Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Rankings Dropped After New Backlinks.
-
I have a low-traffic website (under 100 unique visitors per day) and I've encountered a strange issue started yesterday morning. I acquired three back-links, one of these back-links is contextual and the other two are site-wide. The site-wide back-links are from PA 40+ blogs. It looks like the back-links are already indexed by Google.
Despite these new back-links, my rankings across multiple keywords have dropped several positions. I'm new to SEO, but I would assume new back-links would improve my rankings. None of these back-links are low quality links, they are from real established blogs with high domain and page authority values.
Could anyone give me insights into why my rankings may have dropped with new back-links?
-
Hi poke1! If Gaston's replies helped, mind marking one or more as a "Good Answer?" It'll get him some bonus MozPoints, and it's helpful for us.

Otherwise, how can we be of more help?
-
Got it, thank you!
-
The links are new (only 2 or 3 days old) and all of them are DoFollow and all links are from relevant blogs.
In my opinion it's too early to impact that much in rankings.
The site-wide links are branded links (not rich anchor text links), I don't see how branded site-wide links could warrant a penalty.
That's why i've stated that some people believe that it might get you a penalty. It depends. In this case, being branded will cause not harm. You should've said that were branded.
There are many blogs which list their favorite websites on their sidebar, it looks to be common among average bloggers. Should I ask these bloggers to remove the links or should I wait for 2/3 weeks and basically see what happens.
Yeap, let's wait a little longer. And no, in the case that are branded there is harm.
Could it be that Google is just "shuffling" my website around after they noticed new back-links and I am on the downside right now and may rebound? Is this something that happens?
I dont think that this "shuffling" is only related to the backlinks. It may be a reason. There is no garatee that you will remain in the old position, or if you will stay in a different. I'd advise you a little patience. And dont make any major changes so to be able to analyze after.
Best Luck.
GR. -
The links are new (only 2 or 3 days old) and all of them are DoFollow and all links are from relevant blogs.
The site-wide links are branded links (not rich anchor text links), I don't see how branded site-wide links could warrant a penalty.
There are many blogs which list their favorite websites on their sidebar, it looks to be common among average bloggers. Should I ask these bloggers to remove the links or should I wait for 2/3 weeks and basically see what happens.
Could it be that Google is just "shuffling" my website around after they noticed new back-links and I am on the downside right now and may rebound? Is this something that happens?
Thank you for your response.
-
Hi there,
tl;dr; Wait 2 or 3 weeks to make sure that the problem is not caused by the backlinks. I'd worry a lot about those site-wide links.
It's really hard to analyze how much some backlinks have impacted in your SERPs. Even more difficult is to see changes in such short notice. Three things to say here:
- Site-wide links. There are lots of people saying that those asure you to be penalized. My opinion, it depends. You should take special care of your backlink profile It doesn't harm to have some siwte-wide, but it shoudn't be the majority of your links coming from those sources.
- The PA's backlinks. That metric is not thar reliable to ascertain a good/bad impacto in your rankings. There are lots of other analysis to be done. Keep that in mind.
- How did you find out those new backlinks? Dpending on the backlink checker tool, you should check how long have them been there. Also, are them DoFollow?
Remember that rankings may vary for other reasons that yours. It is likely that some of your ranking competitors are gaining strenght or google made some update on the algorithm that is crushing you.
Best of luck.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink Transparency with SEO Agency
Hello everyone. I recently started working with an SEO agency and today they gave me an updated keyword report which showed some increase in rankings. I was not aware that any backlinks had been created yet so I asked for a report of the links. Their response is below and I am just wondering if this is normal practice being I have not worked with any type of SEO agency yet. "
Link Building | | wonderd24
Hey Daniel, We release a small report on them which the guest blog team will do soon. We don't reveal all backlink sources unfortunately because people have tried to bother the webmasters we have and basically steal our techniques. But rest assured you will be ranking at the top of the pack with our methods 😃
"1 -
Need advice: How to replace a high-ranking pdf with a landing page -- without dropping much in rank?
