Which top 5 questions to ask for a first meeting?
-
Hi Mozzers,
I have a question: which top 5 questions to ask for a first meeting with a "future" customer to avoid bad surprises?
Thank you for your help.
Regards,
Jonathan -
Thank you for your help and your precious tips. Everything was very helpful with other points of view.
Kind regards,
Jonathan
-
By definition, your prospect won't know about SEO, Google penalties, backlinks, nofollow, canonical, etc.
The five questions should be:
1. How much revenue do you get from online visits/sales?
2. What increase in revenues would you expect from improving your website's visibility?
3. Are you OK with long term visibility investments or do you want quick results?
4. Do you have partners or customers who would be happy to speak about you?
5. What's the percentage of revenue you want to allocate to Online Marketing?
Between those 5 questions, you shut up and listen while taking notes carefully then you'll come back for the 2nd meeting with a tailor-made offer.
-
Ria gave a great URL to read there, but unless I missed them, it's missing a few points, like:
- Do you feel you have been hit by any penalties? Show stats and dates of concern.
- Do you have a monthly budget you are trying to work to?
There are a lot more that I would ask, but these are ones I couldn't miss.
-Andy
-
Miriam Ellis recently wrote a blog post about this on Moz, which I would definitely recommend checking out:
https://moz.com/blog/local-seo-client-discovery-questionnaire
Within it, she provides quite an awesome template or "Client Discovery Questionnaire" of questions that she recommends sending to new clients to get a better understanding of the client's history including other consultants that they have worked or are working with. This is available to download as a Google Doc too! It's a great resource.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question on 100% 'not provided' what are people seeing?
I've been curious what other SEO professionals have been seeing in their own analytics since the industry news came out that Google has gone to "100% not provided." I've definitely seen a steady rise in 'not provided' data across the board since about July but no sudden spikes and still not 100%. Looking at one specific website this morning for the month of October to date in GA, and segmenting out organic traffic from just Google, I'm seeing about 85% not provided. Looking at just today (Monday) it is 88%. So over time it is definitely trending up, and I expect it will be greater than 90% by the end of October. Just curious if that is consistent with what others are seeing? Has anyone truly gotten to 100% of Google Organic traffic at 100%?
Industry News | | IrvCo_Interactive0 -
Meta keywords confusion: include none, 3, 5, 20?
Over the last few months, I have come across a great variety of opinions on the use of meta keywords in the SEO plug ins or tools I fill out for customers. Some people and organizations advise to leave that field empty, others suggest to use maximum 3 keywords, but I have also heard 5 or maximum 20. I am quite confused about this? Does anyone know Google's latest opinion on this? And what about the other search engines Yahoo and Bing?
Industry News | | MarketingEnergy0 -
E-commerce shopping cart abandonment question!
I would like to know, in your personal experience what is the industry standard for shopping cart abandonment? Does it depend on the industry? Obviously I am not looking for the magic number because there is always room for testing and improvements. However, I do want to know what is the comfortable number that you can live with? Is it 50%, 60%?, 70%? Thank you in advance for your help.
Industry News | | BryanCroft0 -
Anyone interested in meeting up in Central NJ next week?
So I realize it's a bit of a short notice, but April 24 (next Tuesday), I will be hosting a Joomla users meetup in conjunction with Blogsvertise. The first get together is going to be more of a social meetup, with not much specifically planned. Topics that will be discussed: Joomla - everything from basics to advanced questions SEO - open discussion, Q+A, networking Bloggers - Bloggers will be there, and can connect with other bloggers/companies. Anything else web related as well. The event is going to be hosted at the Blogsvertise office in East Brunswick NJ. There is going to be some free pizza and snacks, and should be a good networking event. In the future we aim to get more organized, and have guest speakers and presentations, but for the first one we want to gauge people's interest, and see what they would want to hear presentations on. If you are interested you can reply here, or shoot me an email at vforvinnie at gmail dot com. My cell is 848.992.3171 but I won't be able to talk until after 5pm during the week. It is going to start at 6:30 and will probably run for a few hours. Cheers, Vinnie
Industry News | | vforvinnie0 -
Google Panda 2.5 Update?
On Sunday 18th Sept I noticed a huge drop in our rankings for keywords that we were doing extremely well. Majority of the keyword SERP positions for our main targetted keywords were #1 and #2. These have all drop the bottom part of first page. Other new keywords we were targetting had climbed very well (some hovering just below top 10 and some in top 10 of Google UK SERP. These have all completely dropped off. Although analysing the site thouroughly (both on-page and link profile) it doesnt appear to have any issue significant enough to cause a penalty. From Monday 20th Sept (everybody back to work) the threads here http://www.google.com/support/forum/p/Webmasters/thread?tid=76830633df82fd8e&hl=en&start=5760 and http://www.webmasterworld.com/google/4364389.htm seem to be buzzing over unexpected SERP drops and increases. By that I assume Panda 2.5 or at least some form of update taken/taking place? If anybody know of the reent heavy fluctuations which seem to have started in the weeken or have experienced unexpected positions increaes/drops, I would be very interested to hear/read from you. Cheers, Mo Raja
Industry News | | MoRaja0 -
Wrong types of questions...
I've noticed something in the forums. Many people are asking the wrong types of questions with regards to SEO and having success with their sites on it. This is understandable since many of the questions being asked are by those who have only just got in to SEO. But it does show that the emphasis of the industry must still be very much focused on getting links and changing META data, etc... with little mention out there in all those resources of what actually matters. Thankfully, the questions are answered with people explaining that the wrong questions are being asked, and that it's not just about random traffic gained through rankings for general keywords. Do you think that in time we'll see an evolution of the questions, as awareness grows, moving from questions of how to rank to questions on how work out the best KPIs to measure, and how to action strategies for improving them?
Industry News | | SteveOllington5 -
Mechanical Turk for product re writing ? Ecommerce question.
We work with ecommerce clients specifically and many of them get duplicated content from their manufacturers. I've heard of people using the turk to outsource product re writing and am wondering if anyone here has had success? Do you just get all the product descriptions re written and delivered in a CSV for uploading or have any of you developed a more automated approach? How is the content quality been? Thanks much!
Industry News | | iAnalyst.com0