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Phone number for SEO
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We have had an interesting question from a client. They have asked if removing their phone number from their website would have an affect on their rankings. Our immediate answer was 'No' but it may affect the Brand, Usability and Customer experience by restricting the methods of contact. This then made us think that perhaps then it could have an effect in the long term. This situation is also complicated by the fact that they do not have a Google Local Plus account for operational, sensitivity reasons (they don't want to openly publicise their address)
We believe that there shouldn't be any negative affect but thought we would open a discussion. Thanks in advance for any comments/ideas.
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Thanks for the responses. It was my opinion that technically it should not affect anything but with the current direction of SEO and the potential affects of Engagement as ranking factors I thought it might be interesting to discuss.
Appreciate your comments....thanks
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Hi Jeff
I would rather not identify the specific business.
The reason for removing the phone number is because it is a mobile number and the nature of the business means that they may get calls from other countries. This means the phone is ringing at any time of the day.
I agree it is not ideal but they do not have a landline number and a business phone cannot be manned all of the time. It is a strange set up but they are quite a small business and certainly not a typical client.
thanks for you comments
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What business are they in that they wouldn't benefit from having a phone number? With the exception of large companies like Google and Yelp, who have to hide their phone numbers deep within their websites because of the sheer volume they get that doesn't actually help their business, I don't see why you would want to hide that. And even if you aren't a local business you can always benefit from some "local SEO" to help your presence a little bit. We even took this a step further and made our contact phone number texting compatible and it has helped a ton from a customer experience perspective.
Again, this is all dependent on the business because I know there are exceptions. But to answer your question directly, no I don't think that removing the phone number will hurt your organic results directly and I think that you can get away with not having a phone number on the site (if it makes sense for the business of course).
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Eddie,
I believe if they are not focussing on Local SEO, there will be no effect on their rankings. Yes, I agree it's not good for the visitors if they don't find any mean of communication and this might affect them in a long run.
Umar
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I think Remove Phone Number will not affect SEO, and if we talk about Google business page, after verified the business by Google, you can remove the phone number and address from your Google Business Page.
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