Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Google Flux in Rankings Or Something More Serious

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Google Flux in Rankings Or Something More Serious

    Intermediate & Advanced SEO
    3
    4
    3325
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • znotes
      znotes last edited by

      Hi all,

      Two weeks ago i noticed that one of our pages which normally ranks in the top 5 of search results dropped out of the top 50 results. I checked to make sure there were no Google penalties and checked to make sure the page was crawlable. Everything seemed fine and after a few hours our page went back into the number one position. I assumed it was a Google Flux.

      This number one ranking lasted about a week, today I see my page has dropped out of the top 50 yet again and hasn't come back up. again there are no penalties and there doesn't seem to be issues with the page. I'm hoping it comes back up to the top by tomorrow.

      What could be causing such a big dip multiple times?

      1 Reply Last reply Reply Quote 0
      • znotes
        znotes @MattAntonino last edited by

        The page wasn't a time sensitive query at all, it's a product page which we traditionally rank well for. I've checked out links to the page as well and i haven't seen anything out of the ordinary. I'm hoping it's testing related with the new Penguin release like you've stated.

        Thanks!

        1 Reply Last reply Reply Quote 0
        • MattAntonino
          MattAntonino last edited by

          Is it related to a time-of-day query? I see what I can only describe as QDF fluctuations sometimes.

          We have run the same keyword rankings every hour for 48 hours before. All 48 were unique sets of results ... the top "100" ended up including almost 300 different URLs. A lot of the fluctuation was on page 1. We saw that a search that "deserves freshness" ended up fluctuating MUCH more. Say "restaurants near Melbourne."  In the morning we often saw different results to dinner-time.Over a couple days it's hard to say but especially on mobile, those things are changing fast.

          (It's the old context question. If you type "who is the President" you get info about Obama. If you type "who is his wife" you get random info. But if you say those two questions in Google mobile, it returns Michelle Obama info.)

          I do think your exact issue may be some testing, though. We have an idea that the newest/last release Penguin is coming soon. Testing makes just as much sense in your case. (The results often shift, go back, shift, go back.) I would start checking links & cleaning up in any case.

          znotes 1 Reply Last reply Reply Quote 0
          • EGOL
            EGOL last edited by

            Check to see if there is a duplicate or near-duplicate of your content out there.  Take a unique string of text that is a 10 to 20 words long.   Search Google for it between quotes.  See if someone is republishing your content.   Try this a few times with different portions of your text.

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • CarolynSC

              Does google ignore ? in url?

              Hi Guys, Have a site which ends ?v=6cc98ba2045f for all its URLs. Example: https://domain.com/products/cashmere/robes/?v=6cc98ba2045f Just wondering does Google ignore what is after the ?. Also any ideas what that is? Cheers.

              Intermediate & Advanced SEO | | CarolynSC
              0
            • MichaelWhyley

              Newly designed page ranks in Google but then disappears - at a loss as to why.

              Hi all, I wondered if you could help me at all please? We run a site called getinspired365.com (which is not optimised) and in the last 2 weeks have tried to optimise some new pages that we have added. For example, we have optimised this page - http://getinspired365.com/lifes-a-bit-like-mountaineering-never-look-down This page was added to Google's index via webmaster tools. When I then did a search for the full quote it came back 2nd in Google's search. If I did a search for half the quote (Life is a bit like mountaineering) it also ranked 2nd. We had another quote page that we'd optimised that displayed similar behaviour (it ranked 4th). But then for some reason when I now do the search it doesn't rank in the top 100 results. This, despite, an unoptimised "normal" page ranking 4th for a search such as: Thousands of geniuses live and die undiscovered. So our domain doesn't seem to be penalised as our "normal" pages are ranking. These pages aren't particularly well designed from an SEO standpoint. But our new pages - which are optimised - keep disappearing from Google, despite the fact they still show as indexed. I've rendered the pages and everything appears fine within Google Webmaster Tools. At a bit of a loss as to why they'd drop so significantly? A few pages I could understand but they've all but been removed. Any one seen this before, and any ideas what could be causing the issue? We have a different URL structure for our new pages in that we have the quote appear in the URL. All the content (bar the quote) that you see in the new pages are unique content that we've written ourselves. Could it be that we've over optimised and Google view these pages as spam? Many thanks in advance for all your help.

