For example, if I was going for the head term coffee, and my site was coffee.com. This is specifically in the medical space, and i'm competing directly with Web MD and The Mayo Clinic, my advantage on the term is the EMD. We have a legitimate site with thousands of pages of relevant content, and I am starting a guest blogging campaign on relevant health sites. My real challenge is when I go for anchor text links should I ideally go for [head term] or [headterm.com] as the anchor text. Thanks in advance for your insights Zach
Link Building | | Zachary_Russell0 -
Using a temp redirect or a link to another domain.
Helloooooooo (hey, we're in SEO...surely we need some sound effects as told in dramatic word elongation?) //First - background. I work on a site that does pretty well with search visibility naturally (by 'naturally', I mean it didn't need a lot of optimisation due to the relationships it has with its link network). I work on a site that sells a particular product - green widgets will do - as part of its verticals. Traffic to this section is great, and tends to convert rather well. These green widgets, however, are also part of another site that's part of the client I work for. The larger company was interested to understand what would happen to their conversions if these green widget visits were sent to them instead of staying on-site (namely, that's because they turn a bigger profit over there). So they set up a link on the page on my site to a landing page on theirs. Sure enough, conversions stayed the same on their site, and showed there may be value in keeping that flow active. //Second - question. I see a few options which mainly revolve around not changing anything, but the bigger part of company wants to see that change. My question is this: long term, should I keep the green widgets section of my site there, and use a link that goes to green widgets on the other site, or should I 302 it until they decide on what they want to do with the relationship between the sites? I know...a bit convoluted, but I'd love to get some ideas on what others have experienced in these situations, and what kinds of outcomes can help both sites remain strong. Thanks a ton, guys.
Link Building | | aroach0 -
Good Link VS Bad Bounce Rate what wins?
Hi all, this is only my second question on SEOmoz since becoming a member over three months ago so sorry if it’s a little bit basic. As small part of one of our websites promotion we have been giving really good advice on good authority blogs/forums related to our product website. One of the sites we have offered advice on is from a US website and we added a link to our guide for the problem to our UK site. In hindsight the product solution is not branded the same in the US so our bounce rate is over 90%. So the question is when is a link from a related site not worth the high percentage bounce rate?
Link Building | | jtay1230
