Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Rankings Dropped After New Backlinks.
-
I have a low-traffic website (under 100 unique visitors per day) and I've encountered a strange issue started yesterday morning. I acquired three back-links, one of these back-links is contextual and the other two are site-wide. The site-wide back-links are from PA 40+ blogs. It looks like the back-links are already indexed by Google.
Despite these new back-links, my rankings across multiple keywords have dropped several positions. I'm new to SEO, but I would assume new back-links would improve my rankings. None of these back-links are low quality links, they are from real established blogs with high domain and page authority values.
Could anyone give me insights into why my rankings may have dropped with new back-links?
-
Hi poke1! If Gaston's replies helped, mind marking one or more as a "Good Answer?" It'll get him some bonus MozPoints, and it's helpful for us.

Otherwise, how can we be of more help?
-
Got it, thank you!
-
The links are new (only 2 or 3 days old) and all of them are DoFollow and all links are from relevant blogs.
In my opinion it's too early to impact that much in rankings.
The site-wide links are branded links (not rich anchor text links), I don't see how branded site-wide links could warrant a penalty.
That's why i've stated that some people believe that it might get you a penalty. It depends. In this case, being branded will cause not harm. You should've said that were branded.
There are many blogs which list their favorite websites on their sidebar, it looks to be common among average bloggers. Should I ask these bloggers to remove the links or should I wait for 2/3 weeks and basically see what happens.
Yeap, let's wait a little longer. And no, in the case that are branded there is harm.
Could it be that Google is just "shuffling" my website around after they noticed new back-links and I am on the downside right now and may rebound? Is this something that happens?
I dont think that this "shuffling" is only related to the backlinks. It may be a reason. There is no garatee that you will remain in the old position, or if you will stay in a different. I'd advise you a little patience. And dont make any major changes so to be able to analyze after.
Best Luck.
GR. -
The links are new (only 2 or 3 days old) and all of them are DoFollow and all links are from relevant blogs.
The site-wide links are branded links (not rich anchor text links), I don't see how branded site-wide links could warrant a penalty.
There are many blogs which list their favorite websites on their sidebar, it looks to be common among average bloggers. Should I ask these bloggers to remove the links or should I wait for 2/3 weeks and basically see what happens.
Could it be that Google is just "shuffling" my website around after they noticed new back-links and I am on the downside right now and may rebound? Is this something that happens?
Thank you for your response.
-
Hi there,
tl;dr; Wait 2 or 3 weeks to make sure that the problem is not caused by the backlinks. I'd worry a lot about those site-wide links.
It's really hard to analyze how much some backlinks have impacted in your SERPs. Even more difficult is to see changes in such short notice. Three things to say here:
- Site-wide links. There are lots of people saying that those asure you to be penalized. My opinion, it depends. You should take special care of your backlink profile It doesn't harm to have some siwte-wide, but it shoudn't be the majority of your links coming from those sources.
- The PA's backlinks. That metric is not thar reliable to ascertain a good/bad impacto in your rankings. There are lots of other analysis to be done. Keep that in mind.
- How did you find out those new backlinks? Dpending on the backlink checker tool, you should check how long have them been there. Also, are them DoFollow?
Remember that rankings may vary for other reasons that yours. It is likely that some of your ranking competitors are gaining strenght or google made some update on the algorithm that is crushing you.
Best of luck.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my website is not getting rank?
I can understand my website age is a big issue but now I want you to help me. I have been doing guest posts for increasing the domain authority but no good result. I just want you to let me what should I do next? AmazeInvent
Link Building | | alexmurphy11220 -
Why My Domain Authority Dropped
Hello sir i noticed that my DA is Dropped From 27 to 26 Of this website https://www.mytechtalk.org/. What is the reason I don't i try a lot to find a solution but not get . But I notice that in google webmaster tool the domain linking increased every time but on the Moz.com, not domain added even my DA Dropped. Even When i checked my site on https://ahrefs.com/ he shows approx 350 domain with high da and pa. help me i am getting frustrated. Is that Moz is crawling All domain Fairly or not ??
Link Building | | rishu57820 -
Sudden spike in backlinks - should we disavow?
A kitchen remodelling firm in Australia has noticed a big increase in spammy backlinks to their website since April this year. Majestic shows that referring domains and backlinks during that period have gone up from 400 domains (10,000 links) to 1,070 domains (47,000+ links). About 100 are sitewide links. The vast majority are "follow" links directed at image files on the site - ending in .jpg. Ahrefs now shows the number one anchor text (23%) is a period (full stop) "." Most of the links come from .us domains, eg: cowboysr.us
Link Building | | Adab1
blackphoto.us
alldpic.com Google Search Console isn't showing any of these links, there's no penalty on the site and there's been no noticeable change in rankings (if anything organic clicks went up over May, June, July) ... so we're wondering what action - if any - should be taken. Are these links likely to have a negative impact on the site and homepage? Should we disavow these links? Appreciate any advice. Thanks.0 -
Need advice: How to replace a high-ranking pdf with a landing page -- without dropping much in rank?
Hi! We have a pdf of a white paper on our site that ranks #1 for a niche term. We are now exploring the idea of building a landing page for this paper with an overview (2-3 paragraphs) and a registration form for interested parties to fill out in order to access the paper. Do you think there'd be any hope of ensuring the new landing page would rank almost as well eventually (top 3)? I'm thinking a key consideration would be preserving the link juice from the existing links that are coming into the pdf, and that 301 redirecting the pdf URL to the new landing page URL could help with that. Am I right? Or would it be better to try to reach out to the linking sites and ask them to update their links (seems daunting). Any advice/opinions on this situation would be appreciated. (If folks think that there would be a significant risk of permanently dropping out of the top 5 by attempting this, we would likely choose to leave the pdf ungated as is.) Thanks!! -John
Link Building | | jomosi0 -
Reason of Keywords ranking up & down?
8 Keywords are increase in the last crawl report of my campaign but in next crawl report my keywords ranking badly down, only two keywords show in top in 50 rank and remaining 6 keywords are not in top 50 rank now.I want to know reason how its happened and what kind of activities done wrong by me?
Link Building | | renukishor1 -
Should I Use a Backlink Plugin
One of my clients recently asked me if he should use a Wordpress plugin to create backlinks to his website. He mentioned WP-Syndicator as an example. I just redesigned his website and I'd like to ensure that he gets a bit more traffic than he was before. Should I suggest that he purchase/use a Wordpress backlink plugin? If so does anyone know which is the best one? Not sure if it's necessary, but here is the website I'm referring to http://intouchhome.com
Link Building | | eddie_olivas0 -
Does the complete url count as backlink?
Hi there, does the http://mysite.com count as a backlink if posted on a site? I post a press releae and the site only allows me to put urls like this. they get something or must be in anchor the url? Thanks
Link Building | | nyanainc0