Car Dealership website - Duplicate Page Content Issues
-
Hi,
I am currently working on a large car dealership website.
I have just had a Moz crawl through and its flagging a lot of duplicate page content issues, these are mostly for used car pages.
How can I get round this as the site stocks many of the same car, model, colour, age, millage etc. Only unique thing about them is the reg plate. How do I get past this duplicate issue if all the info is relatively the same?
Anyone experienced this issue when working on a car dealership website?
Thank you.
-
I was referring to the navigation breadcrumbs that use can mark up with structured data. Like this: https://developers.google.com/structured-data/breadcrumbs?hl=en
-
How would schema markup benefit the used-cars, can you do schema for these?
Sorry I haven't done much on schema markup.
-
I vote for #2. Having brand and model category pages with all the product listings can be more beneficial for SEO, and they can use breadcrumbs with schema markup, which will look nicely in the SERP.
-
brand
-
model 1
-
product 1
-
product 2
-
...
-
model 2
-
...
-
-
I suppose your top priority keywords are the head terms (e.g. used car) and brand related searches that are targeted by category pages, e.g. used mazda cx 5. The "duplicate" pages are the actual car pages that change on a daily basis, every time they sell or add a new car.
Your priorities are the head terms and category related searches, so having duplicate content on a few dozen mazda cx 5 pages shouldn't be an issue. The website duplicates product descriptions, not articles or blog posts and I'm pretty sure Google is smart enough to understand the concept.
It's unlikely that the actual product pages will rank in Google, because they are changed too frequently and don't have time to build up page authority.
Make sure you don't have thousands of duplicate page titles, by using unique identifiers and even ID numbers in the page titles. E.g. Used [colour] [year] [brand] [model] [mileage]
Hope it helps.
-
At first let me quote what Matt Cutts says about duplicate content. "I wouldn’t stress about this unless the content that you have duplicated is spammy or keyword stuffing"
So it won't harm your site. Now coming back to your question. To make it better, you can put different description (Car Condition or Dealer's Note ) for each car.
-
There are effectively 2 ways you could handle this properly:
- Consolidate all of those duplicate pages into one page; keeping these listings one a single page and using a gallery / ajax / etc. to bring up one specific car at a time.
- Choose one page from each set of duplicates as the base page, and place "rel-canonical" tags in the duplicates.
Option 2 is likely the better of the two in terms of SEO and your business, but both are technically viable options.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicates - How to know if trailing slashes are creating duplicate pages?
Hi, How do you determine whether trailing slashes are creating duplicate pages? Search Console is showing both /about and about/ for example but how do I know whether this is a problem? Thanks James
Technical SEO | | CamperConnect140 -
Duplicate content question...
I have a high duplicate content issue on my website. However, I'm not sure how to handle or fix this issue. I have 2 different URLs landing to the same page content. http://www.myfitstation.com/tag/vegan/ and http://www.myfitstation.com/tag/raw-food/ .In this situation, I cannot redirect one URL to the other since in the future I will probably be adding additional posts to either the "vegan" tag or the "raw food tag". What is the solution in this case? Thank you
Technical SEO | | myfitstation0 -
Duplicate pages on wordpress
I am doing SEO on a site which is running on WP. And it has all pages and categories duplicates on domain.com/site/ However, as it got crawled I saw that all domain.com/ pages have rel=canonical with main page tag (does it mean something?). Thing is I will fix permalinks structure and I think WP automatically redirects if it is changed from /?page_id= to /%category%/%postname%/ or /%postname%/ Isn't there something I miss? Second problems is a forum. After a crawl it found over 5k errors and over 5k warnings. Those are: Duplicate page content; Duplicate page title; Overly-Dynamic URLs; Missing Meta descr; Title Element too long. All those come from domain.com/forum/ (fortunately, there are no domain.com/site/forum duplicates). What could be an easy solution to this?
Technical SEO | | OVJ0 -
Duplicate page error
SEO Moz gives me an duplicate page error as my homepage www.monteverdetours.com is the same as www.monteverdetours.com/index is this actually en error? And is google penalizing me for this?
