Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. The Benefit of Internal Backwards Links in Product Descriptions

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    The Benefit of Internal Backwards Links in Product Descriptions

    Link Building
    3
    3
    1439
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • CostumeD
      CostumeD last edited by

      We want to work out if it is beneficial to use links pointing back to categories (higher up in the structure) on our website product pages.

      For example, our Aria Dress by Jadore is found through the path: Home > Bridesmaid > Full Length Bridesmaids Dresses > Aria Dress

      In the product description for the Aria Dress, is it beneficial to include internal links pointing back to higher branches in the website structure .e.g. the Full Length Bridesmaids Dresses category page, the Bridesmaid category page, as well as linking back to the 'Jadore' page? Will doing this for every dress (linking back to category page), improve the SEO of these category pages?

      How many internal links is too many to include on any given product description?

      Is it more important to ensure a direct link to every single webpage so that they can be reached by Google, or to include links in both directions .i.e. from Home > Product Category > Product, as well as from Product > Product Category?

      Thank you.

      1 Reply Last reply Reply Quote 0
      • MoosaHemani
        MoosaHemani Banned @JaredCarrizales last edited by

        nailed it!

        1 Reply Last reply Reply Quote 0
        • JaredCarrizales
          JaredCarrizales last edited by

          It's certainly beneficial to link to wherever is going to help the user navigate. However, I would be hesitant to put actual links to higher branches in this case because it's likely that the visitor path has already been there and for them to navigate away from the product page would only deter them further to completing your checkout process.

          If your current site architecture (read: nav bar in this case) doesn't already link out to the category/subcategory page, then yes, it may help slightly with internal linking "juice", but it will likely be negligible, and you could/should compensate this with things like XML sitemaps anyway.

          Another thing to consider would be the opportunity to cross/upsell to other products. It's fairly easy - depending on the CMS you're using - to build in a widget or some kind of functionality to help cross promote products on product pages. I mention this because it's a great alternative to giving people the option to click away from something they probably know they already want, as well as allowing you to increase your price per order by making it easier for them to add "related products" to their shopping cart.

          Not knowing your exact situation, I would advise making the internal linking structure whatever is best for the path of the visitor. Make up any internal linking benefit that you think you might be missing by making sure you're XML sitemaps are in order, as well as interlinking wherever necessary in other parts of your site.

          Hope that helps!

          Related resources:
          https://moz.com/blog/results-of-google-experimentation-only-the-first-anchor-text-counts
          http://www.screenpages.com/about/articles/ecommerce-navigation

          MoosaHemani 1 Reply Last reply Reply Quote 4
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • SolveWebMedia

            Should I disavow these links?

            backlinks toxicbacklinks audit backlinkaudit disavow

            Hi all, I have a ski website that I am currently performing a toxic backlink audit on. I have noted that a lot of the links being flagged as toxic/spammy by the tool I am using seem to be the same/similar sites with different URLs. The sites are vaguely related to skiing (relating to helicopter travel options for travelling to ski resorts) but it is concerning me that there are so many of them and they are being flagged as so toxic.
            Do you think it is worth disavowing these? Or contacting the owner to ask them to remove the link? I have included an example of some of the links below. https://www.cannes-helicopters.co.uk/index.php?menuopen=21&showcontent=5
            https://nice-helicopter.co.uk/index.php?menuopen=21&showcontent=5
            https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5 Slightly different site but same favicon icon:
            https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5
            https://www.whitetracks-holidays.com/Helicopter_Transfers_Villars_Switzerland.htm Thanks in advance for any advice / help!

            Link Building | | SolveWebMedia
            0
          • Caffeine_Marketing

            When conducting a link building strategy does it matter the country the link is from?

            We are a UK business and if we have links mostly from US based blogs and websites does this penalise us.  The links are from relevant websites and topics.  Should we be focusing on .co.uk sites

            Link Building | | Caffeine_Marketing
            1
          • JIMBO16

            Back link from site with DA of 72 to a website domain. Clicking on the link redirects to our website not the attended one.

            Hi,
            I've ran a back link check and discovered a good back link to a site which then gets redirected back to my company's website. I have a feeling that an old SEO agency has purchased a small website which has a decent link back from a relevant organisation with a high Domain authority and then redirects the domain to our website to get the link juice. What are your thought on this? Is this really bad practise and possibly damaging? Thanks, Jim

            Link Building | | JIMBO16
            0
          • T-J-I

            Nasty links

            Hi My first q on here (hoorah!), and it's about links (boo!). I've got what appears to be a handful (but worryingly, increasing in number) of links pointing to my site like this: http://condos.mrgulffront.com/florida-condos-for-sale/320-scenic-gulf-drive-miramar-beach-fl-32550-mls-567591/ I've made contact with the sites concerned, and had only one positive response who flatly denied all knowledge of it. The issue (as far as I can see) is that as in the above example the links (on the bottom right in the grey box) are forever changing so not always visible. Can anyone offer any guidance as to these kinds of nasty links.... I'm right at the v beginning on this "path of seo understanding" so please don't assume prior knowledge! Thanks in advance.... tom

            Link Building | | T-J-I
            0
          • Ron10

            Linking to sites that link to porn or casinos, my site getting penalized?

            I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site.  Is this getting me penalized?  should i remove the links to these sites? Thanks, Ron

            Link Building | | Ron10
            0
          • babski

            What is Hub Linking

            What is Hub Linking - an seo company mentioned it to me? Is it any good?

            Link Building | | babski
            0
          • aaran

            How many links per week is too fast in link building?

            For a new website/blog how many links per week looks suspicious or hurt the rankings?

            Link Building | | aaran
            1
          • DiamondJewelryEmpire

            Porn link ...

            I just ran https://www.majesticseo.com report for back links and showed me that I have one link at porn site ... not sure if it will be appropriate to post it here. The link was discovered on 03.05.11 and when I visited today link is not there... I dont know who put that link there. Can I get penalty for that from google? Can it be a mistake?

            Link Building | | DiamondJewelryEmpire
            1

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.