Which top 5 questions to ask for a first meeting?
-
Hi Mozzers,
I have a question: which top 5 questions to ask for a first meeting with a "future" customer to avoid bad surprises?
Thank you for your help.
Regards,
Jonathan -
Thank you for your help and your precious tips. Everything was very helpful with other points of view.
Kind regards,
Jonathan
-
By definition, your prospect won't know about SEO, Google penalties, backlinks, nofollow, canonical, etc.
The five questions should be:
1. How much revenue do you get from online visits/sales?
2. What increase in revenues would you expect from improving your website's visibility?
3. Are you OK with long term visibility investments or do you want quick results?
4. Do you have partners or customers who would be happy to speak about you?
5. What's the percentage of revenue you want to allocate to Online Marketing?
Between those 5 questions, you shut up and listen while taking notes carefully then you'll come back for the 2nd meeting with a tailor-made offer.
-
Ria gave a great URL to read there, but unless I missed them, it's missing a few points, like:
- Do you feel you have been hit by any penalties? Show stats and dates of concern.
- Do you have a monthly budget you are trying to work to?
There are a lot more that I would ask, but these are ones I couldn't miss.
-Andy
-
Miriam Ellis recently wrote a blog post about this on Moz, which I would definitely recommend checking out:
https://moz.com/blog/local-seo-client-discovery-questionnaire
Within it, she provides quite an awesome template or "Client Discovery Questionnaire" of questions that she recommends sending to new clients to get a better understanding of the client's history including other consultants that they have worked or are working with. This is available to download as a Google Doc too! It's a great resource.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Error found. not really a question
Consideration After they a little more confortable section from: http://moz.com/academy/marketing-funnel it might be better if it is written correctly. makes the site more trusted. 🙂
Industry News | | ClaytonKendall0 -
My Recent Drop from the first page
Hello, I have a website design operation in Akron, Ohio. I have been ranking on the first page for the last year or so. Just recently (within the last 5 -6 weeks) I have fell back to page 2 on google. I have changed up my content a little bit on my home page, adding more references to the "Web Design Akron Ohio" keyword. I have looked at the sites ahead of me and I noticed that most of the highest ranking sites are using Meta-Keywords, which moz suggest not to. I added Meta-Keywords about 10 days ago just testing if there would be any ranking change and so far no change at all. Would someone be kind enough to look at my site and throw out some suggestions of what I might do to get back to the first page? I'm trying to rank for "web design akron ohio" and my URL is http://www.uswebproducts.com Any help would be appreciated.
Industry News | | Scott-Jones0 -
Question on 100% 'not provided' what are people seeing?
I've been curious what other SEO professionals have been seeing in their own analytics since the industry news came out that Google has gone to "100% not provided." I've definitely seen a steady rise in 'not provided' data across the board since about July but no sudden spikes and still not 100%. Looking at one specific website this morning for the month of October to date in GA, and segmenting out organic traffic from just Google, I'm seeing about 85% not provided. Looking at just today (Monday) it is 88%. So over time it is definitely trending up, and I expect it will be greater than 90% by the end of October. Just curious if that is consistent with what others are seeing? Has anyone truly gotten to 100% of Google Organic traffic at 100%?
Industry News | | IrvCo_Interactive0 -
We noticed that goods offered in our email newsletters used to disappeared from first google search results page!?
We noticed that goods offered in our email newsletters used to disappeared from fisrt google search results page. Goods where in top 5 positions or even higher, but after email newsletters we didn't find them even in top 100. We suspect service provider of email sending is in blacklist? Could it be reason? If yes, how could we check that?
Industry News | | Patogupirkti0 -
Google: 7 Results on First page now (Good or Bad)?
Hi, So what are your thoughts on only 7 results on the first page of a search? Looks like its only in play for brands at the moment with increased sitelinks for the first result. I actually really like it, looks a lot better and its easier to take the overall information in on the page. I hope they role this out onto more generic terms as well. Should mean a higher CTR for those who have 'made it' to the first page. I suppose Google will pickup on a higher CTR on the ads well.
Industry News | | activitysuper0 -
Help! I need to hire a SEO / SEM Specialist - Am I asking for too much?!
Hey all! I'm expanding my in-house marketing team and I need to add an SEO / SEM Specialist that will strategize, execute & manage the following: Organic SEO PPC across multiple channels (Google, Bing & also social sites like Facebook) Remarketing & Display marketing Banner ads Retargeting We're a lean company that's all about doing more with less. But not being very familiar with the SEO / SEM world I'm afraid I'm asking for too much! What do you guys think? What's your experience been? If you do think that this is potentially a single position, what would be the best title for attracting talent? SEO / SEM Specialist? Digital Marketing Manager? With the research I've done - jobs / titles have been totally across the board! I'm not able to find much consistency. Thank you all for your help 🙂 It's greatly appreciated!!!!!
Industry News | | RochelleRietow0 -
Anyone interested in meeting up in Central NJ next week?
So I realize it's a bit of a short notice, but April 24 (next Tuesday), I will be hosting a Joomla users meetup in conjunction with Blogsvertise. The first get together is going to be more of a social meetup, with not much specifically planned. Topics that will be discussed: Joomla - everything from basics to advanced questions SEO - open discussion, Q+A, networking Bloggers - Bloggers will be there, and can connect with other bloggers/companies. Anything else web related as well. The event is going to be hosted at the Blogsvertise office in East Brunswick NJ. There is going to be some free pizza and snacks, and should be a good networking event. In the future we aim to get more organized, and have guest speakers and presentations, but for the first one we want to gauge people's interest, and see what they would want to hear presentations on. If you are interested you can reply here, or shoot me an email at vforvinnie at gmail dot com. My cell is 848.992.3171 but I won't be able to talk until after 5pm during the week. It is going to start at 6:30 and will probably run for a few hours. Cheers, Vinnie
Industry News | | vforvinnie0 -
Question about local listings for traveling service
I have a band that performs all over my state and was wondering if i could add my business to google local listings in all the cities that my band performs in. How would i go about that being as there would be only one phone number and no local address? I'd love to get the traffic from the local listings that come up for certain search phrases. I wasn't sure if Google would look at that as spamming though. I do have contract musicians that play with us in each of those cities and could list their home address as the address just in case i have to have an address on the listing that is local. How do businesses that provide services in multiple cities by traveling to those cities usually list their businesses? any help would be much appreciated! Thanks in advance!
Industry News | | Ron100