Hi! We have a pdf of a white paper on our site that ranks #1 for a niche term. We are now exploring the idea of building a landing page for this paper with an overview (2-3 paragraphs) and a registration form for interested parties to fill out in order to access the paper. Do you think there'd be any hope of ensuring the new landing page would rank almost as well eventually (top 3)? I'm thinking a key consideration would be preserving the link juice from the existing links that are coming into the pdf, and that 301 redirecting the pdf URL to the new landing page URL could help with that. Am I right? Or would it be better to try to reach out to the linking sites and ask them to update their links (seems daunting). Any advice/opinions on this situation would be appreciated. (If folks think that there would be a significant risk of permanently dropping out of the top 5 by attempting this, we would likely choose to leave the pdf ungated as is.) Thanks!! -John
Link Building | | jomosi0 -
How to identify spammy website before making backlinks on them
Hi, I search in google but didnt find a proper answer for this! maybe search an incorrect keyword! The question is, How can I find out a website that I'm going to make a backlink on is a spammy website? For example I did this guest bloging on this good website: Best Sure-Shot Organic Pest Control Approaches Every Gardener Should Know | Balcony Garden Web But it seems to be spammy because I use SEO POWERSUIT software that shows this backlink is 20% risk of google penalty! Is it right!? So how can we rest assured for making a quality backlink? I can not think any other way 😞
Link Building | | Shervin0 -
Backlinks from the Same Domain (But Different Pages)
Wayyy back when (in the days of yore) Mr Cutts spelled out in a video that page rank is distributed equally between the external links on the page. If there are two links on a page, each gets passed 50% of the available page rank etc. (Perhaps an oversimplification but bear with me). As a result of this, the company I worked for at the time (this was the dark ages when sidebar homepage links were in vogue) decreed that we would only ever approach a site about a link for a client once, as additional links had little extra SEO Value. Now you could argue that if there are 5 external links, each acquiring 20% of the power, and your site has 2 of those, you are getting 40% of the power, but lets forget the basic math for a minute. I have scoured the web and Mr Cutts' videos and I cannot find the answer to my question: If my site (Site A) has a backlink from SiteB Page 1, and a backlink from SiteB page 2 - does this count as two separate links in the eyes of Google? If the SAME site links out to my site, linking to different pages in different posts, does this give me more SEO benefit? Thanks for your time!
Link Building | | Turkey0 -
Backlinks through dofollow commenting
I'm interested in building backlinks to my photography business site by leaving good, engaging comments on other photographers' DoFollow blogs. Is this a good idea? Is it worth the effort? Through a little research, I've managed to locate more than 40 dofollow photographer blogs that have a domain authority of 35+. The idea is to take an hour or so a week to leave 10-20 comments on their blog posts. Would you consider this a good strategy? I rank on the first and second page of most of my keywords that I'm working on, but I want to rank 1st or 2nd on them. I used the keyword finder tool on google adwords to find the keywords that are the most searched for in my area. Surprisingly the competition is not large, so I'm fairly comfident I can get there. I've already optimized my site substantially and I'm looking into link building. Thoughts?
Link Building | | studio35design0 -
Does this count as a backlink to my category page?
I am ranking high with a certain category page and I am reading that I need backlinks to that page. It is going to be a challenge to get a backlink to that specific category page but how about this? Category page URL: www.mysite.com/category/name Backlink to this URL: www.mysite.com/category/name/specific-blog-post (EDIT: Apparently these types of links don't exist! I went into the category page and clicked on a blog post and it just gave me the www.mysite.com/blah-blah-blah) Will that count as a backlink to the category page? Right now I am only getting backlinks to these blog posts: www.mysite.com/this-is-a-blog-post Any help appreciated! EDIT: Well I guess now my question is worthless. But if you have any input, it would be appreciated.
Link Building | | dealblogger0 -
Ways to remove spammy backlinks
Hello everyone, I got hit with an algorithm penalty and need to start removing old backlinks ASAP. Does anyone have any good resources on how best to ask webmasters for removal? Are there any other ways to remove bad back links besides the disavow tool? (An SEO consultant I talked to said that they had a proprietary software that can remove them - is that possible?) Thanks all,
Link Building | | CleanEdisonInc1 -
How important is the originating country of backlinks?
How important is it that you gain backlinks from websites in the same country you're targeting? Scenario: You have a website targeting users in Japan. How important is it that backlinks to your website are from Japanese websites? Do you need a majority of links from Japanese websites to rank well, or will you do OK with 25% Japanese links and 75% links from other countries? According to Majestic, sites for popular Japanese brands like tsutaya.co.jp and seiyu.co.jp get more links from US sites than from Japanese sites.
Link Building | | AdamThompson0