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    4. Can an "Event" in Structured Data For Google Be A Webinar?

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    Can an "Event" in Structured Data For Google Be A Webinar?

    Intermediate & Advanced SEO
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    • 94501
      94501 last edited by

      I have a client who is has structured data for live business webinars.

      Google's documentation seems to talk more about music and tickets than this kind of thing.

      At the same time, we get an error in search console for "Name" and location, which they list as "webinar."

      Should I removed this failed structured data attempt or is there a way to fix it?

      Thanks!

      1 Reply Last reply Reply Quote 0
      • farukga13
        farukga13 last edited by

        It's possible!

        From mid of March 2020 Google announced new properties for  structured data events:

        • Virtual
        • Postponed
        • Schedled
        • Rescheduled
        • Move Online
        • Canceled

        You can find complete guide with code examples in my blog post.

        You think that's all?

        1 Reply Last reply Reply Quote 0
        • Rajnish_HE
          Rajnish_HE @CraigBradford last edited by

          Do you any update on the same? I am also facing same problem. I am not sure will it show the result in google.

          1 Reply Last reply Reply Quote 0
          • CraigBradford
            CraigBradford last edited by

            I've had a look at this in a fair amount of depth but I still can't get it working. I think there are a few things at play here:

            • Google documentation and Schema.org documentation disagree. Google says that location must be a place, Schema.org say it can be place, address or text. So your HTML could technically be correct according to schema.org docs and still show an error in the Google tool.
            • I think on some level event probably isn't the right property. The documentation says: "An event happening at a certain time and location...". I know that doesn't help you, just thinking out loud.
            • This might be worth thinking about: http://webmasters.stackexchange.com/questions/53885/which-schema-org-type-should-be-used-for-webinars - but I don't think it will help with rich snippets if that's what you're after.
            • This page gets rich snippets despite not having location, maybe just try the same approach and ignore the testing tool if it works in the SERPS

            Sorry I couldn't be more help. I'll add this reply to the Moz page too for the benefits of others.

            Rajnish_HE 1 Reply Last reply Reply Quote 1
            • CraigBradford
              CraigBradford last edited by

              It's more likely that you've made a typo than the name is wrong. The property name doesn't matter, you can name an event anything you want. My guess, without seeing it, is that the formatting is wrong in some way. I'd recommend starting off with one of the examples in the schema.org documentation and doing a find-and-replace for your equivalent details. Happy to take a look at the code if you're comfortable sharing it.

              Craig

              1 Reply Last reply Reply Quote 0
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