Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
After HTTPS upgrade, should I change all internal links, or a general 301 redirect is better?
-
I recently upgraded to https.
Of course most internal links of my old posts are still http.
So I set up a 301 redirect in order to make the old link works.
In terms od SEO this is good or it is better to update all the internal links to https, manually?
In that case can I do it in batch with a search/replace command in the phmyadmin database?
any other suggested method?
thank you
-
Hi again. I've seen it. Quite honestly I disagree with absolutes being a priority. The arguments, presented in that WBF don't really work for me against the pain in development (I believe she mentioned even more drawbacks). Also, from my experience I have not seen any (at all) benefits in any way (SEO or loading speed) from having absolutes, rather than relatives.
-
Interesting Giorgio, I hadn't seen that WBF before.
Absolutely no disrespect to Ruth but that's the first WBF I've disagreed with. The scraper risk is something I'm willing to take a gamble on for the benefits of relative links and the other points are moot if your website is setup correctly (htaccess deals with the potential for different versions of your domain and IMO canonicalization should always be used).
Going by that WBF, if your site is set up correctly with redirects and canonicalization, the only benefit here is if a scraper copies your site and there's a very slim chance of this actually happening.
-
but...
wait a minute. this Moz posts suggests keeping you links absolute is "a priority" , from a seo perspective.
under point 2):
https://moz.com/blog/relative-vs-absolute-urls-whiteboard-friday
-
Exactly how to implement it will depend on your CMS but basically, all you need to do is update the hyperlinks from showing the entire link path to a simple, relative one like the examples below.
Absolute Anchor Text
Relative Anchor Text
With hyperlinks, if you don't specify the full address path including http://www then the current website path will be added to the beginning. In this example, since there is no full and complete path before /contact, it's correctly assumed that the link is to point to http://www.example.com/contact.
This is important because it means no matter what changes you make to your domain (www to non-wwww, moving to https, moving the site to a new domain etc) the links will always work perfectly. If you use an absolute path, the minute your change anything about your domain, all the links break because they're manually pointed to the old one.
Here's a bit more info on the topic if the above is a little confusing. It's not a link to my site, just the first I found in a Google search

-
Thank you very much /Dmitrii.
Can I change them to relative?
How should I do?
-
Hi there.
So, you have all your links absolute? not relative? Gotta be painful to manage..
Well, anyway, to answer your question - the only bad part about not changing links to https would be that extra redirect. If your servers are good, fast and very reliable, nobody would probably even notice it. I would check loading speeds though, especially for mobiles.
Personally, I would change all links to relative and never worry about stuff like this. If you want to keep them absolute, then yes, I recommend changing them all. Just for clean conscious sake

About find-replace. That would depend on how your website is built. I assume you're talking about wordpress? Then yes, you should be able to. As long as you know where to search.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do to index all my links of my website?
Ok, i have a new website, with only 14.000 page indexed by google, but the potential is big, 1-2 million pages. What i have to do, to force somehow google to index my website faster? This is my website: https://vmag.ro/
On-Page Optimization | | TeodorMarin0 -
How To Avoid Redirect Chains When Switching From http to https
I have been working on on-page SEO which has involved switching from http to https, and renaming URLs. I am running in to issues with redirect chains. Here is a scenario: Old URL: http://bwisecontractors.ca/products/decks-and-deck-covers/ New URL: https://bwisecontractors.ca/renos-additions/sunrooms-patio-covers/ Since I already created the redirect addressing the redirecting from http to https for the root domain: (http://bwisecontractors.ca to https://bwisecontractors.ca), should the redirect for the above be http://bwisecontractors.ca/products/decks-and-deck-covers/ to https://bwisecontractors.ca/renos-additions/sunrooms-patio-covers/ , or should it be http://bwisecontractors.ca/products/decks-and-deck-covers/ to http://bwisecontractors.ca/renos-additions/sunrooms-patio-covers/ (and the root domain redirect will take care of going from http to https)
On-Page Optimization | | BWiseContractors0 -
Less Tags better for SEO?
I am currently reviewing my strategy when it comes to categories and tags on my site. Having been no-indexed for some time, and having many tags with just one entry I am thinking that this is not optimal for SEO purposes. This is what I am planning: Categories - Change these to Index, but only after adding a hundred words or so by way of introduction (see this example - https://www.besthostnews.com/news/hosting/a-small-orange-news/). With the categories I am thinking of highlighting key articles as well to improve link juice distribution to older articles that are important. Tags - About half my tags have only 1 entry, with a few more just having 2 entries. I am thinking of deleting all tags with just one entry, and trying to merge those with just two or 3 entries where it makes sense to do so. I will keep these as no-index, but I think this will mean more optimal distribution of link juice within the site. I would appreciate your thoughts \ suggestions on the best practices here.
On-Page Optimization | | TheWebMastercom0 -
301 Redirect to external site
Hi guys, We have a client who is getting their website redesigned through us. They are discontinuing couple of their services which will not get featured in the new site. They are fairly well ranked for these services and my client wishes to 301 redirect these pages to an external site owned by his friend so that they benefit out of the ranking. The question is: Will my client's website's general ranking get affected due to 301 redirecting to an external site? The external site is not spammy or red-flagged by Google (at the moment, at least). Thanks in advance!
On-Page Optimization | | RameshNair
Ramesh Nair0 -
URL Path. What is better for SEO
Hello Moz people, Is it better for SEO to have a URL path like this: flowersite.com/anniversary_flowers/dozen_roses OR flowersite.com/dozen_roses Is it better to have the full trail of pages in the URL?
On-Page Optimization | | CKerr0 -
Navigation Links Causing Too Many Links Help?
Hello, I have read some SEOMOZ search results for this, but am still concerned that Google may see 4,500 Too Many Link warnings as a problem. This is caused primarily due to our header navigation, which is not intended to be keyword stuffing, but to provide all avenues for our breadth of content. site: crazymikesapps.com. Most answers seem to advise if there is no keyword stuffing at hand don't worry about it. Any help appreciated. thank you Mike
On-Page Optimization | | crazymikesapps0 -
What is on page links?
Hi - i would like to know exactly what an on page link is? i understand the linking system however cant work what exactly what an on page link is? Thanks
On-Page Optimization | | OasisLandDevelopment0 -
Changing Link Title Tags & Backlinks
On 4/19/12 I began changing the link title tags in an effort to further optimize my website. I thought they were excessively long and it would be beneficial to make them more concise. On 4/26/12 my website traffic began to fall drastically and I'm not sure if it is from google's penguin update or from changing the link title tags. I started looking into the sudden drop of traffic and realized that when I run the site explorer tool on all of the pages I changed, the URL is redirecting. It appears that the backlinks are not passing through to the new URL. Before I Changed the Link Title Tag: http://www.opensiteexplorer.org/links?site=www.beautystoponline.com%2FAndis-Professional-Hair-Clippers-s%2F102150.htm **After I Changed the Link Title Tag: ** http://www.opensiteexplorer.org/links?site=www.beautystoponline.com%2FAndis-Clippers-s%2F102150.htm So my questions are: The above example shows that the old title tag (www.beautystoponline.com/Andis-Professional-Hair-Clippers-s/102150.htm) has 43 backlinks and the new one (www.beautystoponline.com/Andis-Professiona-Hair-Clippers-s/102150.htm) has 0. Will the links eventually be attributed to the new URL. I understand that the user will still be directed to my website they click the any of the backlinks, but will the link juice pointing the old URL pass through the new one? Would it be better, in the long run, to continue optimizing the link title tags.
On-Page Optimization | | BeautyStop0