Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Structured Data on mobile and desktop version of a page
-
Hey there,
certain pages of our website have mobile versions like m.mysite.com/content-xyz. On the desktop pages (i.e. mysite.com/content-xyz) we have "rich snippets for ratings" marked up and displayed in SERPs. However the ratings also appear in mobile search results when SERPS reference the mobile version of the page (m.mysite.com/content-xyz) which doesn't have any ratings or markup?I am trying to figure out how Google treats mobile versions of a page in relation to the desktop version in relation to structured data (breadcrumbs etc.)? Would you always mark up both versions to be the same?
Any ideas and thoughts on this are greatly appreciated.
Cheers,
Jochen
rich Snippets for Ratings
-
Hi Jochen,
SUPER interesting find, thanks for pointing this out, Jochen.
To me, this looks like Google understands that these two pages are the same page, except for different devices, and is using information on the desktop page to make their search results more robust for mobile.
You can see the connection by looking for Google's cache of your mobile page. The best way to do this is to search in Google for "cache:[URL]". If you search for "cache:http://m.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.php", Google will send you to the desktop version of the page.
Here's my theory: Google has one index for both desktop and smartphone users, so it combines data and gives the user the best result possible. Google's doing more and more to try to improve its search results even without SEO intervention, so I'm not too surprised about this, but can't seem to find this in any SEO articles out there.
In answer to your question: I recommend that you continue to keep you mobile and desktop sites similar enough that Google is pulling from both. In the past, some SEOs would build sites differently for mobile users, but I've never seen any UX studies that shows that that's a better approach. Given that Google strongly recommends that you use responsive web design, it's certainly not Google's recommended approach.
I hope this helps? I'm not sure if this was a post because you were worried about something - this seems like good news to me!
Kristina
-
Thanks again!
If I am doing "mobile friendly test" for the page Google doesn't seem to have any problems accessing the mobile version. If also crawled the page with googles mobile crawler in screamingfrog and again there were not issues.
So I don't think the rather unusual behavior of not beeing able to access the mobile site with a desktop browser has an impact on my question regarding the desktop "rich snippets for ratings" showing up in mobile search results.
-
Is this how you intended the site to work/ (ie as described above)
For example if you go to any of these 3 sites:
http://www.ticketmaster.com.au/
www.ticketek.com.au
www.bankwest.com.auThen after that load their mobile site without deleting any cookies or changing any user agents, all the mobile sites load up straight away:
m.ticketmaster.com.au
m.ticketek.com.au and
m.bankwest.com.auHave a look through this Google Artilcle which might help:
https://developers.google.com/webmasters/mobile-sites/mobile-seo/common-mistakes?hl=en-US&utm_source=MFT&utm_campaign=MFT&utm_medium=incoming-link#blocked-resources -
Thanks for the feedback. I get the mobile page loaded in my browser (only) after deleting all cookies from the site and using the Chrome extension "User-Agent Switcher".
Thanks for the feedback. I get the mobile page loaded in my browser (only) after deleting all cookies from the site and using the Chrome extension "User-Agent Switcher".
-
http://m.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.php - Mobile Page... are you 100% sure that is set up correctly? I've tried to load the mobile version in my browser and keeps redirecting me to full site. Even using the mobile emulator on Chrome I cant log up the mobile site keeps redirrecting to full site.
All other websites that I know that have a m. subdomain for mobile site load up with no issues at all in computer Browser.
Is the mobile site made using one of the Mobile Apps or something similar?
I would suggest try use Google Webmaster tools and use the 'Fetch & Render' option so you can see how Google is rendering the mobile page
-
Hi Sandi,
not at all:
Desktop Page: http://www.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.php
Mobile Page: http://m.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.php
Serps on google.chCheers,
JochenHi Sand,not at all: Desktop Page: http://www.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.phpMobile Page: http://www.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.phpSerps on google.chCheers
-
Hi Jochen
DO you mind sharing the URLs in question?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Landing page separate from product page
Hello there, I have a wordpress website with a woocommerce plugin. I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page. is it bad for SEO? my website: https://relationadviser.ir
On-Page Optimization | | Aaron.be1 -
How to deal with filter pages - Shopify
Hi there, /collections/living-room-furniture/black
On-Page Optimization | | williamhuynh
/collections/living-room-furniture/fabric Is that ok to make all the above filter pages canonicalised with their main category /collections/living-room-furniture Also, does it needs to be noindex, follow as well? Note - already removed the content from filter pages, updated meta tags as well. Please advice, thank you1 -
Q&A Page Titles
Hello All! I am currently updating page titles and metadata descriptions for a websites Q&A section and have run in to a problem while updating page titles. Since it is the Q&A section of the website, all of the page titles are around 100 characters and some are up to 200 characters long. Here is an example: Page Title: My child is working below grade level in math. Do I have to purchase the curriculum from the grade below as well? The problem is that this is obviously too long for a SERP to display however I know it is best practice to have matching titles on both the title tag and page title. My question is what hurts SEO value more: the title tag and title of the page not matching or having a very long title displayed on the SERP?
On-Page Optimization | | Myles921 -
Noindex child pages (whose content is included on parent pages)?
I'm sorry if there have been questions close to this before... I've using WordPress less like a blogging platform and more like a CMS for years now... For content management purposes we organize a lot of content around Parent/Child page (and custom-post-type) relationships; the Child pages are included as tabbed content on the Parent page. Should I be noindexing these child pages, since their content is already on the site, in full, on their Parent pages (ie. duplicate content)? Or does it not matter, since the crawlers may not go to all of the tabbed content? None of the pages have shown up in Moz's "High Priority Issues" as duplicate content but it still seems like I'm making the Parent pages suffer needlessly... Anything obvious I'm not taking into consideration? By the by, this is my first post here @ Moz, which I'm loving; this site and the forums are such a great resource! Anyways, thanks in advance!
On-Page Optimization | | rsigg0 -
Home page or landing page?
Hello, I want to ask a question related to that - Should we put keywords in the home page title if we wish to position another landing page better for particular keywords? I have read in one website about SEO that it's good the main keywords of your website to be positioned in homepage title also. f.e. Let's say we have website about web-design and our company is named Company Ltd. The title of the home page is "Company Ltd. - Web design, SEO, etc" We have also another inner page named "Web design | Company Ltd.". So should we leave the first page name only "Company Ltd." and the landing page's name "Web design | Company Ltd." . I don't know if they both have the same keyword in their title they won't compete with each other.
On-Page Optimization | | HrishikeshKarov0 -
E-Commerce product pages that have multiple skus with unique pages.
Hey Guys, With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe. Thanks in advance!
On-Page Optimization | | MikeDelaCruz770 -
Page speed tools
Working on reducing page load time, since that is one of the ranking factors that Google uses. I've been using Page Speed FireFox plugin (requires FireBug), which is free. Pretty happy with it but wondering if others have pointers to good tools for this task. Thanks...
On-Page Optimization | | scanlin0 -
Best Practice for Deleting Pages
What is the best SEO practice for deleting pages? We have a section in our website with Employee bios, and when the employee leaves we need to remove their page. How should we do this?
On-Page Optimization | | Trupanion0