Technical SEO | | Llanero0 -
How can I have pages with media that changes and avoid duplicate content when the text stays the same?
I want to have a page that describes a specific property and/or product. The top part of the page has media options such as video and photos while the bottom includes the description. I know I can set up the media in tabs and have it separated by javascript, but everything resides on one page so there are no duplicate content issues. Example: http://www.worldclassproperties.com/properties/Woodside BUT what if I need to the photos and the videos to have separate URLs so I can link to them individually? For example, for a real estate site blog, I may want to send visitors to the page of the home tour. I don't want to link them to the version of the page with the photos because I want them to arrive on the video portion. Example: http://www.worldclassproperties.com/properties/Woodside?video=1 Is there any way to get around the problem that would result from the duplicate content of the product/property description? I do not have the resources in the budget to make two unique descriptions for every page.
Technical SEO | | WebsightDesign0 -
Our Development team is planning to make our website nearly 100% AJAX and JavaScript. My concern is crawlability or lack thereof. Their contention is that Google can read the pages using the new #! URL string. What do you recommend?
Discussion around AJAX implementations and if anybody has achieved high rankings with a full AJAX website or even a partial AJAX website.
Technical SEO | | DavidChase0 -
The Bible and Duplicate Content
We have our complete set of scriptures online, including the Bible at http://lds.org/scriptures. Users can browse to any of the volumes of scriptures. We've improved the user experience by allowing users to link to specific verses in context which will scroll to and highlight the linked verse. However, this creates a significant amount of duplicate content. For example, these links: http://lds.org/scriptures/nt/james/1.5 http://lds.org/scriptures/nt/james/1.5-10 http://lds.org/scriptures/nt/james/1 All of those will link to the same chapter in the book of James, yet the first two will highlight the verse 5 and verses 5-10 respectively. This is a good user experience because in other sections of our site and on blogs throughout the world webmasters link to specific verses so the reader can see the verse in context of the rest of the chapter. Another bible site has separate html pages for each verse individually and tends to outrank us because of this (and possibly some other reasons) for long tail chapter/verse queries. However, our tests indicated that the current version is preferred by users. We have a sitemap ready to publish which includes a URL for every chapter/verse. We hope this will improve indexing of some of the more popular verses. However, Googlebot is going to see some duplicate content as it crawls that sitemap! So the question is: is the sitemap a good idea realizing that we can't revert back to including each chapter/verse on its own unique page? We are also going to recommend that we create unique titles for each of the verses and pass a portion of the text from the verse into the meta description. Will this perhaps be enough to satisfy Googlebot that the pages are in fact unique? They certainly are from a user perspective. Thanks all for taking the time!
Technical SEO | | LDS-SEO0 -
Does 'framing' a website create duplicate content?
Something I have not come across before, but hope others here are able offer advice based on experience: A client has independently created a series of mini-sites, aimed at targeting specific locations. The tactic has worked very well and they have achieved a large amount of well targeted traffic as a result. Each mini-site is different but then in the nav, if you want to view prices or go to the booking page, that then links to what at first appears to be their main site. However, you then notice that the URL is actually situated on the mini-site. What they have done is 'framed' the main site so that it appears exactly the same even when navigating through this exact replica site. Checking the code, there is almost nothing there - in fact there is actually no content at all. Below the head, there is a piece of code: <frameset rows="*" framespacing=0 frameborder=0> <frame src="[http://www.example.com](view-source:http://www.yellowskips.com/)" frameborder=0 marginwidth=0 marginheight=0> <noframes>Your browser does not support frames. Click [here](http://www.example.com) to view.noframes> frameset> Given that main site content does not appear to show in the source code, do we have an issue with duplicate content? This issue is that these 'referrals' are showing in Analytics, despite the fact that the code does not appear in the source, which is slightly confusing for me. They have done this without consultation and I'm very concerned that this could potentially be creating duplicate content of their ENTIRE main site on dozens of mini-sites. I should also add that there are no links to the mini-sites from the main site, so if you guys advise that this is creating duplicate content, I would not be worried about creating a link-wheel if I advise them to link directly to the main site rather than the framed pages. Thanks!
Technical SEO | | RiceMedia0