Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why is my Bing traffic dropping?
-
In the middle of September we launched a redesigned version of our site. The urls all stayed the same. Since site launch traffic in Google has steadily increased but Bing traffic has dropped by about 50%. Any ideas on what I should look at?
-
Just noticed this response. I got a hold of someone at Microsoft and what happened was the site was never re-indexed as https. This drop in traffic lasted a few 6 weeks or so while the site was being re-indexed. It is now back to normal. So strange there was a year delay in htps indexing.
-
Hmmm, then this is most likely a Bing over-optimization issue. Like I said before, they are infinitely pickier and they don't communicate as much.
Your URLs stayed the same, but did you add any content in the redesign? Are you willing to share the site with us?
-
Robots.txt and htaccess are both good.
Switched to https over a year ago
Sitemap has no errors.
We did a site redesign and launched. All of the urls stayed the same though.
-
Any number of things. I'll try to list a few here:
- Banned bingbot or its IP address range in your robots.txt or .htaccess file
- Changed to https recently?
- Sitemap has many errors - Bing is much pickier than Google on this.
Did anything change about the site recently? Bing is much pickier about the data they get, the links you get, and ANY kind of overoptimization.
-
I have claimed it, the indexation since site launch has really decreased. Any ideas on what would cause my index to decrease while it would stay the same on Google?
-
I checked all the regular stuff. My Google traffic is probably up by about 10% so if it was something like a robots problem I think Google would have picked it up as well which is why I am so unsure on what to look at.
-
Have you claimed the site in Bing Webmaster Tools? How's the indexation in there?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I stop spam Google Organic traffic?
Hey Moz, I'm a rather experienced SEO who just encountered a problem I have never faced. I am hoping to get some advice or be pointed in the right direction. I just started work for a new client. Really great client and website. Nicer than most design/content. They will need some rel canonical work but that is not the issue here. The traffic looked great at first glance 131k visits in April. Google Analytics Acquisition Overview showed 94% of the traffic as organic. When I dug deeper and looked at the organic source I saw that Google was 99.9% of it. Normal enough. Then I looked at the time on site and my jaw dropped. 118,454 Organic New Users for Google only stayed on the site for 3 seconds. There is no way that the traffic is real. It does not match what Google Webmaster tools, Moz, and Ahrefs are telling me. How do I stop a service that is sending fake organic Google traffic?
Intermediate & Advanced SEO | | placementLabs0 -
Spike then Drop in Direct Traffic?
We've been doing some SEO work over the last few weeks and earlier this week we saw a large spike in traffic. Yay we all thought, but then yesterday the traffic levels returned to pre-celebratory levels. I've been doing some digging to try and find out what was different Monday and Tuesday this week. Mondays are usually big traffic days for us anyway, but this week was by far the biggest, and Tuesday was even higher still, our best day ever. After some poking, I found that the direct traffic followed the same pattern as our overall traffic levels (image attached). The first spike coincides with an email we sent out that day, but the later spike we just don't know where it came from? I understand loosely that direct isn't easily traceable, but can anyone help us understand more about this second spike? Thanks! ayqL2wi
Intermediate & Advanced SEO | | HB170 -
Does blocking foreign country IP traffic to site, hurt my SEO / US Google rankings?
I have a website is is only of interest to US visitors. 99% (at least) of Adsense income is from the US. But I'm getting constant attempts by hackers to login to my admin account. I have countermeasures fo combat that and am initiating others. But here's my question: I am considering not allowing any non US, or at least any non-North American, traffic to the site via a Wordpress plugin that does this. I know it will not affect my business negatively, directly. However, are there any ramifications of the Google bots of these blocked countries not being able to access my site? Does it affect the rankings of my site in the US Google searches. At the very least I could block China, Russia and some eastern European countries.
Intermediate & Advanced SEO | | bizzer0 -
Subdomains vs directories on existing website with good search traffic
Hello everyone, I operate a website called Icy Veins (www.icy-veins.com), which gives gaming advice for World of Warcraft and Hearthstone, two titles from Blizzard Entertainment. Up until recently, we had articles for both games on the main subdomain (www.icy-veins.com), without a directory structure. The articles for World of Warcraft ended in -wow and those for Hearthstone ended in -hearthstone and that was it. We are planning to cover more games from Blizzard entertainment soon, so we hired a SEO consultant to figure out whether we should use directories (www.icy-veins.com/wow/, www.icy-veins.com/hearthstone/, etc.) or subdomains (www.icy-veins.com, wow.icy-veins.com, hearthstone.icy-veins.com). For a number of reason, the consultant was adamant that subdomains was the way to go. So, I implemented subdomains and I have 301-redirects from all the old URLs to the new ones, and after 2 weeks, the amount of search traffic we get has been slowly decreasing, as the new URLs were getting index. Now, we are getting about 20%-25% less search traffic. For example, the week before the subdomains went live we received 900,000 visits from search engines (11-17 May). This week, we only received 700,000 visits. All our new URLs are indexed, but they rank slightly lower than the old URLs used to, so I was wondering if this was something that was to be expected and that will improve in time or if I should just go for subdomains. Thank you in advance.
Intermediate & Advanced SEO | | damienthivolle0 -
Drop in traffic after redesign
Is it common for a site to see slight traffic drops after a site redesign (containing cleaner code, more usability and basically just being more helpful for the end user)? A new site of ours went live last Wednesday and has experienced a drop in traffic. If you have seen this in your own site, how did you recover? And how long did the recovery take?
Intermediate & Advanced SEO | | Gordian0 -
Page position dropped on Google
Hey Guys, My web designer has recommended this forum to use, the reason being: my google position has been dropped from page 1 to page 10 in the last week. The site is weloveschoolsigns.co.uk, but our main business site is textstyles.co.uk the school signs are a product of text styles. I have been told off my SEO company, that because I have changed the school logo to the text styles logo, Google have penalised me for it, and dropped us from page 1 for numerous keywords, to page 10 or more. They have also said that duplicate content within the school site http://www.weloveschoolsigns.co.uk/school-signs-made-easy/ has also a contributed to the drop in positions. (this content is not on the textstyles site) Lastly they said, that having the same telephone number is a definate no no. They said that I have been penalised, because google see the above as trying to monopolise on the market. I don’t know if all this is true, as the SEO is way above my head, but they have quoted me £1250 to repair all the errors, when the site only cost £750. They have also mentioned that because of the above changes, the main text styles site will also be punished. Any thoughts on this matter would be much appreciated as I don't know whether to pay them to crack on, or accept the new positions. Either way I'm very confused. Thanks Thomas
Intermediate & Advanced SEO | | TextStylesUK0 -
Why do I get India, Pakistan, Turkey traffic mostly?
Hi there, I've been wondering. Why do I get most of the traffic from these countries? My sites are english, I host in USA. I don't target a thing for those countries traffic, yet I get huge amounts of traffic from these countries. Any ideas?
Intermediate & Advanced SEO | | melbog0 -
Query parameters for normalization in Bing
Almost everyday I get this- Query parameters for normalization found on www.sitename.com Site: www.sitename.comDate: 3/26/2013Priority: LowBing has detected new parameters in your URLsAnyone know why? We aren't changing anything. I have read it has to do with internal urls but I can find out what internal urls this is a problem with.
Intermediate & Advanced SEO | | EcommerceSite0