Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Search Console - Why is my average mobile position better than my average desktop position?
-
I'm wondering why my average mobile position is much better than my average desktop position. I'm wondering if Google is comparing the same queries for both mobile vs desktop or if they're only showing me the top ranked for each type of search.
Is it example 1 or 2?
Example 1: Desktop may have 5,000 ranking queries that average to 21.6
Mobile may have 1,500 ranking queries that average to 8.5OR
Example 2: example.com has 5,000 total ranking keywords, those queries' average ranking in a desktop search 21.6 and mobile search 8.5.
I'm curious to know exactly what I'm seeing in Google's Search Console.
-
Sounds like you rank for a lot more terms on desktop than mobile, and probably not as well for a lot of those terms. In addition, it could be that a lot of the mobile searchers are in your area, which tends to make you rank higher because of the localization.
-
One factor could be your competition is not considered mobile friendly, so they are excluded and that would bring your rank up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Goals - Button Tracking
Does anyone know if there is a really easy way to track a button in Google Analytics yourself? It seems that most button click goal setups involve some use of tricky code and I'm wondering if there is a much easier way to do this that will allow us to simply setup and track certain button clicks as goal conversions in Analytics. Your help here is much appreciated!
Reporting & Analytics | | Gavo0 -
How to exclude traffic for a specific mobile device in Google Analytics view?
Hi, Need help on how to exclude traffic for a specific mobile device in Google Analytics view. I have been searching and the only information available is excluding IP address of internal traffic. Is there any way to exclude traffic through a mobile MAC address?
Reporting & Analytics | | Khadija_K0 -
Tasks for Google Analytics training
Hi Mozzers, I'm delivering some Google Analytics (Fundamentals level) training, and trying to make it was fun and as interesting as possible... which is quite a challenge when it comes to GA. I was just wondering if you're aware of training tasks, or interactions, I could bring into this kind of training session? The group are particularly interested in user journeys and the effectiveness of content. Thanks!
Reporting & Analytics | | A_Q0 -
In Google Search Console: Total Clicks differ from the sum clicks on search queries
Hi.This may be a google technical question, but I've searched a lot and I couldn't find any certain information about that.The problem appears when you look at two stats in Search Console ( WebMasters Tools, some months ago), particulary in the Search Analysis.1- Total clicks2- Sum of clicks at every search query.I attached an image to make me clear.8IZsxs6.png
Reporting & Analytics | | NachoRetta2 -
Google Search Console (new GWT) - Does a language specific sub folder need its own GSC profile
HI I've got a clients site set which targets 3 language/countries: English via the main site on the domain.com Turkish via a Turkish language site on a subfolder domain.com/tr/ And German via domain.de The devs have set up .com and .de in GSC and is reporting data in both However there's no data in the domain/com/tr GSC profile ! Is that because its on a subfolder so data pertaining to it is being reported in the main domain.com GSC account ? Or does something more need to be done to set up the Turkish subfolder in GSC ? If so what ? All Best Dan
Reporting & Analytics | | Dan-Lawrence0 -
% Change - Google analytics - how to calculate?
Hi All,
Reporting & Analytics | | JohnPalmer
I have two dates with two different numbers I want to calculate the "% Change" like google analytics, The numbers of June 2015 - 127,931 sessions
The numbers of June 2014 - 90914 sessions please tell me what is the %Change. Best. J0 -
Google Analytics - Organic Search Traffic & Queries -What caused the huge difference?
Our website traffic dropped a little bit during the last month, but it's getting better now, almost the same with previous period. But our conversion rate dropped by 50% for the last three weeks. What could cause this huge drop in conversion rate? In Google Analytics, I compared the Organic Search Traffic with previous period, the result is similar. But the Search Engine Optimization ->Queries shows that the clicks for last month is almost zero. What could be the cause of this huge differnce? e9sJNwD.png k4M8Fa5.png
Reporting & Analytics | | joony0 -
Weird info from google analytics?
Hi Could anyone explain what these visits are in Google Analytics? Under traffic sources and organic I am seeing lots of entries with data like below. Any ideas what kind of traffic this is? Is it a bot and if so what is their purpose of it and is it recommended that you block it? Pages/Visit 1.00 Avg. Time on Site 00:00:00 % New Visits : 100% Bounce Rate: 100.00% Many Thanks
Reporting & Analytics | | ocelot0