Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Link flow for multiple links to same URL
-
Hi there,
my question is as follows:How does Google handle link flow if two links in a given page point to the same URL? (do they flow link individually or not?)
This seems to be a newbie question, but actually it seems that there is little evidence and even also little consensus in the SEO community about this detail.
- Answers should include source
- Information about the current state of art at Google is preferable
- The question is not about anchor text, general best practises for linking, "PageRank is dead" etc.
We do know that the "historical" PageRank was implemented (a long time ago) without special handling for multiple links, as e.g. last stated by Matt Cutts in this video: http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718
On the other hand, many people from the SEO community say that only the first link counts. But so far I could not find any data to back this up, which is quite surprising.
-
I totally agree on the focus thing in general - it's not helpful to act with PageRank in mind when it comes to layout decisions etc.
But: For large websites (e.g. 100,000 pages and up) crawl rate, indexing and rankings of deeper parts of the site depend heavily on the internal link graph. Taking a deeper look at the internal link graph gives us a lot of useful information in these cases, does it?
Now: Think of links sitting in a template that gets used on 50,000 pages. A little change here is likely to cause quite a difference in the internal link graph.
For example I've run PageRank simulations with both models on a smaller website with only 1,500 pages / 100,000 links. For many pages, the little difference ends up with 20-30% more or less internal PageRank - for these individual pages, this could be crucial for crawling, indexation and rankings. Still not useful?
Since moz runs it's own iterative PR like algorithms: How do you guys handle this with mozRank / mozTrust? Which model leads to better correlations with rankings?
-
- The links both get PageRank flow...
- The link value gets divided, though, so it wouldn't exactly double the value.
- The link extraction process might choose to only select one link from the page based on certain factors (perhaps ignoring some links not because they are duplicative but based on location, or other qualifiers)
Here is Matt Cutts talking about this very issue. And here again. It is the closest thing we have to an answer.
I think the reason for the "first link counts" is really an extension of an understanding of PageRank. Let's say a page has 1 outbound link. It gets 100% of the value passable by that page. Now, let's say the page adds another link, but it is the exact same link. Now, each link gets 50%. The sum total is 100%. It is as if the 2nd link were never added. But, this calculation changes depending on the other links on the page. Let's say a page has 2 links on it. One to you, one to someone else. 50/50. If you get another, you jump to 67/33. Slightly better. As the page increases in number of links, your additional link approaches a doubling of the first link's value. So on one end of the spectrum it is valueless. On the other end of the spectrum it doubles.
The other question is whether anchor text is counted for all links. Some experimentation indicates that only the 1st anchor text matters. This might also indicate the selection / extraction process mentioned in #2.
That all being said, I think I agree with Matt Cutts on this one. This is such a small issue that you really should focus on bigger picture stuff. It is interesting, yes, but not particularly useful.
I hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Virtual URL Google not indexing?
Dear all, We have two URLs: The main URL which is crawled both by GSC and where Moz assigns our keywords is: https://andipaeditions.com/banksy/ The second one is called a virtual url by our developpers: https://andipaeditions.com/banksy/signedandunsignedprintsforsale/ This is currently not indexed by Google. We have been linking to the second URL and I am unable to see if this is passing juice/anything on to the main one /banksy/ Is it a canonical? The /banksy/ is the one that is being picked up in serps/by Moz and worry that the two similar URLs are splitting the signal. Should I redirect from the second to the first? Thank you
On-Page Optimization | | TAT1000 -
Does Google penalize you for reindexing multiple URLS?
Hello, Just a quick, question! I was wanting to know if multiple page indexing (site overhaul) could cause a drop in organic traffic ranking or be penalized by Google for submitting multiple pages at one time. Thanks
On-Page Optimization | | InternetRep0 -
Is the URL Matching the Page Title Important?
