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    4. Bad SEO Practice: in title tag?

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    Bad SEO Practice: in title tag?

    Intermediate & Advanced SEO
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    • Eric_Lifescript
      Eric_Lifescript last edited by

      Greetings,

      I just discovered that some of our content was produced with
      tags in the title tag.

      Example: <title>Diabetes Symptoms <br> In Women Over 40</title>

      My gut says this is bad for SEO, but I couldn't find a definitive answer on the web, so I thought I would ask the community of gurus here at Moz. 🙂 Thanks in advance for any reply.

      Kind regards,

      Eric

      1 Reply Last reply Reply Quote 0
      • MattAntonino
        MattAntonino @EGOL last edited by

        I love the way you phrase things. lol

        I agree with EGOL here - it's definitely not helpful, it's definitely not needed, it could be harmful, and it's a sign of other potential issues. I would definitely work to remove it from the title.

        Plus,
        .... I mean what's it trying to accomplish? This tells me it's auto-generated or (stealing EGOL's word) "dumb." because it's a line break. You can't line break a title. I mean I could see some example of code that are meant to do something in a title (for instance, **for bold) but not BR? It makes no sense. **

        1 Reply Last reply Reply Quote 2
        • EGOL
          EGOL @4RS_John last edited by

          If I see code in a title tag, I will know that a dumb programmer worked on that site.  It tells me that there could be other surprises waiting inside.

          So, I will not click into that site.  I will skip over it.

          If
          was in the titel tags of one of my sites we would do whatever is needed to get it out of there.  We would work for an entire week to get rid of it because we don't want to be in the SERPs with our pants down.

          MattAntonino 1 Reply Last reply Reply Quote 3
          • 4RS_John
            4RS_John Subscriber last edited by

            Like Mary, I'm not a guru, but don't think it'll harm your SEO, but:

            • What does Google display for these sites? If the
              is displaying in search results, that's 4 of your precious characters wasted that could be used to convince people to click on your site.
            • What do browsers do when they encounter a
              in a title tag? It might get kind of ugly up in the tab or title bar.

            TL;DR: If you can get rid of them I would.

            EGOL 1 Reply Last reply Reply Quote 2
            • RevolutionMary
              RevolutionMary last edited by

              Well I'm no Guru -but it seems to me like the
              is unnecessary. I don't think it is harmful to search, but visually if that
              is appearing on your browser tabs/search results it'll look odd to the user so I guess in that sense it's not great.

              MOZ has a great write up on best title tag practices for SEO, and they give the optimal format as:

              Primary Keyword - Secondary Keyword | Brand Name

              If it were my content I would probably change it, just to be safe. Hope this helps.

              1 Reply Last reply Reply Quote 1
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