              Intermediate & Advanced SEO | | MichaelWhyley
              0
            • adzhass

              Google cache is showing my UK homepage site instead of the US homepage and ranking the UK site in US

              Hi There, When I check the cache of the US website (www.us.allsaints.com) Google returns the UK website. This is also reflected in the US Google Search Results when the UK site ranks for our brand name instead of the US site. The homepage has hreflang tags only on the homepage and the domains have been pointed correctly to the right territories via Google Webmaster Console.This has happened before in 26th July 2015 and was wondering if any had any idea why this is happening or if any one has experienced the same issueFDGjldR

              Intermediate & Advanced SEO | | adzhass
              0
            • owengna

              Does sharing same Business Name affect Google ranking?

              Hey guys, We have been working for a client who is offering graphic design work almost 2 months. It is a new business and let's say the business name is ABC Graphic Design. So far all the pages are indexed, we built natural links through local directories, blog postings on relevant niche blogs and social media. We optimised the content and meta tags like we always do. However, none of the target keywords appear on the first 10 pages. This is quite odd considering we had a client who was doing the same business and we managed to show some progress in the first 2 months. We did some research and noticed that there are 2 ABC design websites with similar domain names and offering same services. They have nothing to do with my client and they are located in overseas. When i search ABC Graphic Design, the results show other companies instead of my client. My question is whether having a similar business name would affect the ranking. Obviously the other 2 websites have longer history and better ranking. Any suggestions?

              Intermediate & Advanced SEO | | owengna
              0
            • nm1977

              How to recover google rank after changing the domain name?

              I just started doing SEO for a new client. The case is a bit unique as they build a new website and for some reason lunched in under another domain name. Old name is foodstepsinasia.com and new one is foodstepsinasiatravel.com OLD one is a respected webites with 35 in MOZ page authority and with +15000 incomming link (104 root domains) NEW one is curently on 0 The programmer has just that build the new website has set it up so that when people write or find the old domain name it redirect to the front page of the new website with the new domain name. this caused that my friends lost a lot of their rankings was so I believ it was a very bad solution. But I also think I can get most of the old rankings back, but my question is what to do now to get as much back of the rankings as fast as possible?? A) I believe I must change the domain name back to foodstepsinasia.com on the new website ? O B) Should I on the old website try finding the url of the pages with most page authority and recreate these urls on the new website or should i redict them to a page with related content? Looking forward to feedback from someone who have experience with similar cases. Thanks!

              Intermediate & Advanced SEO | | nm1977
              0
            • sandeep.clickdesk

              My website is not ranking for primary keywords in Google

              I need help regarding some SEO strategy that need to be implemented to my website http://goo.gl/AiOgu1 . My website is a leading live chat product, daily it receives around 2000 unique visitors. Initially the website was impacted by manual link penalty, I cleaned up lot of backlinks, the website revoked from the penalty some where around June'14. Most of the secondary and longtail Keywords started ranking in Google, but unfortunately, it do not rank well for the primary keywords like (live chat, live chat software, helpdesk etc). Since I have done lot of onsite changes and even revamped the content but till now I dont find any improvement. I am unable to understand where I have got structed.
              can anyone help me out?

              Intermediate & Advanced SEO | | sandeep.clickdesk
              0
            • benners

              Can too many NoFollow links damage your Google rankings?

              I've been trying to recover from a Google algorithm change since Sep 2012, so far without success. I'm now wondering if the nofollow on external links in my blog posts are actually doing me damage. http://www.smartdatinguk.com/blog/ Does anyone have any experience of this?

              Intermediate & Advanced SEO | | benners
              0
            • Endora

              Why am I not ranking in Google, but I am in Yahoo and Bing?

              The website in question is: www.stbarthexclusives.com Our keywords are currently ranking for both Bing and Yahoo, but we're not appearing anywhere on Google. The website is being crawled successfully, but we still don't have any results. I hoping somebody can point me in the general right direction to fix/correct this problem. Additionally, there's a decent amount of "rel=canonical tags" on the website. If that helps your evaluation. Any advice would be greatly appreciated

              Intermediate & Advanced SEO | | Endora
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.