Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do you need contact details (NAP) on every page of your website for local search ranking ?
-
We’ve got a clients site which doesn't have the contact details on every page, all the contact details are on the /contact page which is using the schema.org local business markup
Some sites that our outranking us locally have their contact details on all pages, where as others only have it on the contact page also.
Is having your contact details on every page a ranking factor for local search ?
-
Hey Mike!
You've received great feedback from the community here (nice job, everybody!). While it's not a requirement to have complete NAP on every page, it is a best practice. I see these 3 options open to you:
-
Convince the client to go with a more normal layout. If you can, put complete NAP in the footer.
-
If no dice on that, put it in the masthead.
-
And if that won't work, you could certainly put it at the bottom of the main body of the pages, incorporating it into your call to action.
Hope this helps!
-
-
If there's no footer, why not at the top of the page. Something along the lines of "Located at the intersection of street and road in the center of Town" with a nice, obvious Click to Call?
-
Laura is right "they are sacrificing increased sales and UX to aesthetics" Customers that want "Pretty" over Marketable are impossible to please. IF you are somehow able to accomplish this task, that customer will expect you to deliver on every unimaginable request.
I have left campaigns do to this refusal to "bend" for reasonable results.
KJr
-
Ugh. I can't really speak to your precise issue without the URL, but it's possible they are sacrificing increased sales and UX to aesthetics. If they won't budge, you'll have to work harder to improve local search performance in other areas like off-site business citations and reviews.
-
Thanks for the response Laura, the reason the client dosnt want to put in on every page is that the site is a fullscreen website so dosnt have a footer, and thus no obvious place to put the contact details on each page, but if it could provide a ranking boost, we could convince them to consider it
-
If you are targeting local customers, you probably want to put the contact information on every page for the sake of users regardless of whether or not you need it for the search engines. Why does your client not want to put it on every page, even if it's just in the footer?
Aside from usability concerns, having the address on the page is a strong signal to search engines that you are a "local" business, meaning that you serve local customers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do I need to do for SEO when moving a business out of state?
Hello! So I have a business that I run out of a single location for the last 3 years. I am unfortunately having to move here in the next few weeks My question is what do I need to do in order to have the best chance at SEO for the new location? When should I make the changes? Does it take a long time for me to stop showing up in the previous location? and is there something I need to do to remove those? Also, is there an app or a website where I can find and update all listings at once or at least a bulk of them? I know that there are some weird sites that have my business info in them that I did not put there. Obviously these would have the wrong address. Some do not have a contact info or a way for me to log into them. What would I do with these sites? Thank you!
Local Listings | | Rmarkjr810 -
GMB Account Fallen Off Rankings in past 24 hours
My map pack presence has fallen off the face of the earth over the last 24 hours. My location The Escape Game Chicago was top 3 yesterday for 'escape room chicago' and now they only show up when searching for the exact brand name. What's weirder is I still rank #1 organically for that keyword.I have looked through the account, nothing seems to be totally amiss. Google has not notified me of any issues or penalties. I have no clue what happened.Can anyone point me in the right direction or provide some insight as to how I can recover my ranking?
Local Listings | | danieldaher0 -
GMB best practice for chiropractic office (individual vs. business pages)
For a chiropractic or other doctor's office with multiple doctors, should each have their own personal Google My Business page page AND a business page for the practice? If they just have a business page now, is it worth creating a page for each of the individual doctors? And what if some of them have different focuses (like a acupuncturist and chiropractor), does that mean you should make individual doctor pages when you otherwise wouldn't bother? And IF we should create pages for the individual doctors, should they all have the same address and website since they work in the same practice. Curious if there is a best practice for this... has anyone seen positive or negative results with or without the individual doctor pages? Thanks!
Local Listings | | Mike-i0 -
How do I rank inside the knowledge panel in the "people also search for" section?
Hello fellow Mozzers, In Google's knowledge panel there is a section at the bottom that says "people also search for" and a list of competitors is displayed. I'm hoping to get some information I can use to get my client listed there on top of the local organic results. The more SERP presence, the better. Attached image should provide clarity to those who are confused. I suspect I know the answer to this question, but since I can't find a source to verify my beliefs, I'm crowdsourcing. Thanks in advance! NhoihY1
Local Listings | | brettmandoes0 -
How to change your location for local search results?
Hi Everybody Back in december 2015 I came across this article https://gofishdigital.com/google-results-change-location/ explaining how to change location for local search results using the google emulation tool by setting up new coordinates. This was also picked up by mikeblumenthals' blog as being one of the best way of doing this. I tried it at the time and it worked very well. I tried using it last week and again this week but my location no longer seems to update. I have tried it on fifferent computers located in different locations and still it doesn't work. Does anyone know if this feature is no longer available and if not what else they'd recommend to verify local search results. Thanks
Local Listings | | coolhandluc0 -
Why is the incorrect city name being appended to search results when that search is done from a completely different city? Screenshot Included
Hi Guys, This is weird. When searching "generator rentals" from within Vancouver/Lower Mainland and on a mobile device, our organic listing is ranked #1. That is the good news. The bad news is that for some reason the title returend is: Generator Rentals & Temporary Power Distribution - Edmonton". The "-Edmonton" is dynamically added, but I have no idea why. Edmonton is in a completely different province than Vancouver... over 720 miles apart. The only thing I can think of is that there is some sort conflict with our Google places account. You see, we do have an Edmonton branch. I have setup two branches... one for the Coquitlam/Vancouver branch and one for the Edmonton. And as far as I can tell, both are setup correctly. A screenshot from my iPhone has been linked (http://imgur.com/9YvyLDB). Any ideas would be appreciated. Thank you, Jarrett 9YvyLDB
Local Listings | | TrinityPower0 -
Is there a way to get your local SERP by zipcode?
I have multiple stores across various zipcodes and i'm having difficulty trying to provide an average Positioning on SERP by region. I do know that your SERP varies by region because different areas use different vernaculars. Does anyone know of a way that I can provide a SERP for keywords/terms by county or zip code?
Local Listings | | rpaiva0 -
How can I manually build local citations for a client?
Note: I am not interested in paying for services to build citations for me. I am managing building a client's citations. On many sites I am asked to create an account and verify my information. I have tried to create accounts using my client's email address and specified password so that they can manage their citations down the road should their NAP change. However, many sites require further verification such as security questions or a phone code. It isn't practical or effective to ask a client to confirm and verify all of these accounts. What is the most effective way to manually build local citations for a client? How can I get around the issue of email and phone verification?
Local Listings | | BlairKuhnen0
