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Website Ranking well in Mobile but not in Desktop
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Hello guys,
Recently we are experiencing good rankings for our targeted keywords in mobile but in desktop the rankings are not progressing.
For example, in Mobile, our main targetted keyword ranks in 7th position but in Desktop we are stuck in 11th position. In desktop the website have been stuck in 11th position for quite some time now, any suggestion will help.
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Assuming the mobile site is a "m." make sure your using the rel=alternate tag to tell google the different versions.
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Sounds like you have an mobile optimized Website (responsive, correct redirects, somthing like that) or your website has a pretty good User-Experience when it is used on mobile and some of your competitors don't.
For more Tipps we need more details
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Hi Nick,
Is your website responsive, or do you have a separate mobile site?
If it's a separate mobile site, is there a difference between the content on each? If so, I'd have a look at the content and investigate whether the mobile version is more user friendly, for example.
If it's a responsive site, or if the content is the same, I'd investigate the competition. Perform a search for the keyword from a mobile device, and from a desktop device, and check if the websites which are ranking above you on desktop but not mobile have mobile-friendly websites. I've seen this affect some clients more and more, and where we have a mobile-friendly site, that site often ranks slightly better for mobile queries.
Hope this helps, if you do have more information I'd be happy to help some more!
Zoe -
Hi Nick,
There could be many factors affecting this, are you able to provide more details (Key term, what page is ranking, etc) you are having the issue with? With a little more detail some of the intelligent folks here could offer some suggestions/theories.
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