Two blogs on a single domain?
-
Hi guys,
Does anyone have any experience of having (trying to rank) two separate blogs existing on one domain, for instance:
www.companysite.com/service1/blogwww.companysite.com/service2/blogThese 2 pages (service 1 and service 2) offer completely different services (rank for different keywords).(for example, a company that provides 2 separate services: SEO service and IT service)Do you think it is a good/bad/confusing search engine practice trying to have separate blogs for each service or do you think there should be only one blog that contains content for both services?Bearing in mind that there is an already existing subdomain for a non-profit part of business that ranks for different keywords: non-profit.companysite.comand it will potentially have another blog so the URL would look like: non-profit.companysite.com/blogAny ideas would be appreciated!Thanks
-
The URL structure is mostly subjective to me - there's not a clear value between the two. I tend to think of services as a subset of each store location, as opposed to the the locations being a subset of the service sets.
So - if it's easier to build the URLs the way you laid them out already, that's not an inherent problem.
-
Hi Kane and Josh,
Thank you both for your opinion.
Is there any reason why these permalinks
are better than
www.business.com/service1/location/brighton
www.business.com/service2/location/brighton?
I'm hoping that having unique content on each page will help to rank it and will be 'easy' for search engines to understand that we offer 2 different services (for different audiences) in the same locations.
Thanks a lot again!
-
Hey there,
There's no problem with running 2 different blogs with www.companysite.com/service1/blog & www.companysite.com/service2/blog URL structures. Hubspot and Moz are both good examples of companies that segment out 2 or more blogs in different subfolders. If both blogs have the same categories, you may bump into conflicting issues, but you should be able to segment these, eg title tags of "Service1 Category Name - Company Name" and "Service2 Category Name - Company Name".
Not sure about that non-profit subdomain you mentioned - that sounds like quite a few blogs. But, if the content is truly different then it's not a big problem.
As Josh said, the local service landing page scenario you laid out is a totally different situation. If your two services share an office in that city, then I would generally prefer to see this permalink variation, but it's not a deal killer:
For a moment, let's say you do carpet cleaning and window cleaning. Having two pages for those cities like this is entirely fine, if you properly build out unique content for those pages that is different than the other city and service pages across the site. Otherwise, these pages are effectively duplicate content, and they aren't going to perform well. Examples of unique content for a location+service page would be testimonials from customers at that location, names/bios of staff at that office, custom photography for that office and their work and services, etc.
-
Thanks a lot Josh!
According to your answer, do you think the same principle applies for a website that offer different services in the same locations. For example,
www.business.com/service1/location/brighton &
www.business.com/service2/location/brightonDo you think it would be easy for search engines to understand that there is one (same) business providing different services in the same locations? Or would this url structure be too risky?
Big thanks!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pillar pages and blog pages
Hello, I was watching this video about pillar pages https://www.youtube.com/watch?v=Db3TpDZf_to and tried to apply it to my self but find it impossible to do (but maybe I am looking at it the wrong way). Let's say I want to rank on "Normandy bike tou"r. I created a pillar page about "Normandy bike tour" what would be the topics of the subpages boosting that pillar page. I know that it should be questions people have but in the tourism industry they don't have any, they just want us to make them dream !! I though about doing more general blog pages about things such as : Places to rent a bike in Normandy or in XYZ city ? ( related to biking) Or the landing sites in Normandy ? (not related to biking) Is it the way to do it, what do you recommend ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Subdomains and Forwarding Domains
Will someone who has experience chime in on these two issues below: Do sub-domain links which link back to the main site count as a new link from a new site; or would they be considered more of an internal link? Basically, would a sub-domain link to the main site be like a link from a unique website, or treated like any other internal link on the main site? I am speaking in terms of link juice. Should we 301 sub-domains to the main site internally? Thank you, we really appreciate any input you have!
Intermediate & Advanced SEO | | DJ1230 -
Just found a wordpress blog duplicating main website blog - what to do?
Hello Mozzers, I am working on a website and found the social media agency, employed by the website owner, was running a parallel wordpress blog which duplicates the content on the main website's blog (200 odd pages of this duplicating wordpress blog are indexed - the duplication is exact other than for non-blog content pages - around 60 category, date pages, homepage, etc. I am planning to 301 redirect the wordpress blog pages to equivalent pages on website blog, and then 301 redirect the homepage, category and date pages, etc. to the website blog homepage, so all the blog pages redirect to somewhere on main website. _Does this make sense, or should I only worry about redirecting the blog content pages? _ Also, the main website is new and there are redirects coming in to pages from old website already. _Is there anything to be cautious about when redirecting to a main website from multiple old websites? _ Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Removing A Blog From Site...
Hi Everyone, One of my clients I am doing marketing consulting for is a big law firm. For the past 3 years they have been paying someone to write blog posts everyday in hopes of improving search traffic to site. The blog did indeed increase traffic to the site, but analyzing the stats, the firm generates no leads (via form or phone) from any of the search traffic that lands in the blog. Furthermore, I'm seeing Google send many search queries that people use to get to the site to blog pages, when it would be much more beneficial to have that traffic go to the main part of the website. In short, the law firm's blog provides little to no value to end users and was written entirely for SEO purposes. Now the law firm's website has 6,000 unique pages, and only 400 pages of the site are NON-blog pages (the good stuff, essentially). About 35% of the site's total site traffic lands on the blog pages from search, but again... this traffic does not convert, has very high bounce rate and I doubt there is any branding benefit either. With all that said, I didn't know if it would be best to delete the blog, redirect blog pages to some other page on the site, etc? The law firm has ceased writing new blog posts upon my recommendation, as well. I am afraid of doing something ill-advised with the blog since it accounts now for 95% of the pages of the website. But again, it's useless drivel in my eyes that adds no value and was simply a misguided SEO effort from another marketer that heard blogs are good for SEO. I would certainly appreciate any guidance or advice on how best to handle this situation. Thank you for your kind help!
Intermediate & Advanced SEO | | gbkevin0 -
Moving categories to new domain
Hello Mozzers , I'm trying to find best possible solution for this situation. So there is a website (e-commerce) and since it's grew up too much we are looking to move several categories on different domain. The reason for this is that we introduce completely different product group (example: we have products that are related to watches and everything related to watch industry but now we introduce leather products: wallets, bags etc). Do you think it is worth it to move new categories to new domain in order to better target this product group? In case of positive answer which is the best way to do it - 301 redirect or leave the products on this site and build a new site with slightly different product description and names? Regards, Nenad
Intermediate & Advanced SEO | | Uniline0 -
Should we move a strong category page, or the whole domain to new domain?
We are debating moving a strong category page (and subcategory, product pages) from our current older domain to a new domain vs just moving the whole domain. The older domain has DA 40+, and the category page has PA 40+. Anyone with experience on how much PR etc will get passed to a virgin domain if we just redirect olddomain/strongcategorypage/ to newdomain.com? If the answer is little to none, we might consider just moving the whole site since the other categories are not that strong anyway. We will use 301 approach either way. Thanks!
Intermediate & Advanced SEO | | Durand0 -
Two homepage urls
We have two different homepages for our website. One is designed for daytime users (i.e. businesses), whereas the second night version is designed with home consumers in mind. Is this hurting our SEO by having two homepage urls, instead of just building a strong presence around one? We have set up canonical meta on each one: On the night version: domain.com/indexnight.html we have a On the day version: domain.com/index.html we have a It seems to me that we should just choose one of them and set up a permanent 301 redirect from one to the other. Any assistance would be greatly appreciated, thank you!
Intermediate & Advanced SEO | | JessieT0