Onsite SEO vs Offsite SEO
-
Hey
I know the importance of both onsite & offsite, primarily with regard to outreach/content/social.
One thing I am trying to determine at the moment, is how much do I invest in offsite.
My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve.
I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?
-
Thank you! I'm watching this now
-
Great thank you.
All helpful I guess my other question is, I am in B2B, not the most glamorous products & we don't use social - I also want to change this, however..
When we start to produce this amazing content, if we haven't built the social community yet - where do we share it?
-
I'm going to chime in with Rand's Whiteboard friday on Link Building Outreach as it covers so many important factors related to offpage link acquisition.
Try and create content and articles that are above and beyond what others have in your niche. Give people a reason to really want to grant a link because they feel it is beneficial.
-Andy
-
Becky,
Your priorities certainly are in order. For if you don't get the onsite stuff right, (a) the offsite stuff might never come and (b) if it does come would be tough to measure.
Take the time to get the technical and the on-page SEO airtight, then, as time permits, spend time learning as much as you can about your target audience (e.g., who they are, where they congregate, what content they share and engage around, who the influencers are, etc.). Then you can begin creating content knowing that it's hitting the mark for the audience, who will likely be willing to share and, possibly, link to it in the future.
From there, you move up to adding outreach to your repertoire, whereby you create content targeted to getting the attention of influencers, who'll help you share it, which should bring more attention to your site and illuminate what the audience is hungry for and receptive for from your brand.
RS
-
I wouldn't change a bit. I always focus on making sure a site is accessible and has an optimal site architecture first. For on-page content, I will create (or attempt to create) a compelling user experience by offering content that helps solve an issue the prospect may have and focus on optimizing conversion. Most people underestimate how difficult and resource intensive this is to do because it takes a ton of time involved with data gathering, analysis and creating the content. So after you are 80% happy with this (because that last 20% will take as long as that 80%), begin implementing your off-page strategies and work in conjunction with a continual effort on improving and adding on-page content. A core objective is focusing on great content and earning the links, so that is why I typically start there. As you know, this is a process that never ends. Good luck!
-
Hey
Thank you for the response.
We are creating helpful articles/guides & useful content for customers which links to products - I know we won't get links direct to products
I guess ultimately my question is, should we focus on this content within our site and earning links to this through outreach, or should we focus any effort on producing content simply for outreach purposes? Such as PR pieces for local news as an example
At the moment, I can't do both on my own.
-
For Linkearning you need content wich is readable/shareable/linkable - really great stuff with a lot of value for others, without great content it is a Mission Impossible. So if thats part of your "onpage" - you need great value to share with the right people.
It's hard to answer this question, we don't really know how far u are and what you exactly mean with onpage or what the site's content is.
I think Links to products are pretty hard to get. You need content round about your products, linking to them. Outreach for Links to products could make you sad and depressive ...PS: I think Rands last WBF helps a lot in saving time by do outreach in a better way: https://moz.com/blog/link-building-outreach-in-a-skeptical-world-whiteboard-friday
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Magento 1.9 SEO. I have product pages with identical On Page SEO score in the 90's. Some pull up Google page 1 some won't pull up at all. I am searching for the exact title on that page.
I have a website built on Magento 1.9. There are approximately 290,000 part numbers on the site. I am sampling Google SERP results. About 20% of the keywords show up on page 1 position 5 thru 10. 80% don't show up at all. When I do a MOZ page score I get high 80's to 90's. A page score of 89 on one part # may show up on page one, An identical page score on a different part # can't be found on Google. I am searching for the exact part # in the page title. Any thoughts on what may be going on? This seems to me like a Magento SEO issue.
Intermediate & Advanced SEO | | CTOPDS0 -
Webjaguar SEO shortcomings
Hey All. I have a client whose ecommerce site is build in Webjaguar. Does anyone have experience with this platform. It appears to be loaded with technical SEO challenges (duplicate content, weird URLs, etc). Interestingly, when I Google "webjaguar SEO challenges" and things like that....nothing comes up. Suspicious, methinks. I appreciate any thoughts from SEO folks. Thanks!
Intermediate & Advanced SEO | | JBMediaGroup0 -
Django and SEO - Multicountry site - Is Django really SEO friendly?
Hi Everyone, Our client is requesting that we use Django for her project. I am really uneasy about this for several reasons. The client wants a multi-country site that is completely SEO friendly. I love Wordpress and if I had to do this project it would be a Wordpress site with WPML + Yoast plugins site. Questions Is Django SEO friendly and what "plugins" should I be using? Is there a multi-country plugin for Django that keeps or adds typical SEO features? Can you recommend any great articles? Any example sites would be GREATLY appreciated Thanks
Intermediate & Advanced SEO | | Carla_Dawson0 -
SEO frustration...is my website too busy?
My real estate website, www.RiverValleyGroup.com, is currently not ranked in the top-50 for any of the keywords that I am currently targeting. I am targeting keywords such as 'Louisville homes', 'homes for sale in Louisville KY', etc....I am starting to think maybe my site needs to be revamped? I'm fairly new to SEO and have no idea how to get on the 1st page of Google for targeted keywords. Please help!
Intermediate & Advanced SEO | | gohawks77900 -
Shopify and multiple stores for seo
Hi, We have a potential client who has multiple stores targeting different countries using Shopify. He has set the domains for specific countries using geo targeting in webmaster tools. Anybody had any experience on how fool proof this is? (all the sites have the exact same products/content on them) Thanks
Intermediate & Advanced SEO | | OnlineAssetPartners0 -
Indirect SEO boost from links
I have 2 ecommerce sites, each with a blog. I am increasing my linkbuilding efforts, but I don't want to build too many links directly to my 2 sites over a short period of time. I have decided that I will add a certain number of links to sites/pages that are already linking to my main sites (for example, a blog post on my blog, guest post on another blog, article submission, etc.). How much of a benefit can I expect in terms of rankings? Has anyone tested this out or experimented with something like this? What are the pros and cons? I appreciate thoughtful comments.
Intermediate & Advanced SEO | | inhouseseo0 -
Dynamic SEO resources
Hi everyone, Could any of you recommend a good resource to learn about dynamic SEO? Thanks very much, Diana
Intermediate & Advanced SEO | | Diana.varbanescu0 -
Do interstitials hurt SEO?
If you go to www.homeportfolio.com and click on one of the links in the footer. you'll notice you are presented with an interstitial. Can you tell me if that hurts our SEO and if we lose any link juice or suffer in any other way as a result of this linking method? my main concern is whether having anchor text that says "bathroom ideas" that goes to an interstitial that doesn't mention bathroom ideas is non-relevant... even if it refreshes 12 seconds to a page that is.
Intermediate & Advanced SEO | | KaplanSEM0