Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Impact of distribution of backlinks across multiple pages
-
Community,
I would be interested to see if anyone has been seeing any experiments, experience documentation, or other data that would give context around the impact of pointing backlinks not just to your money page / home page but distribute it across pages.
When doing competitive research I often run into competition which has lower domain strength and page rank but a link profile that is more spread out across their domain; these competitors often outrank my site despite their individual page properties being weaker.
Any reference to existing documented experiments, personal experience or guidance is welcome.
-
Hi, the higher up the architecture the links are pointing to, the more pages the authority has the potential to influence if. For example building links to the homepage will also help any pages that it links to. Building links to one page only will have a larger impact on that particular page but won't benefit others as much. Does this make sense?
I hope this answers your question, unfortunately I don't know of any case studies since it can't really be compared. I'm still not 100% sure of the question if I'm honest.
Craig
-
Thanks Craig,
Agreed that the impact of authority link building is well proven. The direction of this question has been explicitly about any case studies experiments that compare a link building strategy targeted primarily towards one money page (e.g. home page) vs a strategy that is more distributed across pages.
-
Hi, do you have any examples?
Generally speaking, it is a good idea to get links to a wide range of pages as you said. A basic example of this would be getting links to a wide variety of product pages or product category pages. There are several case studies on Moz blog were link building hs shown a positive impact, is there something specific that you would like to see? The question seems very generic so I'm struggling to give you concrete examples or help.
Craig
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from different TLD's impact
Hi MOZ'ers, I'm wondering what the impact of different TLD backlinks is for same language pages. For example: we're on a website that has a German national TLD .de. We're earning backlinks and they are coming from .de as well as .ch (Switzerland) or .at (Austria) pages. What would be more desirable, and how big would you consider the difference? Looking forward to hearing your responses 🙂 Justen
Link Building | | Justen_H0 -
Directory Listings no longer counted in Backlinks?
Interesting situation when I looked at Google Search Console this morning, I found that back-links from directories had dropped off and am wondering if anyone else is seeing this? Specifically, I am in Australia and had links from Yellowpages.com.au and Truelocal.com.au to my primary domain. Interestingly, Yellow Pages had gone a bit crazy recently in that the number of links to my site seemed to balloon exponentially from about 50 when I first listed to 700+ to 1500+ to 1800+ and then the balloon popped. Truelocal in contrast was only ever showing the 1 link. There have not been any changes from my end, and I only ever had one listing in these directories so not sure what generated all these extra links in Yellow Pages. Anyone else in Australia noticed a sudden drop off in Google Backlinks from Directories? If not it may just be a temporary blip.
Link Building | | Excal0 -
Does iframe itself count as a backlink?
Our situation is similar to YouTube. We have an original content on every subpage that is genuinely useful when embedded as a widget on 3r party websites. That is why we offer an embeddable widget that shows slightly simplified version of the content - exactly like a YouTube video embedded on your blog. The embed code is simply an iframe sourcing from our subpage: <iframe src="wikibudgets.org/subpage"></p> </blockquote> <p>1/ Does the iframe itself pass any link value at all to the subpage?</p> <p>2/ If yes, what would be the equivalent of anchor text in iframe?</p> <p>3/ If not, will any link in the subpage pass link value from the 3rd party website to my domain/subpage?</p> <p>4/ If not, will I be punished/rewarded if I ask users to put a visible, unobfuscated link to the subpage below the iframe?</p> <blockquote style="background: #f7f7f7; padding-top: 5px; margin-left: 0px; padding-left: 2px; padding-bottom: 5px; white-space: nowrap; overflow-y: auto; font-family: monospace;"> <p><iframe src="wikibudgets.org/subpage" /><a href="wikibudgets.org/subpage">rich anchor text</a></p> </blockquote></iframe>
Link Building | | wikiBudgets0 -
Does backlinks in images equal naked backlinks?
I've discovered few backlinks in images came from websites points to my home page. What is the value of these links?
Link Building | | Eslam-yosef0 -
Should I link from my blog back to my product pages?
Hello... I just installed a blog on my Magento site. My question is whether or not i should be linking within posts on the blog back to the product or category pages that i am talking about...from an SEO perspective. If in my post i am talking about flashlights being important when preparing for a storm, should i link the word flashlights to the flashlight category on my site? I know I can do this, the question is should i, from google's perspective. A) should i link the word (flashlights) to that category on my page B) should i put a line at the bottom of every post that says something like "if you are interested in purchasing flashlights, visit this link" and hyperlink that whole sentence... THANKS!
Link Building | | Prime850 -
How does Google treat multiple backlinks on the same page?
Hello mozCrew Just a quick yay or nay. We have an embeddable code on our site for customers who want to post our link on their website listed here: http://www.accupos.com/etc/embed-code-restaurants.php But in our link, there are actually 2 separate links, one branding link that says the name of our company, AccuPOS, and another link which targets a specific target keyword "Restaurant POS Software". My question is, does Google only give credit for the branding link, since it is listed FIRST? Or will we get double credit? Is this a good or bad practice, and what would you recommend? Thank you! Derek Moore
Link Building | | DerekM880 -
Changing backlinks anchor text
Hi, I've read a few blog post here that suggests the strength of building links using your brand as an anchor text. This supposedly gives the site authority. Currently a chunck of the back links to my homepage are on generic terms i'm trying to rank for which doesn't seem to be working very well. I was thinking of contacting the various webmasters to change the anchor text to that of the site brand name but wondering if this will signal a manipulation of links to the search engines and potentially could be flagged as paid links? Has anybody done this before and what is the danger of doing this? Thanks Duke
Link Building | | clickangel0 -
Press Release Sites for Backlinks
OK, I read a previous thread about whether people found press release sites useful (specifically I am considering a reputable pay for release service). I understand the knock on press releases in this digital age (namely that no one reads them and arguably never did . . . ), but I was interested in moving the discussion in a different direction . . . Do press releases services really help a sites performance based on increased backlinking? Is there a SEO benefit to PR services? My company is a local print company. I've done quite a bit of research on my local competitors, and specifically for a couple products we would like to dominate. The good news is that it looks like the hurdle would not be terribly high to really take over the web presence with a well planned and executed website/SEO campaign. My inclination is that for a relatively small company like mine (dealing with relatively small competitors) it WOULD benefit me to pay for the sheer number of backlinks a PR program would generate. The monthly cost is frankly about the same as the cost of this site, which OF COURSE I get value from (hey moderator, how about a couple extra MOZ points for that one!) Specifically, I am looking at this for myself, but feel free to expand the question to the broader topic.
Link Building | | damon12121