Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it normal for Bing rankings to fluctuate so much on a daily basis?
-
Hi all,
I launched a new website in Aug 2015, and have had some success with ranking organically on Google (position 2 - 5 for all of my target terms). However I'm still not getting any traction on Bing.
I know that they use completely different algorithms so it's not unusual to rank well on one but not the other, but the ranking behaviour that I see seems quite odd. We've been bouncing in and out of the top 50 for quite some time, with shifts of 30+ positions often on a daily basis (see attached). This seems to be the case for our full range of target terms, and not just the most competitive ones.
I'm hoping someone can advise on whether this is normal behaviour for a relatively young website, or if it more likely points to an issue with how Bing is crawling my site. I'm using Bing Webmaster tools and there aren't any crawl or sitemap issues, or significant seo flags.
Thanks
-
Hi Joe,
The ranking factors are not appreciably different for Bing/Yahoo than for Google, but you will always see some disparity between them. One suggestion I would offer is make sure you are as diligent with your Bing Business Listing as you are with Google. Otherwise, look at those ranking ahead of you and see what they are doing you are not, then see if you can manipulate a page to rise in the rankings.
Another thing to do would be to use Bing Webmaster Tools like you are probably using Google Analytics. This will surely provide some insights into which pages are rankings and which ones might need to be tweaked for Bing.
-
Hi Sean,
Never had a penalty and no robots.txt issues, but thanks for the response.
Joe
-
Hi there,
Has your website been penalized before in any way? Sometimes where a disavow file has been applied to Google, some webmasters don't also apply this to Bing which can sometimes cause disparity between the two.
Yes, you're right that Bing has a different algorithm and crawling schedule but more often than not, rankings between the two are pretty similar. Is there anything in your robots.txt file that blocks bingbot?
Hope this helps,
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking #1 in Bing & DuckDuckGo, not at all for Google - where am I going wrong?
According to the Moz rank checking tool, my blog ranks in the top 3 for my name "James Crowley" on Bing, Yahoo (both in the US and UK), and also DuckDuckGo (though Moz can't tell me that). And yet doesn't rank anywhere for Google. I don't have any penalties, and for other keywords it appears fine on Google. Does this seem strange to you? Am I going wrong somewhere? The blog is https://www.jamescrowley.net/. Many thanks James Nq5uF2al.png
Intermediate & Advanced SEO | | james.crowley0 -
Page rank and menus
Hi, My client has a large website and has a navigation with main categories. However, they also have a hamburger type navigation in the top right. If you click it it opens to a massive menu with every category and page visible. Do you know if having a navigation like this bleeds page rank? So if all deep pages are visible from the hamburger navigation this means that page rank is not being conserved to the main categories. If you click a main category in the main navigation (not the hamburger) you can see the sub pages. I think this is the right structure but the client has installed this huge menu to make it easier for people to see what there is. From a technical SEO is this not bad?
Intermediate & Advanced SEO | | AL123al0 -
How recovering the ranking after an hacking
Hello, I'm Alexia and a few months ago (end of March) my site has been hacked: hackers have created more than 30.000 links in Japanese to sell tires. I've successfully removed the hack and after 14 days of struggle even decided to change the domain to Siteground as they've been really keen to help. I still have some problems and I desperately need your tips. In search console, Google is informing about the +30.000 404 errors due to the content created by hackers which is not available anymore. I've been advised to redirect those links to 410 as they might have penalty effects in the SERP I have 50 503 server errors recognised by Google back in April but still there. What should I do to solve them? I still have a lot of traffic from Japan, even if I've removed all the content and ask Googled to disavow spamming backlinks. Do you think I have on page keywords? I don't understand how they can still find me. Those KWs are indexed in analytics, but not effective clicks, as the content is not there anymore. I also asked Google to remove links in search console with the tool removing links but not all of my requests have been accepted. My site disappeared from the organic results even if it hasn't been recognised as hacked in Google (there wasn't any manual actions on the Search Console). What can I do to gain the organic positioning once again? I've just tried to use the “Fetch as Google” option on search console for the entire website. Thank you all and I look forward to your replies. Thanks! Alessia
Intermediate & Advanced SEO | | AlessiaCamera0 -
Ranking 1st for a keyword - but when 's' is added to the end we are ranking on the second page
Hi everyone - hope you are well. I can't get my head around why we are ranking 1st for a specific keyword, but then when 's' is added to the end of the keyword - we are ranking on the second page. What could be the cause of this? I thought that Google would class both of the keywords the same, in this case, let's say the keyword was 'button'. We would be ranking 1st for 'button', but 'buttons' we are ranking on the second page. Any ideas? - I appreciate every comment.
Intermediate & Advanced SEO | | Brett-S0 -
Page Rank Worse After Optimization
For a long time, we had terrible on page SEO. No keyword targeting, no meta titles or descriptions. Just a brief 2-4 sentence product description and shipping information. Strangely, we weren't ranking too bad. For one product, we were ranking on page 1 of Google for a certain keyword. My goal to reach the top of page 1 would be easy (or so I thought). I have now optimized this page to rank better for the same keyword. I have a 276 word description with detailed specifications and shipping information. I have a strong title and meta description with keywords and modifers. I have also included a video demonstration, additional photos and an PDF of the owners manual. In my eyes, the page is 100% better than it ever was. In the eyes of MOZ, it's better also. I've got an A with the On-Page Grader. Why is this page now ranking on page 8 of Google? What have I done wrong? What can I do to correct it?
Intermediate & Advanced SEO | | dkeipper0 -
Too many iframes hurts ranking?
I have 6 different iframe blocks (with same content in those iframes) in every page of my website. I know iframe don't be crawled by search engines but, maybe you experts give me some advice? Is that negative for SEO ?
Intermediate & Advanced SEO | | nopsts0 -
Is it normal to initially rank low in the SERPs, then over time gain rank?
We just released a very targeted page for a specific item about 18 hours ago. For the main keyword as well as multiple variations, we currently are ranking around # 40 to # 50 depending on what the exact query is. Is it normal to initially rank lower in the SERPs and then as the page ages, gain? Thank you for your insights!
Intermediate & Advanced SEO | | DJ1231 -
How much impact do Youtube transcripts have?
We're considering transcribing our videos. It's a significant enough expense that we have to be sure of the impact. 1. How much effect do the transcripts have on Youtube SEO rankings? 2. Should we also post the transcripts beneath the video, or is uploading them sufficient? If we didn't post the transcripts, we'd just write custom keyword rich text for each video. We could post both keyword text and transcript text, but that may be too wordy. Does anyone have experience on how much Youtube transcripts impact rankings? Thanks
Intermediate & Advanced SEO | | lighttable0