Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Are pages not included in navigation given less "weight"
-
Hi, we recently updated our website and our main navigation was dramatically slimmed down to just three pages and no drop down under those. Yet we have many more important pages, which are linked to once on one of those main three pages. However, will this hurt those other pages because they are not included in navigation (some of which were starting to get good traction in rankings)?
Thanks! -
I am confident that the pages in your persistent navigation are given more weight by Google.
On each of my sites I have a sidebar that presents a categorized list of links to the important pages that I want everyone to see. They could be there because I want them to be given attention by google, because I want them to have an opportunity to be seen by every visitor, because they are new and I want to promote them, or because they are important sales pages. The strategies and categories are different for every site.
If someone lands on your site and sees three links to other pages, what message does that send? Nuthin' here? If someone lands on your site and sees a great presentation of inviting topics, what message does that send. If you want people to see what you have, don't make them dig for it. If you have great content, get it out there and flaunt it.
Some of my good friends are designers who proselytize the concept of minimalist design. They think that I should have no more than three to five links on any page. They "tisk tisk" when they look at a site like mine. But, each of my sites has more traffic than all of theirs combined.
-
Great answer Dirk and I completely agree.
-
Hi,
2 things can have an impact on the underlying pages:
1. Your navigation is appearing on all pages - so the pages that are linked to from the navigation will get internal links from all the other pages of your site.
While internal links are less important than external ones, they still play a role in telling Google how important the pages are (=more links is more important). Removing important pages from the navigation will result in a (substantial) lower amount of internal links to these pages2. If the pages that were previously in the navigation are not linked to from the home page they will be 1 click further away from your homepage (same goes for the underlying pages). How deeper the content is in your site, the less likely it is that it will rank. This might have an impact as well.
So yes, it can have an impact. On the other hand - you also have to keep your visitors in mind. If you had one of these huge dropdown menus before with lots of different links, and now a very clean and logical navigation, it could have a positive impact on the user experience. This would be reflected by things like time on site, bounce rate,...etc and would have a positive effect on rankings.
Just my 2 cents,
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Https pages indexed but all web pages are http - please can you offer some help?
Dear Moz Community, Please could you see what you think and offer some definite steps or advice.. I contacted the host provider and his initial thought was that WordPress was causing the https problem ?: eg when an https version of a page is called, things like videos and media don't always show up. A SSL certificate that is attached to a website, can allow pages to load over https. The host said that there is no active configured SSL it's just waiting as part of the hosting package just in case, but I found that the SSL certificate is still showing up during a crawl.It's important to eliminate the https problem before external backlinks link to any of the unwanted https pages that are currently indexed. Luckily I haven't started any intense backlinking work yet, and any links I have posted in search land have all been http version.I checked a few more url's to see if it’s necessary to create a permanent redirect from https to http. For example, I tried requesting domain.co.uk using the https:// and the https:// page loaded instead of redirecting automatically to http prefix version. I know that if I am automatically redirected to the http:// version of the page, then that is the way it should be. Search engines and visitors will stay on the http version of the site and not get lost anywhere in https. This also helps to eliminate duplicate content and to preserve link juice. What are your thoughts regarding that?As I understand it, most server configurations should redirect by default when https isn’t configured, and from my experience I’ve seen cases where pages requested via https return the default server page, a 404 error, or duplicate content. So I'm confused as to where to take this.One suggestion would be to disable all https since there is no need to have any traces to SSL when the site is even crawled ?. I don't want to enable https in the htaccess only to then create a https to http rewrite rule; https shouldn't even be a crawlable function of the site at all.RewriteEngine OnRewriteCond %{HTTPS} offor to disable the SSL completely for now until it becomes a necessity for the website.I would really welcome your thoughts as I'm really stuck as to what to do for the best, short term and long term.Kind Regards
Web Design | | SEOguy10 -
WordPress Category page title h1 or h2
Hi friends, I know this is a minor technical change, but we are in an extremely competitive market and I don't want to have any points against us. On our WordPress Category pages i.e. http://www.domain.com/category/�tegory-title%/ I looked at the code behind the the Title of the category page, which is "Browsing: %Category Title%" The code is an h2. I look at the posts in the category archive below, and those are also h2's. The theme preview is here and you can click on Entertainment - Reviews to see exactly what I'm referring to - http://themeforest.net/item/smartmag-responsive-retina-wordpress-magazine/full_screen_preview/6652608 I changed the code for the "Browsing: %Category Title%" to h1, which I believe is more consistent and standard formatting. 1. Is this a correct technical on-page optimization? 2. Would it be beneficial to remove "Browsing"?
Web Design | | JustinMurray0 -
Website Home page suddenly disappeared after changing Hosting
HI All, My site was ranking very well and was in 1st page of google for most of my keywords. Last week we did some update to the site and moved it to new hosting and from then onwards I dont see my site home page in Google ranking . My Website Name is : royalevents.com.au. We used to be in 1st of Google for keywords like wedding Mandaps, Indian Wedding Mandaps etc, Would be great if some one helps us to figure out whats gone wrong .. I also did Webmaster Fetch as Google but nothing happened. Thanks
Web Design | | Verve-Innovation0 -
Do pull quotes affect SEO positively or negatively?
I like the design element of a pull quote to ad interest and highlight an important point. If I use an exact quote from the page in a pull quote on that page, does that negatively affect SEO as duplicate content? Are there formatting or tagging methods that could help pull quotes to boost SEO? For clarity, by "pull quote" I mean a stylized bit of text that floats on a page in such a way that the body text wraps around it. It is actual text (not text embedded in a graphic) but it behaves like an image with text wrapping around it. Here's an example (in red on the right side): http://www.21ct.com/resources/news-room/21ct-announces-its-latest-us-patent-for-advancing-big-data-security/
Web Design | | kyle21ct0 -
Does it do harm if you add a rel="canonical" tag on a page that doesn't need it?
If a page is clearly unique and there is obviously no canonical tag needed, does it hurt anything if one has been added?
Web Design | | jaychow0 -
Best layout pages for SEO
Dear all, what would be the ideal layout of a webpage for SEO? How would a homepage and landingspage look like? Thanks in advance! Best regards, Ben
Web Design | | HMK-NL0 -
I have a button that repeats it self many times on same page, what can i do so button name does not affect my SEO?
I have a shopping car button named "Add to car" but it repeats on many pages on my website, is this affecting my seo? If yes.. What should i do so it does not affect? Should button appear on hover? Thanks
Web Design | | SeMeAntoja0 -
Site-wide footer links or single "website credits" page?
I see that you have already answered this question before back in 2007 (http://www.seomoz.org/qa/view/2163), but wanted to ask your current opinion on the same question: Should I add a site-wide footer link to my client websites pointing to my website, or should I create a "website credits" page on my clients site, add this to the footer and then link from within this page out to my website?
Web Design | | eseyo0