Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword Explorer is Now Live; Ask Me Anything About It!
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Thanks Dmytro! If there's any features or functionality you'd love to see added, let us know
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My Keyword Explorer is showing 15,000 keyword queries available. If this is correct, then this is awesome. I especially love the SERP analysis. Great job, guys!
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How can we change the search engine from US into AU? Since most of our clients are AU, really need your help here. Your thoughts are really appreciated.
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It should be 300 queries/month if you are on $99/month Pro Plan. When did you join?
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With Moz pro, it says I get 5. Is that per day? Month? Ever?
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It's amazing! What I like about Moz - is ethics. You guys create awesome tools/upgrades without asking to pay extra. I doubt that many companies do that. For that reason, I'm going to upgrade
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Search volume discrepancies between keyword tools
I'm feeling like I'm basing all my research time on tools that I cannot necessarily trust. Between Google keyword planner, Keywords everywhere chrome extension, and Moz keyword explorer, I'm getting wildly different results on 2 simple keywords related to colleges with baking & pastry arts degrees. "baking college", "baking colleges" So Keyword planner won't give me any search volume for those 2 words, I don't even see them in the results. Instead, it decides I really meant "baker college" which has 33,100 global searches. I tried telling it use only closely related terms, but it keeps giving me "baker college" and refuses to show me the terms I asked for. Stubbornly useless. Keywords everywhere says both of these keywords bring in 33,100 searches. It does not tell me those searches were for "baker college." Totally misleading. Moz keyword explorer says baking college as 0-10 volume, baking colleges has 101-200 volume. So at least it's not trying to give me "baker college" numbers. Perhaps I can trust this, but it's not convenient to upload hundreds of various keywords at a time to pull the volume numbers like I do with the other tools. With Keyword planner making assumptions and grouping unrelated terms together, and Keywords everywhere using those numbers without pointing out the assumptions, I feel like I can't trust anything without taking time to dig into the discrepancies, which is impossible with hundreds of keywords. Do you know of any good search volume tools that don't force or hide assumptions? Thanks.
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Moz Keyword Tool Monthly Volume
Ive recently put together a Keyword List of about 100 keywords on the Moz Keyword Explorer tool. One keyword, aerial filming, stood out as very low search volume of 51 - 100. I took the same 100 keywords and passed them through the Google Keyword Planner by Google AdWords. Aerial Filming has an average search volume of 1k - 10k according to the Keyword Planner. Even though Keyword Planner gives me a range of 1k - 10k, the lowest number is still 10 times higher than what the Moz Keyword Explorer was indicating. This drastic difference of volume was consistent across all 100 keywords. All of the Monthly Volume numbers were divided by 10. Why does Moz Keyword Tool display a search volume that is 10x less than what Google Keyword Planner is suggesting?
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What is a Good Keyword Priority Score?
Howdy gang, This is my last discussion post in the series on keyword metrics in KW Explorer & Moz Pro (previously on Keyword Difficulty, Opportunity, & Volume). In this one, let's chat about the "Priority Score," a feature you'll find in Keyword Explorer on any lists you build. Priority was conceived to help aggregate all the other metrics - Difficulty, Opportunity, Volume, and (if you choose to use it) Importance. We wanted to create an easy way to sort keywords so the cream would rise to the top -- cream in this case being keywords with low difficulty, high opportunity, strong volume, and high importance (again, if you choose to use it). Thus, when it comes to Priority Score, there's no particular number you should necessarily seek out, but higher is better. When you get into the ranges of 80+ (which is quite rare, Single Malt Scotch is one of the few examples I could find, and only because it's volume is so high and there's only a couple SERP features), you're generally talking about keywords with high demand (lots of monthly searches), the difficulty isn't too crazy (a website in the 55-80 DA range might have a shot), and the CTR Opportunity is decently strong (usually not too many SERP features that take clicks and attention away from the organic web results). Below that score range, you're usually finding keywords where one or more of those isn't true -- there's either lower volume, heavier competition, or lots of SERP features with the accompanying lower estimated CTR. When you're building KW lists, my view is that there's no "good" or "bad" Priority scores, only relative scores. Priority should be used to help you determine which terms and phrases to target first -- it's like a cheat code to unlock the low hanging fruit. If you build large lists of 50-100 or more keywords, Priority is a powerful and easy way to sort. It becomes even more useful if you use the Importance score to help add an estimation of value to you/your business/your client in to the mix. In that case, Importance can cut Priority by up to 2/3rds (if you set it at 1) or raise it by a little more than 3X (if you set it at 10). This is hyper-useful to nudge keywords with middling scores up if they're super-important to your marketing efforts. Look forward to your feedback, and thanks for checking these out!
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What is a Good Keyword Volume Score?
Hi All! Continuing my series of discussions about the various keyword scores we use here at Moz (previously: Keyword Difficulty & Keyword Opportunity)... Let's move on to Volume. Volume in Moz's tools is expressed in a range, e.g. Bartending Certification has volume of 201-500. These ranges correspond to data we have suggesting that in an average month, that keyword is searched for a minimum of X to a maximum of Y (where X-Y is the volume range). We use clickstream data as well as data from Google AdWords and then some PPC AdWords campaigns we run and have access to when we build the models for our volume data. As such, we've got very high confidence in these numbers -- 95%+ of the time, a given keyword's monthly search volume on Google will fall inside that range. If you want to see all the nitty gritty details, check out Russ Jones post on Moz's Keyword Volume and how we calculate it. As far as a "good" volume score -- higher is usually better, as it means more demand, but lots of keywords with low volume scores can also add up to strong traffic when combined, and they may be more relevant. Capturing exactly the audience you want that also wants you is what SEO is all about. p.s. When Keyword Explorer or Moz Pro gives you a "no data" or "unknown" volume number, it may just mean we haven't collected information from our clickstream providers or AdWords crawls, not that the keyword has no volume (though it sometimes means that, too, we just don't know yet). One way to verify - see if Google Suggest autofills it in when you type in the search box. If it does, that's usually a sign there's at least some volume (even if it's only a few searches a month).
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National or local tracking of keywords
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