Do you need contact details (NAP) on every page of your website for local search ranking ?
-
We’ve got a clients site which doesn't have the contact details on every page, all the contact details are on the /contact page which is using the schema.org local business markup
Some sites that our outranking us locally have their contact details on all pages, where as others only have it on the contact page also.
Is having your contact details on every page a ranking factor for local search ?
-
Hey Mike!
You've received great feedback from the community here (nice job, everybody!). While it's not a requirement to have complete NAP on every page, it is a best practice. I see these 3 options open to you:
-
Convince the client to go with a more normal layout. If you can, put complete NAP in the footer.
-
If no dice on that, put it in the masthead.
-
And if that won't work, you could certainly put it at the bottom of the main body of the pages, incorporating it into your call to action.
Hope this helps!
-
-
If there's no footer, why not at the top of the page. Something along the lines of "Located at the intersection of street and road in the center of Town" with a nice, obvious Click to Call?
-
Laura is right "they are sacrificing increased sales and UX to aesthetics" Customers that want "Pretty" over Marketable are impossible to please. IF you are somehow able to accomplish this task, that customer will expect you to deliver on every unimaginable request.
I have left campaigns do to this refusal to "bend" for reasonable results.
KJr
-
Ugh. I can't really speak to your precise issue without the URL, but it's possible they are sacrificing increased sales and UX to aesthetics. If they won't budge, you'll have to work harder to improve local search performance in other areas like off-site business citations and reviews.
-
Thanks for the response Laura, the reason the client dosnt want to put in on every page is that the site is a fullscreen website so dosnt have a footer, and thus no obvious place to put the contact details on each page, but if it could provide a ranking boost, we could convince them to consider it
-
If you are targeting local customers, you probably want to put the contact information on every page for the sake of users regardless of whether or not you need it for the search engines. Why does your client not want to put it on every page, even if it's just in the footer?
Aside from usability concerns, having the address on the page is a strong signal to search engines that you are a "local" business, meaning that you serve local customers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
[Local Search] Do you get penalized by using a Google Voice number for each seperate business location?
My client is expanding and opening up separate locations and I will be getting all their online business listings up and running. The client wants to use a single 1-888 number for all locations, however, it was my assumption that they would need a local number for each location to improve their ranking. Could I suggest using free Google voice numbers that get forwarded to their 1-888 number or will Google discredit us for this?
Local Listings | | aedesignco0 -
URL Structure and Keyword Focus for location page
Our company has around 1,700 locations across the country. These are contract shops mind you but still locations in which we will be placing pages for on our website. I have been browsing through all of the Local SEO blogs and trying to define the strategy for these. Here are a couple of outstanding questions I still have: 1. What should the URL structure of the page be for these locations? Keep in mind that there are some cities that have multiple locations in them so I can just do "/city/brand-keyword." I am thinking it should be "www.url.com/state/city/location-name"where the location name would for example "TXBrandName." 2. How should I structure the keyword focus for these pages? I am thinking that these pages will probably rank for some variations and should definitely include the city name although the search volume is very low. Currently I am thinking that they would be "keyword city – brand name." 3. How do we handle the shops that are contract and have a primary business already listed? We plan on listing them on GMB using "located inside of {business name}" on those that are contract shops. We originally considered using a suite# but one of the articles in Moz recommended not doing that. I just know that places like "Starbucks" and "Banfield" seem to use the "located inside of" without any issues. Any input would be greatly appreciated as we about to set all these up and I want to make sure we are setup for success as much as possible.
Local Listings | | Smart_Start0 -
SEO Google local listings
Hello We've recently started a campaign for a local business, and now the domain authority and the number of links to the site are equal if not more to all local major competitors (bar one) and organic rankings for relevant terms are increasing well... However we still do not appear in the google local listings, despite having a verified location business account - fully set up and active and linked to the website. Does anyone have any advice for increasing local rankings? Thanks in advance kind mozzers
Local Listings | | wearehappymedia0 -
Business Name Change and Local Listings
Hi, I'm working with a local bakery. We're going to change the name, rebuilt the site and branding, change to a new domain. My question is: Is it better to do all the local listings now, then go and update the name and website when we launch, or is it better to wait until the new site launches? Also, we're merging the catering brand into the new brand, what should I do with the old profiles from the catering business? There are 7 good reviews on various platforms (Facebook, Yelp, Google) Thanks!
Local Listings | | MichaelGregory0 -
Local Markup
Is there a way to use local markup for different cities? The point is we have one location but we offer our products in many cities. Through markup we want to indicate that we are also relevant in these cities other then our base location. Does any of you have experience with this or has a solution without manipulating Google?
Local Listings | | Maxaro.nl0 -
Local SEO Brand Name Question
I have a franchisee client where the standard practice is to list their brand name as (ex: "[Brand] of San Diego, CA") on their website. I don't think that's the legal business name of the company, just how corporate chooses to organize the franchisees. The client often uses this name in the offline world so it seems to fall within Google's guidelines for creating a listing on Google My Business. https://support.google.com/business/answer/3038177?hl=en&ref_topic=4540086 I've heard conflicting answers from Google Places reps on whether to use brand + location or just brand. I've also seen articles that state if your business name is greater than 40 characters it can often be shortened if directories choose to pull your business data from a different source and that would make the listing name inconsistent. I'd like the added benefit of keeping the location in but I know large franchises like Subway don't bother adding location though. Anyone have any experience with this?
Local Listings | | GSO0 -
Moz Local for Canada
Hello, Are there any plans to expand Moz Local to Canada? In the mean time, does anyone have a suggestion for a similar tool for Canadians?
Local Listings | | jenmcardle1 -
Yahoo Local Basic Listing Verifications Failing
Hey everyone, Over the last few weeks Yahoo Local's Basic Listings have been failing left and right for me. When working to verify a business listing, I have been trying the phone, snail mail and email verifications specifically, and am 100% sure I've been inputting the correct code, yet no matter how many attempts I make, I get the following error: http://i.imgur.com/pJ7ggBx.jpg This is for multiple accounts, not just a single instance. Seems Yahoo's just got an unfixed, prevalent bug. I've reached out to their Support for information, but they have been unresponsive. Anyone else running into this issue?
Local Listings | | copyjack0