Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Redirects affect on page and domain authority

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Redirects affect on page and domain authority

    Link Building
    3
    3
    2635
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Sassandgrace
      Sassandgrace Subscriber last edited by

      Hi - excuse me if this is stupid question but I'm rather new to this. Currently the PA for the home page is 16 and the DA 28 and I have some concerns that my efforts are being diluted.

      When I use OSE on www.sassandgrace.co.uk I get different link results to sassandgrace.co.uk but there is a redirect in place to sassandgrace.co.uk and cannot run a crawl report, for example, on www.sassandgrace.co.uk. The PA and DA are identical for each but the number of links different

      With a smallish number of links pointing to each but with a redirect in place, am I losing some of the effect or is having the redirect in place giving me all the credit for links to both addresses?

      Thanks

      1 Reply Last reply Reply Quote 0
      • kwoolf
        kwoolf last edited by

        Redirects usually don't pass all link juice to the target URL but may in time. You won't get accurate reports on the www version of your site because it's redirecting to the non-www URL, so use this primary URL when running reports with SEO tools. Regarding the number of links, you may find that people generally link to the www version just by habit, and that's why I personally still use this as my primary for most projects.

        Another thing to do is check Google WMT to make sure both www and non-www properties are listed. You'll then be able to select the preferred domain in site settings.

        You didn't ask but I'd strongly suggest you go over some PageSpeed and YSlow recommendation. It's very slow and JS heavy, and this is simply bad for all the reasons you already know.

        1 Reply Last reply Reply Quote 1
        • Mustansar
          Mustansar last edited by

          The 301 redirect indicates that a web page has been moved from point A to point B, and tells the search engines that this page “moved permanently”. It also tells the search engines that all of the attendant qualities of the original page should be assigned to the new page. This includes PageRank, page authority, traffic values, and active link information.

          Webmasters should use the 301 redirect if they have changed domains, or have launched their site on a new content management system with a new URL structure. A 301 redirect will tell the search engines to direct all ranking and value signals to the new URL, and that the new URL is now permanent.

          Another important note and use of a 301 is in the canonicalization of your domain. I know, big word. But, all it means is that you pick either the www or non-www version of your site and make sure to 301 to the other.

          This avoids duplicate content issues/penalties with Google’s Panda algorithm. Also, if your site is using a SSL certificate, it’s important to use page sculpting of the HTTPS and HTTP versions of your site’s pages.

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • dollarpesa

            DR rating and DA authority

            link building dr da

            DR rating and DA authority can be increased by website link building?

            Link Building | | dollarpesa
            0
          • mmohammadi125

            Does no-indexed page has an impact on bounce rate

            my question is: I have a page that contains some external links, I know when visitors click on them and leave my site it hurts my bounce rate, But I have a solution for that, I am using external link redirection code, with this code after users clicking on external links they are not leaving my site and first went to some link like this: "http://mysite.com/redirect/https://externalsite.com/" and after 10 seconds they redirect to the external site, I make this redirect page noindex and nofollow. but the question is does this noindex page can decrease my page bounce rate because users don't leave my site and first go to another page of my site. but I don't know does no-indexed page has an impact on bounce rate or my struggle is worthless

            Link Building | | mmohammadi125
            0
          • BrianYork-AIM

            Spammy links redirecting to homepage of site -

            Hey guys, I'm auditing a website at the moment and Moz is showing a few spammy links linking to it. The problem is these domains are all 301 redirecting to the domain I'm auditing. Let's say I'm auditing Site A. Site B is been flagged in Moz OSE with 12 spam flags. When I try to open Site B in a browser, it redirects back to Site A. What's the best thing to do, here? Disavowing domains redirecting to the site is surely a bad idea? Cheers.

            Link Building | | BrianYork-AIM
            0
          • Gokart

            Redirect from a previous url

            Hi - newbie question I have a customer who's had previous versions of his website. Previously it was known as "princess-interiors.co.uk" (been around for a few years) and is now "princess-design.co.uk" (been around also for a few years). New site is WordPress - what would be the best way to redirect (I have access to the previous version of the site which is still hosted). I expect it's to use 301, but how would I do that (step by step), and does www. versus non-www need addressing (and how). Really concerned, as this site has gone to zero organic visits!! Hoping somebody can help. Thanks

            Link Building | | Gokart
            0
          • adamdankhazi

            Root-Domain vs Subdomain Linkbuilding

            Hello Mozzers! Couple of days ago I received a request to start optimizing a wordpress website, the domain itself has been around for around 10-12 years so it's it can be considered as one that has real history behind it.  The page has been moved from HTML/FLASH to wordpress about 3 - 4 years ago and hasn't been any SEO maintenance on it. The site used to rank for first position with several keywords, but now understandably, it has greatly decreased. My main question would be, that when I've checked the root domain's and the subdomain's metrics with MOZ Open Site Explorer, the sub domain (with "www.") showed a PA 40 and 90 external links while the root domain (without "www.") only has 27 PA and 6 External links. I know that the 301 or server redirects only transfers about 90% of the link juice to the targeted URL but the difference between the 2 results seem way too big for me. What do you think? Is this normal?
            During future link building is it more beneficial to target the root domain so the page won't lose that "10%" by redirecting the new link from sub-domain to root domain?
            Is it possible to get more juice transferred? Thank you very much,
            Adam

            Link Building | | adamdankhazi
            0
          • Gavo

            Do links to my website improve all pages?

            I'm currently building links to my home page (through directories) and blog pages. However, none of these pages are actually targeted pages for main keywords. In SEO, do links to any webpage of a site contribute to the improved rank of other pages?

            Link Building | | Gavo
            0
          • vanplus

            What's more important page authority Vs domain authority?

            Hello everyone, I am fairly new to SEO so I'm still trying to get my head round everything, I am currently looking into some back links .. well looking at competitor's back links to copy. I was just wondering what's more important page authority or domain authority? So for example if a page has a page authority of 50 and a domain authority of 10 is that better than if a page have page authority 10 and a domain authority of 50. Thanks so much in advance!

            Link Building | | vanplus
            1
          • hfranz

            Are backlinks to a domain that redirects useless?

            I am working on trying to get backlinks. We are currently redirecting a few Domains to our current domain name. One of the Domains that is redirecting is the main Domain, we will be advertising in the near future. Can I send backlinks to the redirected URL or does it only carry link juice if it is to the main Domain?

            Link Building | | hfranz
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.