Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
422 vs 404 Status Codes
-
We work with an automotive industry platform provider and whenever a vehicle is removed from inventory, a 404 error is returned. Being that inventory moves so quickly, we have a host of 404 errors in search console.
The fix that the platform provider proposed was to return a 422 status code vs a 404. I'm not familiar with how a 422 may impact our optimization efforts. Is this a good approach, since there is no scalable way to 301 redirect all of those dead inventory pages.
-
Thanks Mike.
Your initial solution would be preferred, but its not scalable. We are talking about over 100 websites with varying levels of inventory.
I was thinking along the lines of the keeping the 404 or 410 status. It was just odd when the vendor proposed a 422 error, when its not a preferred option in Google's support pages. I was just wondering if anyone used the 422 response code before and if so, why.
-
Personally I think you should set up a process whereby every time a vehicle and/or part is removed, you have someone automatically 301 it to the previous step in the site navigation. So when "blue widget 3" is removed from the site, anyone landing on that page or who has it bookmarked winds up on the "Widget" category page. Now there may not be an easy way to do it right this second because of how many there are now, but if you get in the habit of doing it and slowly work toward fixing the others then you'll be in a good position in the future to keep this from being an issue again.
Now if you really don't want to attempt that... 404s aren't necessarily horrible (too many can be). If your site is properly serving 404s then you won't be penalized for it but in this case you might want to consider using 410 status codes. Its a stronger signal for removal than a 404 and you don't plan on the product ever coming back so marking it Gone should get it removed from the index faster while also helping to keep you from competing against yourself in the SERPs when a new but similar product comes into stock.
-
Do pages of vehicles that are in inventory for a short time actually deliver monetizable traffic?
If the answer is no, because they are up for such a short amount of time, you would have to weigh the value of having them indexable in the first place vs creating an ever-growing list of missing pages.
Having a lot of 404s or 422s is a bit of a negative. Is there really no way to add the step of 301ing to their removal?
Making the pages non-indexable via noindex once they are indexed will not remove them. You either have to 301 and/or request removal from the G's index. Is there a programmatic way to turn their removal into a 301 to the top inventory category page?
Good luck!
-
A 422 is an unprocessable error, which I think will have as much impact as a 404 (page not found error).
You could make pages non indexable once a vehicle has been removed from the inventory. This shouldn't impact you SEO efforts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Using NoIndex Tag instead of 410 Gone Code on Discontinued products?
Hello everyone, I am very new to SEO and I wanted to get some input & second opinions on a workaround I am planning to implement on our Shopify store. Any suggestions, thoughts, or insight you have are welcome & appreciated! For those who aren't aware, Shopify as a platform doesn't allow us to send a 410 Gone Code/Error under any circumstance. When you delete or archive a product/page, it becomes unavailable on the storefront. Unfortunately, the only thing Shopify natively allows me to do is set up a 301 redirect. So when we are forced to discontinue a product, customers currently get a 404 error when trying to go to that old URL. My planned workaround is to automatically detect when a product has been discontinued and add the NoIndex meta tag to the product page. The product page will stay up but be unavailable for purchase. I am also adjusting the LD+JSON to list the products availability as Discontinued instead of InStock/OutOfStock.
Technical SEO | | BakeryTech
Then I let the page sit for a few months so that crawlers have a chance to recrawl and remove the page from their indexes. I think that is how that works?
Once 3 or 6 months have passed, I plan on archiving the product followed by setting up a 301 redirect pointing to our internal search results page. The redirect will send the to search with a query aimed towards similar products. That should prevent people with open tabs, bookmarks and direct links to that page from receiving a 404 error. I do have Google Search Console setup and integrated with our site, but manually telling google to remove a page obviously only impacts their index. Will this work the way I think it will?
Will search engines remove the page from their indexes if I add the NoIndex meta tag after they have already been index?
Is there a better way I should implement this? P.S. For those wondering why I am not disallowing the page URL to the Robots.txt, Shopify won't allow me to call collection or product data from within the template that assembles the Robots.txt. So I can't automatically add product URLs to the list.0 -
Hundreds of 404 errors are showing up for pages that never existed
For our site, Google is suddenly reporting hundreds of 404 errors, but the pages they are reporting never existed. The links Google shows are clearly spam style, but the website hasn't been hacked. This happened a few weeks ago, and after a couple days they disappeared from WMT. What's the deal? Screen-Shot-2016-02-29-at-9.35.18-AM.png
Technical SEO | | MichaelGregory0 -
Yoast SEO. After set up 404 error pages
Hello all, Something strange happened with my blog site. I recently signed to MOZ tools. Initially everything was fine, but during my last crawl I got loads of 404
Technical SEO | | A_Fotografy
pages. Few days ago I was tweaking some settings in SEO plugin according to this post https://moz.com/blog/setup-wordpress-for-seo-success What I noticed was that 404 pages were coming from my blog posts, but for
some reason category was missing in those posts. For example this link is 404
https://a-fotografy.co.uk/inchcolm-island-wedding-photography-bailie The one with category is https://a-fotografy.co.uk/wedding-pictures/inchcolm-island-wedding-photography-bailie/ So basically for some reason category was missing. Please let me know how can I fix this instead of doing hundreds of
redirects now. Thank you,
Regards,
Armands0 -
DNS vs IIS redirection
I'm working on a project where a site has gone through a rebrand and is therefore also moving to a new domain name. Some pages have been merged on the new site so it's not a lift and shift job and so I'm writing up a redirect plan. Their IT dept have asked if we want redirects done by DNS redirect or IIS redirect. Which one will allow us to have redirects on a page level and not a domain level? I think IIS may be the right route but would love your thoughts on this please.
Technical SEO | | Marketing_Today1 -
How big is the problem: 404-errors as result of out of stock products?
We had a discussion about the importance of 404-errors as result of products which are out of stock. Of course this is not good, but what is the leverance in terms of importance: low-medium-high?
Technical SEO | | Digital-DMG0 -
No Search Results Found - Should this return status code 404?
A question came up today on how to correctly serve the right status code on pages where no search results are found. I did a couple searches on some major eccomerce and news sites and they were ALL serving status code 200 for No Search Results Found http://www.zappos.com/dsfasdgasdgadsg http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=sdafasdklgjasdklgjsjdjkl http://www.ebay.com/sch/i.html?_trksid=p5197.m570.l1313&_nkw=dfjakljgdkslagklasd&_sacat=0 http://www.cnn.com/search/?query=sdgadgdsagas&x=0&y=0&primaryType=mixed&sortBy=date&intl=false http://www.seomoz.org/pages/search_results?q=sdagasdgasdgasg I thought I read somewhere were it was recommended to serve a status code 404 on these types of pages. Based on what I found above, all sites were serving a 200, so it appears this may not be the best practice. Any thoughts?
Technical SEO | | WEB-IRS0 -
Should WordPress themes be hard coded for better SEO?
In the interests of making my site faster I have recently come across the suggestion of removing unwanted PHP from my WooThemes WordPress theme. The suggestion is to hard code the choices I have made in the WordPress template to reduce on database calls. Has anyone actually done this to their WordPress theme before and seen any measurable results?
Technical SEO | | Wallander1 -
Root vs. Index.html
Should I redirect index.html to "/" or vice versa? Which is better for duplicate content issues?
Technical SEO | | DavetheExterminator0