Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Pagination parameters and canonical
-
Hello,
We have a site that manages pagination through parameters in urls, this way:
friendly-url.html
friendly-url.html?p=2
friendly-url.html?p=3
...We've rencently added the canonical tag pointing to friendly-url.html for all paginated results.
In search console, we have the "p" parameter identified by google.
Now that the canonical has been added, should we still configure the parameter in search console, and tell google that it is being use for pagination?Thank you!
-
Hi Teconsite, this is a great question.
I would not recommend marketing the "p" parameter in Search Console. Instead, I'd leave it as "Let Google Decide" and use your pagination SEO implementation to guide the search engines.
There is still a lot of debate around pagination as it relates to SEO. The way I have always implemented is is:
- Every paginated page canonicals to itself, because you do not want the search engines to start ignoring your paginated pages which are there somewhat for users, but also for SEO.
- Use rel next/prev to help Google understand that they are in pagination, which will also help them rank the beginning of pagination for the terms you are trying to rank for.
- Use noindex/follow on pages 2-N to be sure they stay out of Google's index.
- Use the numbers showing how long pagination is to drive the search engines deep into your pagination to get all of your products/whatever indexed. This is often done through linking to page 1, the last page, and the 3-5 pages on either side of the page you are currently on. So page 7 of 20 would like to page 1, pages 5-9, and page 20.
The reason most people say to canonical pages 2-N to the base page is to preserve any link equity pointing to these pages and help the first page rank. However, I have almost never seen a deep paginated page with links, and if you have architected pagination correctly then the equity going into pages 2-N will also flow to page 1, just like product pages linking to category pages.
Hope this helps!
-
In this Moz guide regarding Google webmaster recommendations, it says you should still set the paginated page parameter in Google's Webmaster Tools:
https://moz.com/ugc/seo-guide-to-google-webmaster-recommendations-for-pagination (search for the part "Coding Instruction for the View-All Option")
Hope this helps!
-
You are sort of in an odd situation. You could tell Google that the "p" parameter is for pagination and they would better understand that. However, the canonical tag usage sort of tells Google that all of your paginated pages are actually duplicates of the first page.
-
Hello Anthony!
Thank you for your answer. I have been reading about the rel/prev and the canonical, and I found two different points of view about this. I know the recommendation of Google is the one that you have mentioned above, but as the CMS (Prestashop) is managing the paginated results the way I have shown, that is the one I am using.
The question is, imagine that I have implemented the canonical the way you say before (or the way I did, I doesn't really matter for my question), should I still tell google that "p" parameter is a pagination parameter in Google Webmaster Tools or it's not necessary?
Thank you!
-
Typically, if you want to use the Canonical Tag for pagination, you would have it point to a View All style page, such as friendly-url.html&view=all.
If you have too many products/pages in the pagination series, you might want to consider removing the canonical tag and implementing rel=prev/next. You can get more info here: http://googlewebmastercentral.blogspot.com/2011/09/pagination-with-relnext-and-relprev.html
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spammy page with canonical reference to my website
A potentially spammy website http://www.rofof.com/ has included a rel canonical tag pointing to my website. They've included the tag on thousands of pages on their website. Furthermore http://www.rofof.com/ appears to have backlinks from thousands of other low-value domains For example www.kazamiza.com/vb/kazamiza242122/, along with thousands of other pages on thousands of other domains all link to pages on rofof.com, and the pages they link to on rofof.com are all canonicalized to a page on my site. If Google does respect the canonical tag on rofof.com and treats it as part of my website then the thousands of spammy links that point to rofof.com could be considered as pointing to my website. I'm trying to contact the owner of www.rofof.com hoping to have the canonical tag removed from their website. In the meantime, I've disavowed the www.rofof.com, the site that has canonical tag. Will that have any effect though? Will disavow eliminate the effect of a rel canonical tag on the disavowed domain or does it only affect links on the disavowed website? If it only affects links then should I attempt to disavow all the pages that link to rofof.com? Thanks for reading. I really appreciate any insight you folks can offer.
Intermediate & Advanced SEO | | brucepomeroy2 -
SEO effect of URL with subfolder versus parameters?