Hello I have tried searching for an answer on this but I can't get a clear answer due to the results when searching for URL title. I have just launched our second Shopify site for one of our brands. My first site launched in 2014 but when I launched I didn't pay much heed to SEO for page titles, URLs, etc so have retrospectively fixed this over time. For my Shopify site just launching I want to get it as right as possible from the start (learning from mistakes). My question is regarding URLs and what my approach should be for better SEO. So, I have a page with a Title of Newton Leather Wallets, Purses, Card Holders & Glasses Cases and the URL is https://www.tumbleandhide.com/collections/newton-leather-wallets-card-holders It was my understanding that I should try and make the URL reflect the Page Title more accurately. The problem is that this takes the character count to 77. On other pages it can be in the 80s. Will the above link be better for SEO than say just https://www.tumbleandhide.com/collections/newton I am just wary of the URL's being too long as my Moz Site Crawl is returning a lot of URLs that are too long. Thanks in Advance.
On-Page Optimization | | lukegj0 -
Ecommerce URLs with numbers
Hi everybody! I have to optimize an ecommerce where somebody has previously done the SEO optimization, although the URLs have numbers before the product's name They have told me that these numbers are useful to find the products, so I think it shouldn't be really bad if I don't redirect them to "clear" ones. For example: /colesterol-sobrepeso/2217-hc-grass-capsulas-duras-15-capsulas.html > /colesterol-sobrepeso/hc-grass-capsulas-duras-15-capsulas.html Am I right? After all, they contain the keywords and the subfolders are also ok. Or it would be better if I redirect the whole site? Thanks!
On-Page Optimization | | Estherpuntu0 -
Should I use an acronym in my URL?
I know that Google understands various acronyms. Example: If I search for CRM System, it knows i'm searching for a customer relationship management system. However, will it recognize less known acronyms? I have a page geared specifically for SAP data archiving for human capital management systems. For those in the industry, they simply call it HCM. Here is how I view my options: Option #1: www.mywebsite.com/sap-data-archiving/human-capital-management Option #2: www.mywebsite.com/sap-data-archiving/hcm Option #3: www.mywebsite.com/sap-data-archiving/hcm-human-capital-management With option #3, i'm capturing the acronym AND the full phrase. This doesn't make my URL overly long either. Of course, in my content i'll reference both. What does everyone else think about the URL? -Alex
On-Page Optimization | | MeasureEverything0 -
How to Structure URL's for Multiple Locations
We are currently undergoing a site redesign and are trying to figure out the best way to structure the URL's and breadcrumbs for our many locations. We currently have 60 locations nationwide and our URL structure is as follows: www.mydomain.com/locations/{location} Where {location} is the specific street the location is on or the neighborhood the location is in. (i.e. www.mydomain.com/locations/waterford-lakes) The issue is, {location} is usually too specific and is not a broad enough keyword. The location "Waterford-Lakes" is in Orlando and "Orlando" is the important keyword, not " Waterford Lakes". To address this, we want to introduce state and city pages. Each state and city page would link to each location within that state or city (i.e. an Orlando page with links to "Waterford Lakes", "Lake Nona", "South Orlando", etc.). The question is how to structure this. Option 1 Use the our existing URL and breadcrumb structure (www.mydomain.com/locations/{location}) and add state and city pages outside the URL path: www.mydomain.com/{area} www.mydomain.com/{state} Option 2 Build the city and state pages into the URL and breadcrumb path: www.mydomain.com/locations/{state}/{area}/{location} (i.e www.mydomain.com/locations/fl/orlando/waterford-lakes) Any insight is much appreciated. Thanks!
On-Page Optimization | | uBreakiFix0 -
Navigation Links Causing Too Many Links Help?
Hello, I have read some SEOMOZ search results for this, but am still concerned that Google may see 4,500 Too Many Link warnings as a problem. This is caused primarily due to our header navigation, which is not intended to be keyword stuffing, but to provide all avenues for our breadth of content. site: crazymikesapps.com. Most answers seem to advise if there is no keyword stuffing at hand don't worry about it. Any help appreciated. thank you Mike
On-Page Optimization | | crazymikesapps0 -
What is the best setup for conical Links
Should I have the conical link state: 1. www.autoinsurancefremontca.com 2. www.autoinsurancefremontca.com/index.html 3. autoinsurancefremontca.com Also do you need a conical link on each page if you have more than one page on your site?
On-Page Optimization | | Greenpeak0