Is it normal for Bing rankings to fluctuate so much on a daily basis?
-
Hi all,
I launched a new website in Aug 2015, and have had some success with ranking organically on Google (position 2 - 5 for all of my target terms). However I'm still not getting any traction on Bing.
I know that they use completely different algorithms so it's not unusual to rank well on one but not the other, but the ranking behaviour that I see seems quite odd. We've been bouncing in and out of the top 50 for quite some time, with shifts of 30+ positions often on a daily basis (see attached). This seems to be the case for our full range of target terms, and not just the most competitive ones.
I'm hoping someone can advise on whether this is normal behaviour for a relatively young website, or if it more likely points to an issue with how Bing is crawling my site. I'm using Bing Webmaster tools and there aren't any crawl or sitemap issues, or significant seo flags.
Thanks
-
Hi Joe,
The ranking factors are not appreciably different for Bing/Yahoo than for Google, but you will always see some disparity between them. One suggestion I would offer is make sure you are as diligent with your Bing Business Listing as you are with Google. Otherwise, look at those ranking ahead of you and see what they are doing you are not, then see if you can manipulate a page to rise in the rankings.
Another thing to do would be to use Bing Webmaster Tools like you are probably using Google Analytics. This will surely provide some insights into which pages are rankings and which ones might need to be tweaked for Bing.
-
Hi Sean,
Never had a penalty and no robots.txt issues, but thanks for the response.
Joe
-
Hi there,
Has your website been penalized before in any way? Sometimes where a disavow file has been applied to Google, some webmasters don't also apply this to Bing which can sometimes cause disparity between the two.
Yes, you're right that Bing has a different algorithm and crawling schedule but more often than not, rankings between the two are pretty similar. Is there anything in your robots.txt file that blocks bingbot?
Hope this helps,
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why am i ranking better in canada?
hi, some of my keywords with high volume are ranking on first page in canada, but in the states i am on 3rd pages first result. what factors are contributing this disparity. what can be done here in this case. is it because of my links and tld distribution or some server location thing. what should i do to rank better in the US? i have shared hosting server in singapore.
Intermediate & Advanced SEO | | Sam09schulz0 -
Canonical - unexpected page ranking
We are getting good ranking for an unexpected page, rathewr than the one we were trying to get ranking for. Should we put a canonical on the 'unexpected page' to the page we would like to receive the ranking for - or do we risk losing the ranking? Any suggestions welcomed. Ian
Intermediate & Advanced SEO | | Substance-create0 -
Page not being ranked properly
Hi, Wondering if someone could possibly shed some light on why some of our pages are not being ranked properly on Google. For example this page https://www.mypetzilla.co.uk/dog-breeds Keyword "Dog Breeds" we can't be found on and we are absolutely baffled why? Could it be that we are listing all 100 and something dog breeds on one page? Should we introduce pagination or load more as user scrolls down. This page has been up for at least 4 years. Any suggestion or advice would be much appreciated. Many thanks
Intermediate & Advanced SEO | | Mypetzilla0 -
Too much duplicate text?
Last December we started losing traffic to our website https://www.spec.lt (This is in Lithuanian).
Intermediate & Advanced SEO | | anonimas
The thing we did was to every single company page we added QR Code. For example: https://www.spec.lt/imone/onninen-uab (at the bottom of this page). We added some text that goes with it. As you can see here http://imgur.com/a/beaYm
The only difference between those texts is the company name. Can this be the reason why google reduced our positions ? (We didn't lose any of traffic in categories/search/articles - only in company pages). A lot of companies that are new or bancrupt have little to no text at all. Except for this text about QR code, like here for example - https://www.spec.lt/imone/mazoji-bendrija-transportas-2017 Can this be the reason? Or any other on page errors that you see.
Thank you0 -
Keyword ranking verse all other data
Hi there I have just joined Moz so I am not sure if i am doing a good job of analysing all the data, but from what i can see i have a few questions: 1. I seem to have a fairly high visibility compared to a few other competitors 2. All the other competitors i am looking at have a much lower domain authority 3. I win the link metrics in all categories compared to my competitors 4. I have a page optimisation score of 94 5. I dont have any crawl issues (except that i just changed to https and i believe there is a synching issue with Moz and cloud flare..) YET I barely rank for any of the main keyword in my industry.... Kitchen, New Kitchen, Kitchen Renovation etc. I also have a page optimisation score of 94 for related keywords. I feel like i am really missing a big point and was hoping I could get your expert thoughts on this 🙂 Thanks so much! PS my domain is www.bluetea.com.au
Intermediate & Advanced SEO | | bluetea0 -
January 2016: Massive Rankings Fluctuations
Hi guys. For past 2.5-3 weeks We've been experiencing lots of changes in our rankings, unfortunately, mostly going down. Our website is regexseo.com. I Know there was a January 12 "core update" in Google Algorithms, but there is no any specific information I can find. Now, here is what doesn't make sense to me and it's the same reason I'm worried if we are doing something wrong (or not doing something right? 🙂 - we've been rankings for "web design houston" in positions 2-4 for years, and recently after months of work we finally got to positions 4-6 on "seo houston". But during last two weeks we got down to beginning of the second page 😢 Our backlink profile is growing, traffic to website is growing over all and stable to main landing pages (+/- 5%), new content is being released/updated every week, nothing stupid or drastic is being done. All the metric tools are saying we are "supposed" to do really good. Now, while we are going down, our competitors have some fluctuation (+/-2 positions, but not anything close to what we are experiencing). Any ideas, thoughts, suggestions?
Intermediate & Advanced SEO | | DmitriiK2 -
Wrong page being ranked
Hi there, This seems a bit of a strange one, I have a particular keyword which I am trying to rank for, all internal links with the appropriate anchor text are pointing to the page I want to rank for, for this particular keyword, all external links are pointing to the page I want to rank for, for this particular keyword, however Google is ranking another page on my website for this keyword and the bizarre things is the page which is being ranked is a .PDF I am really not sure what else to do to give Google the hint that they are ranking the wrong page, any ideas? Kind Regards
Intermediate & Advanced SEO | | Paul780