I'll make this quick and simple. Let's say you have a business located in several cities. You've built individual pages for each city (linked to from a master list of your locations). For SEO purposes is it better to have the URL be a subfolder, or a parameter off of the home page URL: https://www.mysite.com/dallas which is essentially https://www.mysite.com/dallas/index.php or http://www.mysite.com/?city=dallas which is essentially https://www.mysite.com/index.php?city=dallas
Intermediate & Advanced SEO | | Searchout0 -
Attribution of port number to canonical links...ok?
Hi all A query has recently been raised internally with regard to the use of canonical links. Due to CMS limitations with a client who's CMS is managed by a third party agency, canonical links are currently output with the port number attributed, e.g. example.com/page:80 ...as opposed to the correct absolute URL: example.com/page Note port number are not attributed to the actual page URLs. We have been advised that this canonical link functionality cannot be amended at present. My personal interpretation of canonical link requirements is that such a link should exactly match the absolute URL of the intended destination page, my query is does this extend to the attribution of port number to URLs. Is the likely impact of the inclusion of such potentially incorrect URLs likely to be the same as purely incorrect canonical links. Thanks
Intermediate & Advanced SEO | | 26ryan0 -
Hreflang and paginated page
Hi, I can not seem to find good documentation about the use of hreflang and paginated page when using rel=next , rel=prev
Intermediate & Advanced SEO | | TjeerdvZ
Does any know where to find decent documentatio?, I could only find documentation about pagination and hreflang when using canonicals on the paginated page. I have doubts on what is the best option: The way tripadvisor does it:
http://www.tripadvisor.nl/Hotels-g187139-oa390-Corsica-Hotels.html
Each paginated page is referring to it's hreflang paginated page, for example: So should the hreflang refer to the pagined specific page or should it refer to the "1st" page? in this case:
http://www.tripadvisor.nl/Hotels-g187139-Corsica-Hotels.html Looking foward to your suggestions.0 -
Is a 301 Redirect and a Canonical Tag on Uppercase to Lowercase Pages Correct?
We have a medium size site that lost more than 50% of its traffic in July 2013 just before the Panda rollout. After working with a SEO agency, we were advised to clean up various items, one of them being that the 10k+ urls were all mixed case (i.e. www.example.com/Blue-Widget). A 301 redirect was set up thereafter forcing all these urls to go to a lowercase version (i.e. www.example.com/blue-widget). In addition, there was a canonical tag placed on all of these pages in case any parameters or other characters were incorporated into a url. I thought this was a good set up, but when running a SEO audit through a third party tool, it shows me the massive amount of 301 redirects. And, now I wonder if there should only be a canonical without the redirect or if its okay to have tens of thousands 301 redirects on the site. We have not recovered yet from the traffic loss yet and we are wondering if its really more of a technical problem than a Google penalty. Guidance and advise from those experienced in the industry is appreciated.
Intermediate & Advanced SEO | | ABK7170 -
Block in robots.txt instead of using canonical?
When I use a canonical tag for pages that are variations of the same page, it basically means that I don't want Google to index this page. But at the same time, spiders will go ahead and crawl the page. Isn't this a waste of my crawl budget? Wouldn't it be better to just disallow the page in robots.txt and let Google focus on crawling the pages that I do want indexed? In other words, why should I ever use rel=canonical as opposed to simply disallowing in robots.txt?
Intermediate & Advanced SEO | | YairSpolter0 -
Do UTM URL parameters hurt SEO backlink value?
Does www.example.com and www.example.com/?utm_source=Google&utm_medium=Press+Release&utm_campaign=Google have the same SEO backlink value? I would assume that Google knows the difference.
Intermediate & Advanced SEO | | mkhGT0 -
Canonical VS Rel=Next & Rel=Prev for Paginated Pages
I run an ecommerce site that paginates product pages within Categories/Sub-Categories. Currently, products are not displayed in multiple categories but this will most likely happen as time goes on (in Clearance and Manufacturer Categories). I am unclear as to the proper implementation of Canonical tags and Rel=Next & Rel=Prev tags on paginated pages. I do not have a View All page to use as the Canonical URL so that is not an option. I want to avoid duplicate content issues down the road when products are displayed in multiple categories of the site and have Search Engines index paginated pages. My question is, should I use the Rel=Next & Rel=Prev tags on paginated pages as well as using Page One as the Canonical URL? Also, should I implement the Canonical tag on pages that are not yet paginated (only one page)?
Intermediate & Advanced SEO | | mj7750