Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Canonical for duplicate pages in ecommerce site and the product out of stock
-
I’m an SEO for an ecommerce site that sells shoes
I have duplicate pages for different colors of the same product (unique URL for each color),
Conventionally I have added canonical tags for each page, which direct to a specific product URL
My question is what happens when a product which the googlbot is direct to, is out of stock but is still listed in the canonical tag ?
-
If the canonical page disappears when it's out of stock, the user will get a 404 error when they try to access that URL. You'll need to canonicalize duplicates to a generic product or category page that won't disappear when the product is out of stock. Furthermore, if a product goes out of stock and you'll have more in stock later, it's best (for SEO purposes) to leave the page with an "out of stock" notice rather than remove it completely from the website.
-
I have a similar query. However in my case if the out of stock item is discontinued the page is removed but available product variations may remain.
What happens in the case where my canonical is out of stock and the page removed but other product variations are available?
Thanks,
-
To my knowledge, the behavior of the googlebot is not influenced by whether or not the product is out of stock. Is the page still accessible when the product is out of stock, or does it not display at all?
If the product page remains with an "out of stock" message, that's what users from search will see. If the product page becomes inaccessible when it goes out of stock temporarily, users from search will likely see a 404 page.
You may want to canonicalize to a higher level category page rather than one of the product variation pages. That way, it won't be an issue if one product variation goes out of stock.
May I ask which ecommerce software you are using?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Removing a canonical tag from Pagination pages
Hello, Currently on our site we have the rel=prev/next markup for pagination along with a self pointing canonical via the Yoast Plugin. However, on page 2 of our paginated series, (there's only 2 pages currently), the canonical points to page one, rather than page 2. My understanding is that if you use a canonical on paginated pages it should point to a viewall page as opposed to page one. I also believe that you don't need to use both a canonical and the rel=prev/next markup, one or the other will do. As we use the markup I wanted to get rid of the canonical, would this be correct? For those who use the Yoast Plugin have you managed to get that to work? Thanks!
Technical SEO | | jessicarcf0 -
URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?
I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.
Technical SEO | | the-gate-films0 -
Product Variations (rel=canonical or 301) & Duplicate Product Descriptions
Hi All, Hoping for a bit of advice here please, I’ve been tasked with building an e-commerce store and all is going well so far. We decided to use Wordpress with Woocommerce as our shop plugin. I’ve been testing the CSV import option for uploading all our products and I’m a little concerned on two fronts: - Product Variations Duplicate content within the product descriptions **Product Variations: - ** We are selling furniture that has multiple variations (see list below) and as a result it creates c.50 product variations all with their own URL’s. Facing = Left, Right Leg style = Round, Straight, Queen Ann Leg colour = Black, White, Brown, Wood Matching cushion = Yes, No So my question is should I 301 re-direct the variation URL’s to the main product URL as from a user perspective they aren't used (we don't have images for each variation that would trigger the URL change, simply drop down options for the user to select the variation options) or should I add the rel canonical tag to each variation pointing back to the main product URL. **Duplicate Content: - ** We will be selling similar products e.g. A chair which comes in different fabrics and finishes, but is basically the same product. Most, if not all of the ‘long’ product descriptions are identical with only the ‘short’ product descriptions being unique. The ‘long’ product descriptions contain all the manufacturing information, leg option/colour information, graphics, dimensions, weight etc etc. I’m concerned that by having 300+ products all with identical ‘long’ descriptions its going to be seen negatively by google and effect the sites SEO. My question is will this be viewed as duplicate content? If so, are there any best practices I should be following for handling this, other than writing completely unique descriptions for each product, which would be extremely difficult given its basically the same products re-hashed. Many thanks in advance for any advice.
Technical SEO | | Jon-S0 -
How to change the woocommerce product page permalink
Sorry Posting it again. How I can change the product URL structure. Please let me know how to fix woocommerce permalink in wordpress. My current URL is http://www.ayurjeewan.com/product/divya-ashmarihar-kwath and I want to like (only post name) http://www.ayurjeewan.com/divya-ashmarihar-kwath Attached is the screenshot of option available. qa2hZMP.jpg
Technical SEO | | JordanBrown0 -
Product Pages Outranking Category Pages
Hi, We are noticing an issue where some product pages are outranking our relevant category pages for certain keywords. For a made up example, a "heavy duty widgets" product page might rank for the keyword phrase Heavy Duty Widgets, instead of our Heavy Duty Widgets category page appearing in the SERPs. We've noticed this happening primarily in cases where the name of the product page contains an at least partial match for the desired keyword phrase we want the category page to rank for. However, we've also found isolated cases where the specified keyword points to a completely irrelevent pages instead of the relevant category page. Has anyone encountered a similar issue before, or have any ideas as to what may cause this to happen? Let me know if more clarification of the question is needed. Thanks!
Technical SEO | | ShawnHerrick0 -
Home Page .index.htm and .com Duplicate Page Content/Title
I have been whittling away at the duplicate content on my clients' sites, thanks to SEOmoz's pro report, and have been getting push back from the account manager at register.com (the site was built here and the owner doesn't want to move it). He says these are the exact same page and he can't access one to redirect to the other. Any suggestions? The SEOmoz report says there is duplicate content on both these urls: Durango Mountain Biking | Durango Mountain Resort - Cascade Village http://www.cascadevillagehotel.com/index.htm Durango Mountain Biking | Durango Mountain Resort - Cascade Village http://www.cascadevillagehotel.com/ Your help is greatly appreciated! Sheryl
Technical SEO | | TOMMarketingLtd.0 -
How to prevent duplicate content at a calendar page
Hi, I've a calender page which changes every day. The main url is
Technical SEO | | GeorgFranz
/calendar For every day, there is another url: /calendar/2012/09/12
/calendar/2012/09/13
/calendar/2012/09/14 So, if the 13th september arrives, the content of the page
/calendar/2012/09/13
will be shown at
/calendar So, it's duplicate content. What to do in this situation? a) Redirect from /calendar to /calendar/2012/09/13 with 301? (but the redirect changes the day after to /calendar/2012/09/14) b) Redirect from /calendar to /calendar/2012/09/13 with 302 (but I will loose the link juice of /calendar?) c) Add a canonical tag at /calendar (which leads to /calendar/2012/09/13) - but I will loose the power of /calendar (?) - and it will change every day... Any ideas or other suggestions? Best wishes, Georg.0 -
Should there be a canonical tag on my 404 error page?
In my crawl diagnostics, I notice some 4xx client errors. They are appearing for pages that no longer exist, so I'm not sure what the problem is. Shouldn't they just be dealt as 404's? Anyway, on closer inspection I noticed that my 404 error page contains a canonical tag which points to the missing page. Could this be the issue? Is it a good idea to remove the canonical tag from this error page? Thanks.
Technical SEO | | Leighm0